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Storyscaping: Stop Creating Ads, Start Creating Worlds
Author Darren McColl , Gaston Legorburu
How to use powerful tools to engage customers with your brandMarketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences t....
Release Date 2014/04 -
Author Larry Brooks
What makes a good story or a screenplay great?The vast majority of writers begin the storytelling process with only a partial understanding where to begin. Some labor their entire lives without ever learning that successful stories are as dependent upon good enginee....
Release Date 2011/01 -
Story and Simulations for Serious Games
Author Terry Borst , Nick Iuppa
How to create a simulation where participants have a sense of freedom and personal control while still maintaining the structure necessary for an effective story is a difficult task indeed. This book examines how to create an engaging, effective story (necessar....
Release Date 2012/07 -
Stories for Management Success
Author David Collins
We tend to assume that we may divide our activities into talk and action. In so doing we tend to suggest that talk is subordinate to action. Taking issue with these presumptions, Stories for Management Success: The Power of Talk in Organizations argues that talk is....
Release Date 2018/03 -
Author Michael Carter , Karl Shaikh
You’ve grown your business, reached a plateau and are now struggling to grow. Each time you try something new or add a new customer, something else goes awry - leaving you spinning the same plates, under the glass ceiling that’s blocking your progress. You need a plateau ....
Release Date 2020/10 -
SPIKE your Brand ROI: How to Maximize Reputation and Get Results
Author Adele R. Cehrs
Increase ROI through more effective brand marketingAccording to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this "creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content....
Release Date 2015/02 -
Social Media, Sociality, and Survey Research
Author Joe Murphy , Elizabeth Dean , Craig A. Hill
Provides the knowledge and tools needed for the future of survey researchThe survey research discipline faces unprecedented challenges, such as falling response rates, inadequate sampling frames, and antiquated approaches and tools. Addressing this changing landscap....
Release Date 2013/10 -
Author Scott Brown
Information available through ‘traditional’ business and competitive resources can be complimented by information gained through social media tools. Social Information is a must-have book for competitive and business researchers in any discipline including librarian....
Release Date 2012/07 -
Simplified Design of Data Converters
Author John Lenk
Simplified Design of Data Converters shows how to design and experiment with data converters, both analog-to-digital and digital to analog. The design approach here is the same one used in all of John Lenk's best-selling books on simplified and practical design. Th....
Release Date 1997/06 -
Simple and Usable Web, Mobile, and Interaction Design, Second Edition
Author Giles Colborne
In a chaotic world, we all crave simplicity. We don’t want to waste time reconfiguring our smartphones, fumbling over digital printers, or plodding through online forms while deadlines bear down on us. We want technology that works. Yet the harder we try to create ....
Release Date 2017/12 -
Simple and Usable Web, Mobile, and Interaction Design
Author Giles Colborne
In a complex world, products that are easy to use win favor with consumers. This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and appli....
Release Date 2010/09 -
Semiconductors and the Information Revolution
Author John W. Orton
This book sets out to explain the development of modern electronic systems and devices from the viewpoint of the semiconductor materials (germanium, silicon, gallium arsenide and many others) which made them possible. It covers the scientific understanding of these ....
Release Date 2009/08 -
Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
Author Stephen P. Anderson
This book, based on the author's conference presentation, takes a fresh approach to designing sites and interaction based on the stages of seduction. This beautifully-designed book follows its own principles of seduction and examines what motivates and causes peopl....
Release Date 2011/06 -
Author Simson Garfinkel , Lorrie Faith Cranor
Human factors and usability issues have traditionally played a limited role in security research and secure systems development. Security experts have largely ignored usability issues--both because they often failed to recognize the importance of human factors and b....
Release Date 2005/08 -
Scholarly Communication in Library and Information Services
Author Bhaskar Mukherjee
This book has been written with a view to understand the validity of the perceptions of Open Access (OA) e-journals in the Library and Information Science (LIS) field. Using relevant OA journals this book presents and evaluates journals qualitatively and quantitativ....
Release Date 2010/07 -
Scenarios, Stories, Use Cases: Through the Systems Development Life-Cycle
Author Neil Maiden , Ian F. Alexander
Extending the scenario method beyond interface design, this important book shows developers how to design more effective systems by soliciting, analyzing, and elaborating stories from end-usersContributions from leading industry consultants and opinion-makers presen....
Release Date 2004/09 -
Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems
Author Steve Krug
It's been known for years that usability testing can dramatically improve products. But with a typical price tag of $5,000 to $10,000 for a usability consultant to conduct each round of tests, it rarely happens. In this how-to companion to Don't Make Me Think: A ....
Release Date 2009/12 -
Revolutionize Learning & Development: Performance and Innovation Strategy for the Information Age
Author Clark N. Quinn
Transform learning and development practices to make your programs relevant and meaningfulExisting training and development practices need a major overhaul. Learning and development practitioners and managers must increasingly face the fact that old methods are no l....
Release Date 2014/04 -
Responsive Web Design, Second Edition
Author Ethan Marcotte
Since its groundbreaking release in 2011, Responsive Web Design remains a fundamental resource for anyone working on the web.Learn how to think beyond the desktop and craft designs that respond to your users’ needs. In the second edition, Ethan Marcotte expands on t....
Release Date 2015/03 -
Responsive Web Design with jQuery
Author Gilberto Crespo
With so many varied devices browsing the Internet, websites need to react correctly to many different situations. This book will show you how to use JQuery plugins to build responsive websites quickly, accurately, and easily.Learn to swiftly design responsive websit....
Release Date 2013/11 -
Responsive Web Design with HTML5 and CSS3 Essentials
Author Asoj Talesra , Gaurav Gupta , Alex Lib
Design and deliver an optimal user experience for all devicesAbout This BookGet to grips with the core functionality of RWD through examplesDiscover how to make layouts, content and media flexible, and explore why a content-first approach is more effectiveMaximize t....
Release Date 2016/08 -
Responsive Web Design with HTML5 and CSS3 - Second Edition
Author Ben Frain
Learn the HTML5 and CSS3 you need to help you design responsive and future-proof websites that meet the demands of modern web usersAbout This BookLearn and explore how to harness the latest features of HTML5 in the context of responsive web designLearn to wield the ....
Release Date 2015/08 -
Responsive Web Design with HTML5 and CSS - Third Edition
Author Ben Frain
Harness the latest capabilities of HTML5 and CSS to create a single UI that works flawlessly on mobile phones, tablets, and desktops — plus everything in-betweenKey FeaturesUnderstand what responsive web design is and its significance for modern web developmentExplore the....
Release Date 2020/04 -
Responsive Web Design with AngularJS
Author Sandeep Kumar Patel
Leverage the core functionalities of AngularJS, to build responsive single page applicationsIn DetailAngularJS is an open source JavaScript framework, built to create dynamic web applications using HTML, JavaScript, and CSS. AngularJS has many advanced features that....
Release Date 2014/12 -
Responsive Web Design with Adobe Photoshop
Author Dan Rose
For a couple of decades now, designers have used Photoshop to mock up Web page designs. However, that work generally results in a static graphic of the page, which has to be translated by a developer into the components of a Web page: HTML files and Web-compatible i....
Release Date 2015/01 -
Author Ken Tabor
Responsive Web Design Toolkit: Hammering Websites into Shape focuses on the nuts and bolts of responsive web design, showing you how to better build and how to debug websites that use the responsive technique. This book guides you through the technology that progra....
Release Date 2015/09 -
Responsive Web Design Patterns
Author Chelsea Myers
Learn how to build your own pattern library and fill it with the most popular responsive web design patternsAbout This BookExplore the process of combining responsive patterns together to fit the needs of your own website or projectOrganize your projects by creatin....
Release Date 2015/11 -
Responsive Web Design by Example Beginner's Guide
Author Thoriq Firdaus
Discover how you can easily create engaging, responsive websites with minimum hassle! Rapidly develop and prototype responsive websites by utilizing powerful open source frameworksFocus less on the theory and more on results, with clear step-by-step instructions, pr....
Release Date 2013/03 -
Responsive Web Design by Example : Beginner's Guide - Second Edition
Author Thoriq Firdaus
Build powerful and engaging responsive websites with easeIn DetailResponsive web design is an explosive area of growth in modern web development due to the huge volume of different device sizes and resolutions that are now commercially available.By following our det....
Release Date 2014/11