-
Prescriptive Analytics: The Final Frontier for Evidence-Based Management and Optimal Decision Making
Author Dursun Delen
Make Better Decisions, Leverage New Opportunities, and Automate Decisioning at ScalePrescriptive analytics is more directly linked to successful decision-making than any other form of business analytics. It can help you systematically sort through your choices to o....
Release Date 2019/10 -
Author Saundra Stroope
It is an important time to celebrate the advancement of women. We have made visible progress in the last few decades. The number of women entrepreneurs, business owners, and leaders in corporate leadership roles is growing. However, there are still many challenges ....
Release Date 2019/04 -
Data Science for Marketing Analytics
Author Pranshu Bhatnagar , Debasish Behera , Tommy Blanchard
Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise resultsKey FeaturesStudy new techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of d....
Release Date 2019/03 -
INFORMS Analytics Body of Knowledge
Author James J. Cochran
Standardizes the definition and framework of analyticsABOK stands for Analytics Body of Knowledge. Based on the authors’ definition of analytics—which is “a process by which a team of people helps an organization make better decisions (the objective) through the an....
Release Date 2018/10 -
Introduction to Business Analytics
Author Professor David L. Olson , Professor Majid Nabavi
This book presents key concepts related to quantitative analysis in business.Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts.This book is aimed at b....
Release Date 2018/10 -
Author Dr. Amar Sahay
Business Analytics: A Data-Driven Decision Making Approach for Business-Part I,/i> provides an overview of business analytics (BA), business intelligence (BI), and the role and importance of these in the modern business decision-making.The book discusses all the....
Release Date 2018/08 -
Location Analytics for Business
Author David Z. Beitz
It’s estimated that 80 percent of an organization’s data contains location attributes, but many don’t understand how to unlock the potential of this data for their organizations to make better decisions. You have just been handed the keys by findi....
Release Date 2018/07 -
Analytics and Big Data for Accountants
Author Jim Lindell
Analytics is the new force driving business. Tools have been created to measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators, many using the unprecedented amount of data now flowing ....
Release Date 2018/05 -
Integrating Analytics in Your Organization: Lessons from the Sports Industry
Author Ben Shields
The successful use of analytics in sports, both on the field and off, comes down to integrating analytics within an organization. Three strategies — collaborative analytics, a common language, and accessible technology — are key. Show and hide mo....
Release Date 2018/01 -
What Sets Breakthrough Strategies Apart
Author Todd Zenger , Teppo Felin
Composing valuable strategies requires seeing the world in new and unique ways. It requires asking novel questions that prompt fresh insight. Even the most sophisticated, deep learning-enhanced computers or algorithms simply cannot generate such an outlook. Innovat....
Release Date 2018/01 -
Fundamentals of Predictive Analytics with JMP, Second Edition
Author B. D. McCullough , Ron Klimberg
Written for students in undergraduate and graduate statistics courses, as well as for the practitioner who wants to make better decisions from data and models, this updated and expanded second edition of Fundamentals of Predictive Analytics with JMP(R) bridge....
Release Date 2017/12 -
Profit Driven Business Analytics
Author Cristian Bravo , Bart Baesens , Wouter Verbeke
Maximize profit and optimize decisions with advanced business analyticsProfit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operat....
Release Date 2017/10 -
Competing on Analytics: Updated, with a New Introduction
Author David Abney , Jeanne Harris , Thomas Davenport
The New Edition of a Business ClassicThis landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.Updated with fresh content, Competing on Analytics provides the road map for becoming an anal....
Release Date 2017/08 -
Author Phil Simon
For years, organizations have struggled to make sense out of their data. IT projects designed to provide employees with dashboards, KPIs, and business-intelligence tools often take a year or more to reach the finish line...if they get there at all.This has always b....
Release Date 2017/07 -
Author Shawn Rogers , John Thompson
Learn how big data and other sources of information can be transformed into valuable knowledge - knowledge that can create incredible competitive advantage to propel a business toward market leadership. Learn through examples and experience exactly how to pick proj....
Release Date 2017/07 -
A Practical Guide to Analytics for Governments
Author Marie Lowman
Analytics can make government work better—this book shows you howA Practical Guide to Analytics for Governments provides demonstrations of real-world analytics applications for legislators, policy-makers, and support staff at the federal, state, and local levels. B....
Release Date 2017/06 -
Introduction to Google Analytics: A Guide for Absolute Beginners
Author Todd Kelsey
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and....
Release Date 2017/06 -
Author Gregory S. Parnell PhD
Presents information to create a trade-off analysis framework for use in government and commercial acquisition environmentsThis book presents a decision management process based on decision theory and cost analysis best practices aligned with the ISO/IEC 15288, the....
Release Date 2016/12 -
HR Analytics and Innovations in Workforce Planning
Author Tony Miller
The very latest research shows that a process approach to interviewing provides greater structure and has the potential for significantly reducing bias. Learn how to deter and filter the poor performers and benefit from structured prewritten score able questions th....
Release Date 2016/12 -
Business Analytics for Managers, 2nd Edition
Author Jesper Thorlund , Gert H. N. Laursen
The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools....
Release Date 2016/11 -
Author Eric Fettman , Shiraz Asif , Feras Alhlou
A complete, start-to-finish guide to Google Analytics instrumentation and reportingGoogle Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation i....
Release Date 2016/09 -
Improving Analytics Capabilities Through Crowdsourcing
Author Alpheus Bingham , Joseph Byrum
How does a company operating outside the major technology talent centers gain access to the most innovative data scientists that money can buy? Assuming you can’t recruit the right data analysts to join your team full time, how do you tap into contractors wit....
Release Date 2016/07 -
The Art of Computer Modeling for Business Analytics
Author Gerald Feigin
Companies today routinely utilize computer models to help make decisions. These models take many forms, from simple spreadsheets to sophisticated computer simulations. The chief underlying reason for constructing a model is to assess the impact of a decision on bus....
Release Date 2016/06 -
Author Zifei Fay Chen , Don Bartholomew
MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix model....
Release Date 2016/05 -
Ecommerce Analytics: Analyze and Improve the Impact of Your Digital Strategy
Author Judah Phillips
Today's Complete, Focused, Up-to-Date Guide to Analytics for EcommerceProfit from analytics throughout the entire customer experience and lifecycleMake the most of all the fast-changing data sources now available to youFor all ecommerce executives, strategists, en....
Release Date 2016/04 -
Portfolio Construction and Analytics
Author Dessislava A. Pachamanova , Frank J. Fabozzi
A detailed, multi-disciplinary approach to investment analyticsPortfolio Construction and Analytics provides an up-to-date understanding of the analytic investment process for students and professionals alike. With complete and detailed coverage of portfolio analyt....
Release Date 2016/04 -
People Analytics in the Era of Big Data
Author Jac Fitz-enz , Jesse S. Harriott , Jean Paul Isson
Apply predictive analytics throughout all stages of workforce managementPeople Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics. Written by the Global Vice President of Business Intelligence and....
Release Date 2016/04 -
Author James D Miller
Make the most advanced predictive analytical processes easy using Watson Analytics with this easy-to-follow practical guideAbout This BookThis is the first and the only book on IBM Watson Analytics, and it shows you how to leverage Watson in an enterprise environme....
Release Date 2016/03 -
Effective CRM using Predictive Analytics
Author Antonios Chorianopoulos
A step-by-step guide to data mining applications in CRM.Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques.The book is orga....
Release Date 2016/01