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10 Steps to Successful Business Alignment
Author Patricia P. Phillips , Jack J Phillips
10 Steps to Successful Business Alignment offers a fresh, informative perspective on the challenge of achieving business alignment. As the global recession has magnified the need for demonstrable results from projects and programs in every organization, the need for....
Release Date 2012/02 -
Pricing: Segmentation and Analytics
Author Tudor Bodea
Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. With this outstanding contribution to this subject, you will learn just how to identify and exploit pri....
Release Date 2012/01 -
Author Cecilia Nguyen , John G. Hanson , Michael Barzelay , Robert Docters
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in....
Release Date 2011/10 -
Author Leonard Zacks
Investment pioneer Len Zacks presents the latest academic research on how to beat the market using equity anomaliesThe Handbook of Equity Market Anomalies organizes and summarizes research carried out by hundreds of finance and accounting professors over the last tw....
Release Date 2011/10 -
Author Elizabeth Rush Kruger
Virtually every business seeks to increase its profit, but few business leaders realize that a universal law governs profit from customers. You may be applying the 80/20 rule to sales, quality control, investing, or production, without realizing that this rule summa....
Release Date 2011/08 -
Pricing and Profitability Management: A Practical Guide for Business Leaders
Author Christopher A. Goodin , Larry Montan , Jr. , Michael G. Simonetto , Julie M. Meehan
A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimizat....
Release Date 2011/07 -
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
Author Laurie Young
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of....
Release Date 2011/07 -
Implementing Value Pricing: A Radical Business Model for Professional Firms
Author Ronald J. Baker
Praise for Implementing Value Pricing: A Radical Business Model for Professional Firms"Ron Baker is the most prolific and best writer when it comes to pricing services. This is a must-read for executives and partners in small to large firms. Ron provides the basics,....
Release Date 2010/12 -
Author Z. John Zhang , Jagmohan Raju
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business ma....
Release Date 2010/03 -
Author Z. John Zhang , Jagmohan Raju
This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats.What your business can learn from Radiohead’s successful experiment with “pay as you wish” pricing.On October 9, 2007, the ....
Release Date 2010/02 -
Author Lauron Sonnier
“I feel so empowered with Lauron’s clear, practical marketing strategies. She shows you how to make marketing automatic, and as a business owner, that’s exactly what I need. No business should run without this information.”— Valerie Boudreaux-Allen, First Step Busin....
Release Date 2009/07 -
Guide to Contract Pricing, 5th Edition
Author John E. Murphy
Perform Contracting Successfully!This master reference — in its Fifth Edition — contains everything you need to know about government pricing rules and regulations in one easy-to-use volume. Guide to Contract Pricing: Cost and Price Analysis for Contractors, Subco....
Release Date 2009/05 -
Commodity Modeling and Pricing: Methods for Analyzing Resource Market Behavior
Author Peter V. Schaeffer
Commodity Modeling and Pricing provides extensions and applications of state-of-the-art methods for analyzing resource commodity behavior. Drawing from the seminal work of Professor Walter Labys on the development of econometric methods for forecasting commodity pri....
Release Date 2008/10 -
Africa Rising: How 900 Million African Consumers Offer More Than You Think
Author Vijay Mahajan
With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buyi....
Release Date 2008/08 -
Author François-Serge Lhabitant
A comprehensive guide to the burgeoning hedge fund industryIntended as a comprehensive reference for investors and fund and portfolio managers, Handbook of Hedge Funds combines new material with updated information from Francois-Serge L'habitant's two other succes....
Release Date 2007/02 -
Alignment: Using the Balanced Scorecard to Create Corporate Synergies
Author David P. Norton , Robert Kaplan
Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance. Robert....
Release Date 2006/04 -
The silk road to riches: How you can profit by investing in Asia’s newfound prosperity
Author Ivan D. Martchev , Yiannis G. Mostrous , Elliott H. Gue
Asia is now the world’s #1 growth story. Farsighted investors will realize enormous profits by investing in companies that benefit from Asia’s historic transformation. In The Silk Road to Riches, a team of world-class financial analysts and newsletter editors point ....
Release Date 2006/03 -
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Author Robert Gunther , Kamini Banga , Vijay Mahajan
Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows ....
Release Date 2005/09 -
Smarter Pricing: How to capture more value in your market
Author Tony Cram
The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more valu....
Release Date 2005/01 -
Ruthless Execution: What Business Leaders Do When Their Companies Hit the Wall
Author Amir Hartman
Today's business leaders need a radically different skill from their recent predecessors: they must know how to know how to manage through adversity while preparing their companies for a new rebirth of success. In Ruthless Execution, Amir Hartman, author of the bes....
Release Date 2003/07