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Author Alvin J. Silk
This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Busines....
Release Date 2006/10 -
What Is Database Design, Anyway?
Author C.J. Date
Since databases are at the center of the IT world, their proper design would seem to be paramount. And yet, some of the popular references on database design theory and design best practice show a curious lack of understanding by the IT industry at large. In this O....
Release Date 2016/01 -
What Is Data Governance? Understanding the Business Impact
Author Andy Petrella
Data isn't just a commodity. It's a capital asset for driving businesses, creating value, and inspiring new ventures. Like money, data must be treated sustainably and with a serious dose of respect. Once you govern it properly and instill confidence in its quality, data....
Release Date 2020/12 -
Author Lewis Gavin
The demand for data scientists is well-known, but when it comes time to build solutions based on data, your company also needs data engineers—people with strong data warehousing and programming backgrounds. In fact, whether you’re powering self-driving cars or crea....
Release Date 2019/12 -
Author Alice LaPlante
As your business tries to make sense of today’s staggering amount of structured and unstructured data, traditional analytics will take you only so far. The key to success over the next few years will depend on augmented analytics, a method that embeds machine learn....
Release Date 2019/10 -
What Is Artificial Intelligence?
Author Ben Lorica , Mike Loukides
From computer vision to game playing, artificial intelligence (AI) has made a lot of progress in the past few years. Companies such as Google and Facebook have already placed huge bets on this technology, and over the next decade, AI features will steadily creep in....
Release Date 2016/06 -
Author Ben Lorica , Mike Loukides
As this brief article explains, AI broadly defines many systems designed to answer questions and solve problems. Consider Amazon’s recommendation system. Or the GPS navigation system that talks to you. Like plumbing or electricity, we’ll soon take AI for granted as....
Release Date 2018/04 -
Author Alex Gorelik
A revolution is occurring in data management regarding how data is collected, stored, processed, governed, managed, and provided to decision makers. The data lake is a popular approach that harnesses the power of big data and marries it with the agility of self-service. W....
Release Date 2020/11 -
What CEOs Get Wrong About Vision and How to Get It Right
Author Dan Ciampa
Many executives don’t understand how to craft a compelling vision for change that will gain widespread commitment within their organization. Leaders should start by asking themselves: What will people see, hear, and feel once the changes have been achieved? ....
Release Date 2017/10 -
Author Mike Barlow , Jon Bruner
Artificial intelligence has made enormous progress in the last five years, and after a decade of texting and messaging on smartphones, people have become comfortable with conversational interfaces. Put together, those two trends mean we’ll soon be chatting with con....
Release Date 2016/09 -
Weyl Group Multiple Dirichlet Series
Author Ben Brubaker , Daniel Bump , Solomon Friedberg
Weyl group multiple Dirichlet series are generalizations of the Riemann zeta function. Like the Riemann zeta function, they are Dirichlet series with analytic continuation and functional equations, having applications to analytic number theory. By contrast, these We....
Release Date 2011/07 -
Wellbeing: A Complete Reference Guide, Volume IV, Wellbeing in Later Life
Author Cary L. Cooper , Thomas B. L. Kirkwood
Wellbeing in Later Life uses the latest research from a variety of disciplines to address and correct common myths and misconceptions about aging.Covers topics ranging from biological mechanisms that affect aging to lifestyle, attitudes, and social factorsExamines t....
Release Date 2014/03 -
Web Security, Privacy & Commerce, 2nd Edition
Author Gene Spafford , Simson Garfinkel
Since the first edition of this classic reference was published, World Wide Web use has exploded and e-commerce has become a daily part of business and personal life. As Web use has grown, so have the threats to our security and privacy--from credit card fraud to r....
Release Date 2001/11 -
Author Gene Spafford , Simson Garfinkel
Attacks on government Web sites, break-ins at Internet service providers, electronic credit card fraud, invasion of personal privacy by merchants as well as hackers--is this what the World Wide Web is really all about? Web Security & Commerce cuts through the h....
Release Date 1997/06 -
Author Tara Calishain
Best-selling author and research expert Tara Calishain offers her insider tips and tricks for web searching in this title from Prentice Hall PTR's Garage Series. The book begins with an in-depth look at search engines and other online tools such as browsers. It des....
Release Date 2004/08 -
Author Richard Lawson
Successfully scrape data from any website with the power of PythonAbout This BookA hands-on guide to web scraping with real-life problems and solutionsTechniques to download and extract data from complex websitesCreate a number of different web scrapers to extract ....
Release Date 2015/10 -
Author Ryan Mitchell
Learn web scraping and crawling techniques to access unlimited data from any web source in any format. With this practical guide, you’ll learn how to use Python scripts and web APIs to gather and process data from thousands—or even millions—of web pages at once.Idea....
Release Date 2015/07 -
Author Teresa Numerico , Marco Gori , Ian H. Witten
Web Dragons offers a perspective on the world of Web search and the effects of search engines and information availability on the present and future world.In the blink of an eye since the turn of the millennium, the lives of people who work with information have bee....
Release Date 2010/07 -
Web Development with MongoDB and NodeJS - Second Edition
Author Jason Krol , Bruno Joseph D'mello , Mithun Satheesh
Build an interactive and full-featured web application from scratch using Node.js and MongoDBAbout This BookConfigure your development environment to use Node.js and MongoDBUse Node.js to connect to a MongoDB database and perform data manipulationsA practical guide....
Release Date 2015/10 -
Web Development with MongoDB and Node - Third Edition
Author Mithun Satheesh , Bruno Joseph D'mello
Use the two popular web development stacks, Node.js and MongoDB, to build full-featured web applicationsAbout This BookLearn the new ECMAScript along with Node 8 and MongoDB to make your application more effective.Get the up-to-date information required to launch y....
Release Date 2017/09 -
Web Database Applications with PHP, and MySQL
Author David Lane , Hugh E. Williams
What do eBay, Amazon.com and CNN.com have in common? They're all applications that integrate large databases with the Web. The popularity (and power) of these applications stems from their accessibility and usability: thousands of users can access the same data at....
Release Date 2002/03 -
Web Application Development with R Using Shiny - Third Edition
Author Shitalkumar R. Sukhdeve , Chris Beeley
Analyze, communicate, and design your own sophisticated and interactive web applications using the R (v 3.4) Shiny (1.1.0) packageKey FeaturesExplore the power of R Shiny to make interactive web applications easily Create engaging user interfaces using elements suc....
Release Date 2018/09 -
Web Application Development with R Using Shiny - Second Edition
Author Chris Beeley
Integrate the power of R with the simplicity of Shiny to deliver cutting-edge analytics over the WebAbout This BookUse Shiny's built-in functions to produce engaging user interfaces, and integrate them into your own web pagesImplement powerful user-contributed pac....
Release Date 2016/01 -
Web Application Development with R Using Shiny
Author Chris Beeley
Shiny and R were made for each other, and this tutorial will show you how to make the most of them. In no time, you’ll be producing fully-featured interactive data summaries to share over the web.Helps you to use Shiny's built in functions to produce engaging and u....
Release Date 2013/10 -
Author Javier Villar Burke
Weathering the Storm explores the factors leading up to the recent global financial and economic crisis, how the crisis unfolded, and the response of European and national authorities. The book describes the rationale behind the measures undertaken to mitigate the ....
Release Date 2016/12 -
Author Javier Villar Burke
Weathering the Storm explores the factors leading up to the recent global financial and economic crisis, how the crisis unfolded, and the response of European and national authorities. The book describes the rationale behind the measures undertaken to mitigate the ....
Release Date 2016/12 -
Author Bruce Schneier
A collection of popular essays from security guru Bruce Schneier In his latest collection of essays, security expert Bruce Schneier tackles a range of cybersecurity, privacy, and real-world security issues ripped from the headlines. Essays cover the ever-expanding ....
Release Date 2019/09 -
Wavelet Neural Networks: With Applications in Financial Engineering, Chaos, and Classification
Author Antonios Alexandridis , Achilleas Zapranis
A step-by-step introduction to modeling, training, and forecasting using wavelet networksWavelet Neural Networks: With Applications in Financial Engineering, Chaos, and Classification presents the statistical model identification framework that is needed to successf....
Release Date 2014/05 -
Walmart and the CICS Asynchronous API: An Adoption Experience
Author Frank De Gilio Pradeep Gohil Nick Garrod , Randy Frerking , Rich Jackson , Kellie M
AbstractThis IBM® Redbooks® publication discusses practical uses of the IBM CICS asynchronous API capability. It describes the methodology, design and thought process used by a large client, Walmart, and the considerations of the choices made. The Redbooks publicat....
Release Date 2019/03