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Public Relations for the Public Good
Author Shelley Spector , Louis Capozzi
While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events th....
Release Date 2016/08 -
Author Elizabeth Kuhnke
What does your body language say about you? From strangers on the street, to your closest friends and family – even if you're not speaking, you're saying a lot with your body. Body Language explores the way we use our bodies to communicate, the way we hold oursel....
Release Date 2016/07 -
Author Greg DePaul
A sharp, funny book about comedy screenwriting from a successful screenwriter that uses recent – as in this century – movies you've actually seen as examples. Greg DePaul (Screenwriter, Bride Wars, Saving Silverman) has sold scripts to Miramax, Fox, Disney, New Li....
Release Date 2016/07 -
Running Virtual Meetings (HBR 20-Minute Manager Series)
Author Harvard Business Review
From crackly conference lines to pixelated video, virtual meetings can be problematic. But you can host a productive conversation in which everyone participates. Running Virtual Meetings takes you through the basics of:Selecting the right virtual venueGiving partic....
Release Date 2016/07 -
I’m the Boss of Me: A Guide to Owning Your Career
Author Jeanne Beliveau-Dunn
If you’re like most people, you’ve had good bosses and bad bosses. Some bosses have inspired you. Others have caused you to scratch your head and think, “How did this person get to be in charge?” But you might not realize that you have one amazing boss, someone who....
Release Date 2016/06 -
Author Jane Dunnewold
Discover a Deeper Connection to Your Artist Self! Artists and athletes alike benefit from strength training. Building creative stamina takes encouragement, mentoring, and regular practice. In Creative Strength Training, you'll discover powerful strategies that comb....
Release Date 2016/06 -
Writing Interactive Fiction with Twine
Author Melissa Ford
Writing Interactive Fiction with Twine: Play Inside a StoryIf you’ve ever dreamed about walking through the pages of a book, fighting dragons, or exploring planets then Twine is for you. This interactive fiction program enables you to create computer games where wo....
Release Date 2016/05 -
Computer Games and Technical Communication
Author Ryan M. Moeller , Jennifer deWinter
Taking as its point of departure the fundamental observation that games are both technical and symbolic, this collection investigates the multiple intersections between the study of computer games and the discipline of technical and professional writing. Divided in....
Release Date 2016/05 -
The Public Relations Handbook, 5th Edition
Author Alison Theaker
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical d....
Release Date 2016/05 -
Author Fernando Lagrana
This book is a study of the causes of spam, the behaviors associated to the generation of and the exposure to spam, as well as the protection strategies. The new behaviors associated to electronic communications are identified and commented.Have you ever felt overw....
Release Date 2016/05 -
Writing for Journalists, 3rd Edition
Author Jane Bentley , Tim Holmes , Harriett Gilbert , Adams Sally , Wynford Hicks
The new edition of Writing for Journalists focuses on the key issue for writers working across all forms of media today: how to produce clear, engaging and illuminating copy that will keep the reader hooked from start to finish.Written by skilled specialist contrib....
Release Date 2016/04 -
Author Phillip A. Laplante
Engineers and scientists of all types are often required to write reports, summaries, manuals, guides, and so forth. While these individuals certainly have had some sort of English or writing course, it is less likely that they have had any instruction in the specia....
Release Date 2016/04 -
Author Fiona Talbot
Outstanding Business English gives guidance to non-native English speakers on how to communicate clearly and concisely. With case studies and real-life examples that demonstrate how English is used internationally in business, and full of ideas to help you to get y....
Release Date 2016/04 -
Author Martha Alderson
Plotting a story filled with memorable, engaging scenes from beginning to end can feel like an insurmountable challenge. Having the right plan - and the tools to execute it - can make all the difference. Writing Blockbuster Plots pulls back the curtain on story str....
Release Date 2016/03 -
Author Jonathan Vehar
The relationship between you and your boss is important in determining your success at work. However, having a good relationship isn't just a matter of lucking out with the right boss. It takes a focused effort by both parties to forge a strong working relationshi....
Release Date 2016/03 -
Author Louis de Saussure , Andrea Rocci
Common sense tells us that verbal communication should be a central concern both for the study of communication and for the study of language. Language is the most pervasive means of communication in human societies, especially if we consider the huge gamut of comm....
Release Date 2016/03 -
What Email Reveals About Your Organization
Author Peter A. Gloor
By studying data from email archives and other sources, managers can gain surprising insights about how groups should be organized and led — as well as about optimal participation and communications patterns. Show and hide more
Release Date 2016/01 -
Author Lynn Curry
Bullies aren’t limited to the playground. These days, they roam our offices and can be found everywhere from break rooms to boardrooms. They don’t steal your lunch money, but they can make your work life a living hell—and even ruin your career.Whether the bully is ....
Release Date 2016/01 -
Author Darian Rodriguez Heyman
Raise more money for your cause!Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best p....
Release Date 2016/01 -
The Leader's Guide to Emotional Agility (Emotional Intelligence)
Author Kerrie Fleming
The Leader’s Guide to Emotional Agility outlines 8 steps for achieving emotional agility and resilience:Step 1: Becoming authentic Step 2: Becoming self-aware Step 3: Becoming aware of others Step 4: Using the emotions Step 5: Understanding the emotionsStep 6: Mana....
Release Date 2016/01 -
Author George E. Yoos
Simplifying complexity explores how to eliminate ignorance, which in the view of the author, is the purpose of the sciences and technologies and their consequent developments. More specifically, the book deals with the plurality of the sciences and technologies. It....
Release Date 2016/01 -
Author Bart Egnal
Become a more effective leader—cut the jargon and say what you meanLeveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too of....
Release Date 2015/12 -
Documentary Storytelling, 4th Edition
Author Sheila Curran Bernard
Documentary Storytelling has reached filmmakers and filmgoers worldwide with its unique focus on the key ingredient for success in the growing global documentary marketplace: storytelling. This practical guide reveals how today’s top filmmakers bring the tools of n....
Release Date 2015/12 -
Email Marketing in a Digital World
Author Jason Smith , Scott D. Swain , Richard C. Hanna
Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including social and digital media channels, cannot duplicate or recreate the ....
Release Date 2015/12 -
Author Janet Mizrahi
Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to addre....
Release Date 2015/12 -
Author Chris Buckingham
Through the power of the Internet, it represents one of the most exhilarating ways to raise investment funds for your dream project. It enables you to get exposure in the public domain and can mean a seal of approval being given to your ideas by the masses. Develop....
Release Date 2015/12 -
Exercises in Programming Style
Author Cristina Videira Lopes
Using a simple computational task (term frequency) to illustrate different programming styles, Exercises in Programming Style helps readers understand the various ways of writing programs and designing systems. It is designed to be used in conjunction with code prov....
Release Date 2015/11