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Author Hugh Wilson , Malcolm McDonald
A fully revised and updated 8th edition of the highly renowned international bestsellerThe 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.Ma....
Release Date 2016/11 -
Author Naval Bajpai
* The Research in Action feature links the concepts discussed in the chapter to actual industry practice * The case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the future * Numerous examp....
Release Date 2015/04 -
Author Angie Read , Jeff Fromm
Today’s teens are a force to be reckoned with.Businesses focused on Millennials . . . beware! Their successors are right around the corner — promising bigger challenges, but much greater opportunities.Drawn from original quantitative research and interviews, Market....
Release Date 2018/03 -
Marketing with Social Media: 10 Easy Steps to Success for Business
Author Linda Coles
Introduce your business to the world with this essential guide to social media marketingMarketing with Social Media: 10 Easy Steps to success for Business is your step-by-step guide to using Facebook, LinkedIn, Twitter, Google+, Pinterest and YouTube to promote your....
Release Date 2014/11 -
Marketing, Rhetoric and Control
Author Christopher Miles
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of....
Release Date 2018/04 -
Mastering Adobe Captivate 2019 - Fifth Edition
Author Damien Bruyndonckx , Dr. Pooja Jaisingh
Create responsive eLearning content, including quizzes, demonstrations, simulations and Virtual Reality projects that fit on any device with Adobe Captivate 2019Key FeaturesBuild responsive, interactive and highly engaging learning content with Adobe Captivate 2019....
Release Date 2019/01 -
Mastering Application Development with Force.com
Author Kevin J. Poorman
Design and develop state-of-the-art applications using Force.com's powerful development platformAbout This BookFlaunt your skillsets by developing complex applications that include demanding concepts such as triggers, Visualforce controllers, batch jobs, and Light....
Release Date 2016/01 -
Author Andrea Fryrear
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This....
Release Date 2020/07 -
Mastering Microsoft Dynamics 365 Business Central
Author Stefano Demiliani , Duilio Tacconi
Develop customized business management solutions with the latest features of Microsoft Dynamics 365 Business CentralKey FeaturesLearn Dynamics 365 Business Central, the next generation of Dynamics NAVExplore advanced topics for handling complex integrations such as using ....
Release Date 2019/12 -
Mastering Microsoft Dynamics 365 Customer Engagement - Second Edition
Author Deepesh Somani
A comprehensive guide packed with the latest features of Dynamics 365 for customer relationship managementKey FeaturesCreate efficient client-side apps and customized plugins that work seamlessly Learn best practices from field experience to use Dynamics 365 effici....
Release Date 2019/02 -
Mastering Microsoft Dynamics 365 Implementations
Confidently shepherd your organization’s implementation of Microsoft Dynamics 365 to a successful conclusion In Mastering Microsoft Dynamics 365 Implementations, accomplished executive, project manager, and author Eric Newell delivers a holistic, step-by-step reference to im.... -
Mastering Microsoft Dynamics AX 2012 R3 Programming
Author Mat Fergusson , Simon Buxton
A comprehensive guide to developing maintainable and extendable solutions with Microsoft Dynamics AX 2012 R3Design and build software solutions quickly and efficiently, exceeding customer/user expectationsBuild well thought out data structures utilizing various key ....
Release Date 2015/06 -
Mastering Microsoft Dynamics CRM 2016
Author Deepesh Somani
This comprehensive guide covers all the essential features of Dynamics CRM so you can build effective applicationsAbout This BookHarness the full power of Dynamics CRM 2016 through real-world scenariosCreate efficient client-side applications and customized plugins....
Release Date 2017/11 -
Mastering Microsoft Dynamics NAV 2016
Author Rabindra Sah
The compilation of best skillset to harness Microsoft Dynamics NAV for Administrators, Consultants, and DevelopersAbout This BookTake your skills to the next level with Dynamics NAV by implementing all the latest and advanced featuresGet a comprehensive coverage of ....
Release Date 2017/03 -
Mastering Salesforce CRM Administration
Author Rakesh Gupta
Learn about the Advanced Administration Certification Examination and build a successful career in Salesforce administrationAbout This BookBuild your skills and knowledge to crack the Advanced Admin Certification ExaminationLeverage the advanced administration capa....
Release Date 2017/03 -
Mastering Salesforce DevOps : A Practical Guide to Building Trust While Delivering Innovation
Author Andrew Davis
This practical guide brings DevOps principles to Salesforce development. It fits together two major movements within the IT world: the movement to Software/Platform as a Service (SaaS/PaaS), and the DevOps movement. While SaaS and PaaS allow companies to invest in ....
Release Date 2019/10 -
Author Brent Chaters
Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the ri....
Release Date 2011/10 -
Mastering Social Media Mining with Python
Author Marco Bonzanini
Acquire and analyze data from all corners of the social web with PythonAbout This BookMake sense of highly unstructured social media data with the help of the insightful use cases provided in this guideUse this easy-to-follow, step-by-step guide to apply analytics ....
Release Date 2016/07 -
Mastering Story, Community and Influence: How to Use Social Media to Become a Socialeader
Author Jay Oatway
Your digital presence tells the story of who you are... so what should you be saying?In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most....
Release Date 2012/05 -
Author Cedric F. Jacob
Master the art of providing effective IT services to your customers by leveraging ZendeskAbout This BookDeep dive into the functionalities of Zendesk and improve your organization's customer servicesLearn how to expand the capabilities of Zendesk by integrating an....
Release Date 2017/01 -
Mastering Zoho CRM: Manage your Team, Pipeline, and Clients Effectively
Author Ali Shabdar
Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding....
Release Date 2017/09 -
Author Neal Schaffer
Create and maintain a successful social media strategy for your businessToday, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of impl....
Release Date 2013/09 -
Author Ruth P. Stevens
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketi....
Release Date 2011/07 -
Meaning-Making and Political Campaign Advertising
Author Dorothea Horst
Although recent linguistic and media-studies' research has increasingly dealt with forms of imagery beyond language, such as in audiovisual formats, only little attention has been paid to the specific media character of audiovisual images. This raises a theoretica....
Release Date 2018/10 -
Author William T. Paarlberg , Katie Delahaye Paine
In an online and social media world, measurement is the key to successIf you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.Measure What ....
Release Date 2011/03 -
Author Azza Frikha
Scientific research uses concepts (or constructs) and requires means to measure them. Often latent, abstract and not directly observable, these concepts demand special attention. When facing problems related to their operationalization, considerable efforts are requ....
Release Date 2019/12 -
Author John Davis
The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focu....
Release Date 2017/12 -
Author Heinrich Hussmann , Alexander Wiethoff
The augmentation of urban spaces with technology, commonly referred to as Media Architecture, has found increasing interest in the scientific community within the last few years. At the same time architects began to use digital media as a new material apart from co....
Release Date 2017/02