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The Power of Consumer Stories in Digital Marketing
Author Jeff Lee , Renee Gosline , Glen L. Urban
New research finds that stories about consumers’ positive experiences with a brand significantly increase users’ engagement with brand websites, and stories originating from consumers are especially powerful in shaping brand attitudes in social media. Indeed, ....
Release Date 2017/07 -
Author Barbara Kellerman
One of our foremost leadership experts dismantles obsolete assumptions and stimulates a new conversation about leadership in the twenty-first century.Becoming a leader has become a mantra. The explosive growth of the "leadership industry" is based on the belief tha....
Release Date 2012/04 -
The Handbook of Employee Benefits: Health and Group Benefits 7/E
Author Jerry Rosenbloom
The essential resource for designing and implementing employee benefits—bringing you up to date on critical new industry changesFor nearly three decades, HR professionals and consultants have depended on The Handbook of Employee Benefits for authoritative answers to....
Release Date 2011/05 -
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
Author Shellye Archambeau , Howard L. Morgan , Leonard M. Lodish
The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands.–Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victor....
Release Date 2007/03 -
Author Jim McTague
In just the past few years, the equity markets have been transformed into a high-speed casino that’s a pure crapshoot: a white-knuckle rollercoaster ride that has left individual investors legitimately terrified of equities. The Flash Crash of May 6, 2010–when the D....
Release Date 2011/03 -
Author Scott McNulty
Packed with information, this inexpensive guide will quickly get you going with your the Kindle Fire. You'll learn how to set up and find your way around your Fire, use multitouch gestures, access the cloud, browse the web with Silk, and manage your device. Table....
Release Date 2011/11 -
Generation Alt®: The New Movement in Alternative Investing
Author Clifford Jack
Focusing on a new movement in alternative investing, this book provides insight into this exciting portfolio strategy. The author demystifies and uncovers the alternative asset class; educates and entertains everyday investors with colorful analogies and easy-to-un....
Release Date 2014/07 -
Author Chuck Munson
This new supply chain management case study examines the challenges faced by a leading recycling business in efficiently unloading city trailers that deliver electronic waste. eCycle faces stiff fines if it cannot unload trailers on a timely basis, yet it must handl....
Release Date 2013/09 -
Author Brad Miser
Covers iOS 9 on iPhone 6s/6s Plus, 6/6Plus, 5S/5C, 5, and 4SMarch 21, 2016 Update: A new iPhone SE was announced today by Apple. The content of this book is applicable to this new phone. This new edition of the best-selling My iPhone for Seniors book helps you q....
Release Date 2015/11 -
Surviving the War for Talent in Asia: How Innovation Can Help
Author Christina SS Ooi
Find and Keep the Outstanding Leaders You Need to Win in Asia! Specific solutions for recruiting and retaining great people in North Asia, South Asia, Australia, and New Zealand Seven new case studies, plus in-depth insight into IBM’s experience For every CxO, dir....
Release Date 2009/08 -
Buy It!: What’s in It for Your Customers?
Author Mark Magnacca
This Element is an excerpt from So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263) by Mark Magnacca. Available in print and digital formats.How to uncover and communicate the “So What?” benefits your customers really care about: ....
Release Date 2010/02 -
Changing Direction: A Practical Approach to Directing Actors in Film and Theatre
Author Lenore DeKoven
This approach, honed after years of on-set experience and from teaching at UCLA, NYU, and Columbia, and endorsed by many in the industry, including director Ang Lee (Brokeback Mountain and Crouching Tiger, Hidden Dragon) and producer/actor Edward Asner, aims to....
Release Date 2006/02 -
The Steadicam® Operator's Handbook, 2nd Edition
Author Laurie Hayball , Jerry Holway
The next best thing to an intensive training workshop on how to use the Steadicam® and become a successful owner-operator, this book brings together interviews and instruction by the world's premier Steadicam professionals to get you up and running with your rig an....
Release Date 2013/08 -
Author Dean Cunningham
Pure Wisdom offers a thousand years of timeless wisdom, distilled down to the most important of principles and then skilfully applied to the way we live today.In doing so, the complex becomes simple. The confusing becomes clear. Disquiet is replaced by calm.The ins....
Release Date 2012/09 -
The, Seven Cs of Consulting, 3rd Edition
Author Mick Cope
Mick Cope is founder of WizOz – a network based organisation that seeks to help people and businesses optimise their potential. WizOz offers a range of different products and services, all of which are based around the ideas outlined his books. More information on WizOz can be found on his web site ....
Release Date 2012/09 -
Microsoft Office Project for Mere Mortals®: Solving the Mysteries of Microsoft Office Project
Author PMP Patti Jansen
Microsoft Office Project for Mere Mortals® strips away the mysteries of Microsoft Office Project, giving you practical skills, methodologies, and best practices for building schedules and budgets that work. Using the clear, concise, and friendly style that’s a hallm....
Release Date 2007/07 -
The iPod & iTunes Pocket Guide, Third Edition
Author Christopher Breen
Here is your essential companion to the iPod touch, classic, nano, and shuffle, and the iTunes application. The iPod & iTunes Pocket Guide, Third Edition, steers you through how toImport songs into iTunes and assemble playlists, listen to podcasts, and burn CDs.....
Release Date 2007/11 -
Author Laurie Kincman
As a Stage Manager, you are responsible for organizing rehearsals, running performances, and keeping everyone and everything on track and in sync. To do the job well, you need to be a communication wizard—able to collect a wide range of details and share them as eff....
Release Date 2013/05 -
Management and the Arts, 5th Edition
Author William J. Byrnes
The fifth edition of Management and the Arts provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Regardless of whether you are a mana....
Release Date 2014/09 -
Selected Essays in Monetary Economics (Collected Works of Harry Johnson)
Author Harry Johnson
This volume consists of selected previously published key essays which have proved most useful for teaching advanced monetary economics. A short introduction was added which places the selection of essays and the issues they cover in the contemporaneous context of s....
Release Date 2013/07 -
Phonetic and Phonological Aspects of Geminate Timing
Author William Ham
Using acoustic studies of Bernese, Hungarian, Levantine Arabic and Madurese, the author argues that differences in geminate timing are ultimately correlated with whether a language is syllable-or mora-timed.
Release Date 2013/10 -
Systemic and Systematic Risk Management
Author Joseph E. Kasser
This book discusses risk management as it applies to problem-solving for simple, complex and wicked problems faced by policy creators and implementors, project managers and systems engineers in the context of policies, large engineering projects (LEPs), projects and systems. When applying systems th....
Release Date 2020/05 -
Credit Derivatives and Structured Credit: A Guide for Investors
Author Richard Bruyère
Over the past decade, credit derivatives have emerged as the key financial innovation in global capital markets. At end 2004, the market size hit $6.4 billion (in notional amounts) from virtually nothing in 1995. This rise has been spurred by the imperative for bank....
Release Date 2006/02 -
Developing Your Conflict Competence: A Hands-On Guide for Leaders, Managers, Facilitators, and Teams
Author Tim A. Flanagan , Craig E. Runde
Praise for Developing Your Conflict Competence"A must-have guidebook for the new age of global business. This book shows every leader how to turn feelings of fear into feelings of safety, suspicion into trust, and competitiveness into collaboration."—Jim Kouzes, coa....
Release Date 2010/03 -
The Leader's Guide to Radical Management: Reinventing the Workplace for the 21st Century
Author Stephen Denning
A radical new management model for twenty-first century leadersOrganizations today face a crisis. The crisis is of long standing and its signs are widespread. Most proposals for improving management address one element of the crisis at the expense of the others. The....
Release Date 2010/10 -
Driven: A how-to Strategy for Unlocking your Greatest Potential
Author Hank Walshak , Razi Imam
The extraordinary system for changing your life and the lives of othersIf you've ever felt there must be more to the daily grind, something so powerful that even while caught in the struggles of day-to-day life you want to achieve something far bigger, Driven is fo....
Release Date 2010/07 -
Engaged Leadership: Building a Culture to Overcome Employee Disengagement, 2nd Edition
Author Clint Swindall
Praise for Engaged Leadership, second edition"Engaged Leadership is the best of both worlds: an engaging business story coupled with a primer on the practical skills all leaders need. In the book, Swindall provides many useful tools for successfully meeting twelve m....
Release Date 2011/03 -
Author Sally Palmer
People and Self Management leads the reader through all the skills needed for today's supervisor/team leader, including:* how to assess and improve your workplace performance;* the essential skills of effective self management;* the management of change. The ....
Release Date 2007/06