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Author James F. Parker
This Element is an excerpt from Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits (9780132343343) by James F. Parker. Available in print and digital formats.How to make hard work fun and reap the benefits, throughout your organizat....
Release Date 2010/07 -
Manage the Media: Don't Let the Media Manage You
Author William J. Holstein
Today's CEOs are facing a major communications problem: they're getting shellacked by the media. And this is costing companies more than lost reputations--it is costing them lost revenue. In Manage the Media (Don't Let the Media Manage You), veteran business repo....
Release Date 2008/04 -
Management Lessons from Mayo Clinic: Inside One of the World’s Most Admired Service Organizations
Author Kent D. Seltman , Leonard L. Berry
Management Lessons from Mayo Clinic reveals for the first time how this complex service organization fosters a culture that exceeds customer expectations and earns deep loyalty from both customers and employees. Service business authority Leonard Berry and Mayo Cli....
Release Date 2008/05 -
Managerial Promotion: The Dynamics for Men and Women
Author Kathy E. Kram , Patricia J. Ohlott , Marian N. Ruderman
There are subtle but potent differences in the ways decisions are made to promote men and women. This publication looks at these differences through a study conducted at one Fortune 500 company. It discusses the several ways that the promotion decision process can ....
Release Date 1996/08 -
Manager’s Guide to Social Media
Author Scott Klososky
JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!Facebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social....
Release Date 2010/12 -
Managing Customer Relationships: A Strategic Framework, 2nd Edition
Author Martha Rogers , Don Peppers
MANAGING CUSTOMER RELATIONSHIPSA Strategic FrameworkPraise for the first edition:"Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies."—Dr. Hugh J. Wat....
Release Date 2011/01 -
Managing Customer Service, 5th Edition
Author Institute of Leadership & Institute of Leadership & Management
Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely a....
Release Date 2013/06 -
Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty
Author V. Kumar
“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management....
Release Date 2008/01 -
Author Joan Van Tassel
This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying....
Release Date 2012/09 -
Managing Enterprise Content: A Unified Content Strategy
Author Steve Manning , Pamela Kostur , Ann Rockley
Today's businesses are overwhelmed with the need to create more content, faster, cutomized for more customers, and for more media than ever before. Managing Enterprise Content: A Unified Content Strategy provides the concepts, strategies, guidelines, processes, and....
Release Date 2002/10 -
Managing eZ Publish Web Content Management Projects
Author Martin Bauer
"Overview of Managing eZ Publish Web Content Management Projects Tips and expert advice for the whole eZ publish web CMS project lifecycleLearn about the requirements and success factors of an eZ projectImplement eZ publish projects successfully, efficiently, a....
Release Date 2007/10 -
Author Pamela Block , Ron Southwell , Tom Nicholls , William Houseley
Managing in the Media has been devised for a broad audience. It is based upon the perceived need for a text that amalgamates cultural theories, film and television analysis, management theories and media production practice into one volume. There are many book....
Release Date 2013/04 -
Managing Knock Your Socks Off Service, 3rd Edition
Author John Bush , Ron Zemke , Chip R. Bell
In our increasingly connected world, customer service can make or break a business. Companies that excel keep customers coming back—and those who don’t soon discover that word spreads fast. The difference is in how managers train, coach, and support....
Release Date 2013/05 -
Managing Social Media in Libraries
Author Troy Swanson
Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information enviro....
Release Date 2012/09 -
Author Ian H. Gordon
Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP"Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fund....
Release Date 2013/04 -
Author Jennifer Swartz , Catherine Mary Lamberton , Ronald Paul Hill
Sea-changes in society, technology, consumer expectations and our understanding of behavioral economics have caused us to rethink our understanding of the scope of knowledge required to navigate, analyze and shape consumer behavior. You hold in your hand a field gu....
Release Date 2018/05 -
Author Linda J. Popky
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customer....
Release Date 2016/11 -
Author Hemali Dassani , Nanda Kuppuswamy
Master the process of effectively marketing alternative investments―a critical but overlooked aspect of ensuring fund successInvestment funds with great performance and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the....
Release Date 2022/10 -
Marketing Essentials for Independent Lodging
Author Marie Lanier , Pamela Lanier
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. De....
Release Date 2017/07 -
Marketing For Dummies, 5th Edition
Author Jeanette McMurtry
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you're a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the rig....
Release Date 2017/06 -
Marketing For Dummies, 6th Edition
Author Jeanette Maw McMurtry
Pump up your business with the latest, greatest marketing techniquesIn a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development....
Release Date 2022/11 -
Author Andrew Schulkind
Small business marketers don’t need to understand technical minutia of websites or the high-level social media strategies of national consumer brands. They need to understand how to build successful marketing machines that they can sustain with the resources they have available. This book will help ....
Release Date 2022/12 -
Marketing for Sustainable Development
Author Sihem Dekhili
Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible ....
Release Date 2021/12 -
Marketing in the Digital World
The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively be.... -
Marketing Management For Non-Marketing Managers
Author Heather Fitzpatrick
Although marketing-related expenses are a significant portion of most organizations’ budgets, it is often frustrating for those with budget oversight to get a clear picture of the returns on their marketing investment.This engaging book offers practical ways for no....
Release Date 2017/05 -
Marketing Management: Indian Cases
Author Pearson
"Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles. Show an....
Release Date 2017/01 -
Marketing Metrics, 4th Edition
Author Neil T. Bendle , Paul W. Farris , Phillip E. Pfeifer
Your Definitive, Up-to-Date Guide to Marketing MetricsChoosing Them, Implementing Them, Applying ThemThis award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned exper....
Release Date 2020/09 -
Author Dennis Spillecke , Jesko Perrey , Jonathan Gordon , Tjark Freundt , Thomas Bauer
Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budg....
Release Date 2016/07 -
Marketing Plan Templates for Enhancing Profits
Author Elizabeth Rush Kruger
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic deci....
Release Date 2015/11