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Fundamentals of Writing for Marketing and Public Relations
Author Janet Mizrahi
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational m....
Release Date 2010/11 -
Out of Our Minds: Learning to be Creative, Fully Revised and Updated Edition
Author Sir Ken Robinson
"It is often said that education and training are the keys to the future.They are, but a key can be turned in two directions. Turn it one way andyou lock resources away, even from those they belong to. Turn it the otherway and you release resources and give people b....
Release Date 2011/03 -
Capturing Your Audience Immediately (and You are Off to a Great Presentation!)
Author Jerry Weissman
This Element is an excerpt from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.Create “Opening Gambits” that grab your presentation audience from the very....
Release Date 2010/02 -
The Film Editing Room Handbook: How to Tame the Chaos of the Editing Room, Fourth Edition
Author Norman Hollyn
The assistant film editor has many more responsibilities than simply helping to edit the picture. He or she must work with all the numerous members of the filmmaking team, juggle the demands of copious amounts of footage from various sources, keep notes during the s....
Release Date 2009/12 -
Adobe Creative Suite 5 Design Premium Classroom in a Book
Author Adobe Creative Team
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Creative Suite 5 choose Adobe Creative Suite 5 Design Premium Classroom in a Book from the Adobe Creative Team at Adobe Press. The 8 project-based lessons show readers step-by-step ....
Release Date 2010/06 -
Management Accounting in Public Service Decision Making
Radical changes to public service delivery have swept across many regions of the world. Management accounting methods are vital to support operational and strategic decision making in public services internationally. This book provides a comprehensive and “leading-edge” guide to the topic.Written by.... -
Developing Emotional and Social Intelligence: Exercises for Leaders, Individuals, and Teams
Author Amy Miller , Marcia Hughes
Praise for Developing Emotional and Social Intelligence"Anyone who wants to build leaders, individuals, and teams should buy this book and use the exercises! These exercises cut to the chase and show how to develop sustainable change."—Pamela Siliato, director, Glob....
Release Date 2010/11 -
Confessions of a Public Speaker
Author Scott Berkun
In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects s....
Release Date 2009/11 -
Author Anthony C. Mersino
Emotional Intelligence for Project Managers introduces readers to the basic concepts of emotional intelligence and shows how to apply them to their project goals. Readers will learn how to:Set the tone and direction for the projectCommunicate more effectivelyImprove....
Release Date 2007/07 -
Competitive Intelligence and Decision Problems
Author Amos David
The development of a research, teaching, or application of competitive (economic) intelligence requires a strategic and transverse vision in regards to related issues. It is essential to integrate the role of culture when interpreting results, either from the traini....
Release Date 2011/08 -
Adobe Creative Cloud Design Tools All-in-One For Dummies
Author Jennifer Smith
Your all-in-one guide to Adobe's new Creative CloudPacked with more than a thousand pages of content, Adobe Creative Cloud All-in-One For Dummies is exactly what you need to get your head in the Creative Cloud. Written by designers for designers, this book is fille....
Release Date 2013/08 -
Creative, Efficient, and Effective Project Management
Author Ralph L. Kliem
Creative companies are distinguished by their ability to adapt and thrive in a dynamic, changing economy. Their products and services stand out in the market, and these companies’ ability to be agile and innovative is key to their success.Creative, Efficient, and ....
Release Date 2013/10 -
IBM System Blue Gene Solution: Blue Gene/Q Hardware Installation and Maintenance Guide
Author James Milano , Matt Mattingly
This document is one of a series of IBM® Redbooks® written specifically for the IBM Blue Gene/Q® system. The Blue Gene/Q system is the third generation of massively parallel supercomputers from IBM in the Blue Gene® series. This document explains how to install the ....
Release Date 2013/05 -
Author Michael T. Bosworth , Ben Zoldan , Michael Bosworth
Build better relationships and Sell More Effectively With a Powerful SALES STORY“Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the custome....
Release Date 2011/12 -
Public Debt Dynamics of Europe and the U.S.
Author Dimitris N. Chorafas
Public Debt Dynamics of Europe and the U.S., provides the evidence and implications of current policies by sovereigns and central banks, in dealing with the debt abyss. It brings in perspective the diversity of opinion reigning in modern economics and finance and o....
Release Date 2013/10 -
Read Me First! A Style Guide for the Computer Industry, Third Edition
Author Sun Technical Publications
The definitive reference for technical writers, editors, and documentation managers, Read Me First! A Style Guide for the Computer Industry, Third Edition,has been revised and updated to cover everything from creating screencasts and referencing web sites to writing....
Release Date 2009/12 -
Real World Print Production with Adobe Creative Suite Applications
Author Claudia McCue
Contrary to popular belief, print is not dead! With all the interest in online publishing here in the 21st century, it’s easy to lose sight of the fact that information is still widely disseminated through the good old medium of print. The advent of desktop publishi....
Release Date 2009/06 -
Creative Writing Exercises For Dummies
Author Maggie Hamand
Turn your inspiration into a story with clear, expert guidanceCreative Writing Exercises For Dummies is a step-by-step creative writing course designed to hone your craft, regardless of ability. Written by the founder of the Complete Creative Writing Course at Londo....
Release Date 2014/11 -
Grant Writing For Dummies, 7th Edition
Author Beverly A. Browning
Write award-winning grant proposals that build organizational capacity!For nonprofit and for-profit firms alike, grants can be a singular generator of growth and impact. But many leaders are intimidated and confused by the sometimes-complex grant application process. The truth, however, is that anyo....
Release Date 2022/03 -
Iconoclast: A Neuroscientist Reveals How to Think Differently
Author Gregory Berns
No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Greg....
Release Date 2008/10 -
A Writer's Guide to Persistence
Author Jordan Rosenfeld
Practice. Polish. Persist.Your writing journey can take you many places: hiking through steep mountains, traversing unknown territory, hurdling both roadblocks and rejections. Even the siren song of fame and fortune can distract you from your true purpose: to expres....
Release Date 2015/04 -
Founders, Freelancers & Rebels
Many creative founders and freelancers share a longing for connection, reassurance and motivation.In this book I’ve interviewed inspiring, brave and creative experts across the UK and US, tapping into some incredible insights and pulling them together into this friendly guide, to offer that support .... -
Writing Covered Calls: Earn Investment Income Using ETFs and Stock Options
Author Marvin Appel
Use covered calls to safeguard your returns while reducing your risk!There is no foolproof recipe for investment success, but there are strategies that can decrease the risk you might expect, without compromising potential returns. One such strategy is covered call ....
Release Date 2011/02 -
The Truth About Thriving in Change
Author William S. Kane
Praise for The Truth About Thriving in Change“Although we know that change is constant, we are always surprised by it. Bill provides a roadmap to successfully navigate corporate change. Being conscientious to follow the ‘Truths’ will enable people to successfully fa....
Release Date 2008/04 -
A Safe Place for Dangerous Truths
Author Annette Simmons
No more "checking for feet." This illuminating guide gets people to tell the truth at the meeting--not in the bathroom afterwards. Almost everybody does it--lie, that is. In one recent survey 93% of people admitted to lying regularly at work! Why? Because it's sa....
Release Date 2006/04 -
A Coach's Guide to Emotional Intelligence: Strategies for Developing Successful Leaders
Author Marcia Hughes , James Bradford Terrell
A Coach's Guide to Emotional Intelligence is a groundbreaking book that combines the topics of coaching and emotional intelligence in a down-to-earth resource for coaches, facilitators, and consultants. The authors, James Bradford Terrell and Marcia Hughes two expe....
Release Date 2008/09 -
Mastering Presentations: Be the Undisputed Expert when You Deliver Presentations
Author Doug Staneart
A simple four-step process for delivering winning presentationsMastering Presentations explains how entrepreneurs and small business owners can use guest speaking opportunities to generate rapport with audiences in order to foster business relationships with these a....
Release Date 2012/11 -
Author Bart Egnal
Become a more effective leader—cut the jargon and say what you meanLeveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too of....
Release Date 2015/12