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Service Management and Marketing: Managing the Service Profit Logic, 4th Edition
Author Christian Gronroos
Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in t....
Release Date 2016/01 -
Content Marketing Strategies For Dummies
Author Stephanie Diamond
Drive your content marketing campaign toward successBlogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies exp....
Release Date 2016/01 -
Pro Salesforce Analytics Cloud: A Guide to Wave Platform, Builder, and Explorer
Author Helen Sun , William Smith
This book explains Salesforce Analytics Cloud and provides a holistic view of different analytical capabilities and how they fit into the overall information architecture. It features real-world industry use cases and demonstrates how Salesforce’s Analytics Cloud s....
Release Date 2016/01 -
Author Emi Moriuchi
With the introduction of the Internet, consumers are relying heavily on the media for content. The popularity of consumer-generated content (CGC) has captured the consumer (i.e., user) as the producer, which has cause a power shift in the market from the companies ....
Release Date 2016/01 -
Author Paul Barnett
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channel....
Release Date 2016/01 -
Mastering Application Development with Force.com
Author Kevin J. Poorman
Design and develop state-of-the-art applications using Force.com's powerful development platformAbout This BookFlaunt your skillsets by developing complex applications that include demanding concepts such as triggers, Visualforce controllers, batch jobs, and Light....
Release Date 2016/01 -
Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media
Author Avinash Kohirkar , Matthew Ganis
Transform Raw Social Media Data into Real Competitive AdvantageThere’s real competitive advantage buried in today’s deluge of social media data. If you know how to analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier ....
Release Date 2015/12 -
Author Gerald E. Smith
&>will control your brand relationship, there’s only way to win: help them do it. The Opt-Out Effect shows you how.Marketing thought leader Gerald Smith brings together new research data, powerful strategies, and indispensable tools for implementing customer....
Release Date 2015/12 -
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun resource for becoming more professionaland successful: the perfect complement to Jeff Havens’s Professional Excellence video course!DescriptionWe’ve all been students, but nowhere in our....
Release Date 2015/12 -
Emerging Leaders: Develop the Strategies and Techniques You’ll Need to be a Leader
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun, and complete video/workbook guide to succeeding as a new leader: the perfect complement to Jeff Havens’s Emerging Leaders video course!DescriptionYou’ve identified your company’s rising....
Release Date 2015/12 -
Customer Service: How to Attract, Retain, and Interact with High-Quality Customers
Author Jeff Havens
Includes Complete Participant & Instructor Workbooks!OverviewYour fast, fun resource for delivering outstanding customer service: the perfect complement to Jeff Havens’s Customer Service video course!DescriptionIn an era where many companies offer similar produc....
Release Date 2015/12 -
Author Mary Christensen
Want to build a six-figure income business? Only a truly engaged and motivated team can get you there.In Be a Network Marketing Leader, industry superstar Mary Christensen reveals how anyone can cultivate a community that brings out the best in everyone who joins. ....
Release Date 2015/12 -
Influencer Marketing For Dummies
Author Judy Zhou , Edita Gassmann Rodriguez , Jenny Ng , Stefania Pomponi , Cat Lincoln , Kr
The easy way to get 'in' with influencer marketingAre you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an establish....
Release Date 2015/12 -
Author Jim Stone
This popular book presents creative darkroom techniques in a step-by-step format. It includes multiple printing, montage, toning, reticulation, infrared film, high contrast, combination coloring, dye transfer, liquid emulsions, Sabattier, and much more. Darkroom D....
Release Date 2015/12 -
Author Phil Wicklund
Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore’s web content management solutions, and provides step-by-step guidance for configuring Sitecore’s person....
Release Date 2015/12 -
Business Liability and Economic Damages
Author Scott D. Gilbert
Businesses exist to provide goods and services to customers and in so doing they take risks. Among these risks is the chance of losing money in lawsuits filed by customers, employees, and others negatively impacted by the business. Insurance provides some protectio....
Release Date 2015/12 -
Author Editor Allison Anderson , Editor Ben Betts
Good content is everywhere. In our digital world we are content rich, but quality poor. Good content surrounds us, but it begs to be collected, transformed, and shared. And who better to distill and dismantle it for the benefit of learning communities than today....
Release Date 2015/12 -
Success in Selling: Developing a World-Class Sales Ecosystem
Author Reza Sisakhti
Success in Selling: Developing a World-Class Sales Ecosystem presents timely research on key trends reshaping today’s sales profession and introduces the new ATD World-Class Sales Competency Model. An indispensable reference for assembling a world-class sales....
Release Date 2015/12 -
Understanding Consumer Bankruptcy
Author Scott B. Kuperberg
Any company that does business with consumers will find itself in bankruptcy court at some time during the life of the company. If you are the owner or manager of a business, you know the reality and need to understand how a customer's bankruptcy case will impact y....
Release Date 2015/12 -
101 More Mixed Media Techniques
Author Monica Moody , Heather Greenwood , Marsh Scott , Cherril Doty
From printmaking and wabi-sabi painting topaper collage and resists, 101 More Mixed Media Techniques has something for everyartist and is guaranteed to spark new forms of creativity! Show and hide more
Release Date 2015/12 -
Magento 2 Development Cookbook
Author Bart Delvaux
Over 60 recipes that will tailor and customize your experience with Magento 2About This BookSolve common problems encountered while extending your Magento 2 store to fit your business needsDelve into the exciting and enhanced features of Magento 2 such as customizin....
Release Date 2015/12 -
The Hybrid Sales Channel: How to Ignite Growth by Bridging the Gap Between Direct and Indirect Sales
Author Rich Blakeman
Customers are changing the way they buy. Why aren’t you changing the way you sell?Today’s customers have more buying options than ever before. They don’t care if it’s direct or indirect. They don’t mind if it’s not your preferred sales model. And they don’t like it....
Release Date 2015/11 -
Author Michael Miller
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More!My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of wh....
Release Date 2015/11 -
The CMO’s Periodic Table: A Renegade’s Guide to Marketing
Author Drew Neisser
Imagine how much you would learn if you could converse with 64 of the brightest minds in marketing. Now imagine if those conversations were focused on all the essential elements that go into being a top-notch chief marketing officer and organized into seven logical....
Release Date 2015/11 -
Author Philip Hesketh
Learn how to influence others and get your own way more oftenWouldn't it be great if you could get the pay rise you've asked for, win the business you've pitched for or get that job you so desperately want?Well, with this book you can learn how to get inside the....
Release Date 2015/11 -
Author Simon A. Lack
Recognize Wall Street tactics for what they are, and make smarter decisions with your moneyWall Street Potholes shares insights into the money management industry, revealing the shady practices that benefit the salesman far more than the client. Bestselling author ....
Release Date 2015/11 -
Record Label Marketing, 3rd Edition
Author Paul Allen , Tom Hutchison , Amy Macy , Clyde Philip Rolston
Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business....
Release Date 2015/11 -
Author Pip Ballantine , Tee Morris
Maximize the Potential of Your Online Brand!Over the past decade, social media has transformed from a fad into a necessity for writers. But for the inexperienced author, trying to make sense of--much less master--the available platforms can be a frustrating experien....
Release Date 2015/11 -
Author Ralph D. Badinelli
This book invites the reader on a journey of discovery of service systems. From a Service-Dominant-Logic perspective, such systems are the building blocks of all economic activity, and innovation of new service systems holds the promise of a new industrial revoluti....
Release Date 2015/11 -
Marketing Plan Templates for Enhancing Profits
Author Elizabeth Rush Kruger
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic deci....
Release Date 2015/11