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How Customers View Self-service Technologies
Author Joel E. Collier , Sheryl E. Kimes
Consumers are not running away from self-service options — just poorly implemented ones. Managers often underestimate customer’s need for employee interaction during a self-service experience, as well as customer desires for convenience and for transact....
Release Date 2015/10 -
Author Doug Devitre
Screen to Screen Selling is one of the most powerful tools you will ever use.It’s on your desktop, your laptop, your tablet, and your smartphone. It puts face-to-face accessibility at your fingertips, delivers high impact at a low cost, and opens up a whole new wor....
Release Date 2015/10 -
IBM Content Manager OnDemand Guide
Author Hassan A. Shazly
This IBM® Redbooks® publication provides a practical guide to the design, installation, configuration, and maintenance of IBM Content Manager OnDemand Version 9.5.Content Manager OnDemand manages the high-volume storage and retrieval of electronic statements and pr....
Release Date 2015/10 -
Author David Meerman Scott
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of successThis is the fifth edition of the pioneering guide to the future of marketing. The New Rules ....
Release Date 2015/10 -
Author Belinda Ellsworth
Become a direct sales success story with this insider guide to making it bigDirect Selling For Dummies is the perfect resource for anyone involved or interested in direct sales. Written by a 35-year veteran of this booming industry, this useful guide teaches you ev....
Release Date 2015/10 -
Author Butch Bellah
Guide your sales force to its fullest potentialWith a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part o....
Release Date 2015/10 -
Reframe The Marketplace: The Total Market Approach to Reaching the New Majority
Author Jeremy Katz , Jeffrey L. Bowman
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total MarketSometime around 2040, ethnic minorities will become the majority of the US population. Brands and businesse....
Release Date 2015/10 -
Sales Presentations For Dummies
Author Julie M. Hansen
Are your sales presentations stuck in the 20th century?Sales Presentations For Dummies rises to the challenge of guiding you through the process of engaging and persuading busy buyers in a world that's constantly bombarding them with sales pitches. Motivating toda....
Release Date 2015/10 -
Author Peter Kent
Your fully updated guide to search engine optimizationPacked with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic. Using plain-English explanations and ....
Release Date 2015/10 -
Author Mike Weinberg , Jeb Blount
Ditch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in....
Release Date 2015/10 -
Operational Empowerment: Collaborate, Innovate, and Engage to Beat the Competition
Author Shawn Casemore
A game-changing playbook featuring the latest trends in strategy, innovation, employee empowerment and collaborationThis practical guide from an experienced leader in business and operations management will change how you think, how you lead, and how your whole com....
Release Date 2015/10 -
The Complete Editor, 2nd Edition
Author Edward Mullins , James Glen Stovall
Filled with abundant exercises, The Complete Editor provides readers with many resources actively learn about copyediting, headline writing, decision-making, relationships with writers, graphic presentations, photo editing and layout and design. It also conta....
Release Date 2015/10 -
Author Sandra Janoff , Marvin R. Weisbord
Unleash Commitment, Initiative, and InnovationIn their decades of leading groups all over the world, Marvin Weisbord and Sandra Janoff discovered they could get superior results by creating an unconventional approach to leadership. Leaders still need to get eve....
Release Date 2015/10 -
Customer Service in Academic Libraries
Author Stephen Mossop
The term 'customer service' is not new to the academic library community. Academic libraries exist to serve the needs of their community, and hence customer service is essential. However, the term can be applied in a variety of ways, from a thin veneer of politen....
Release Date 2015/10 -
Social Media Rules of Engagement: Why Your Online Narrative is the Best Weapon During a Crisis
Author Nicole Matejic
Avoid becoming a #PRFail with a solid social media strategySocial Media Rules of Engagement guides you in the development of a bullet-proof social media strategy. You can manage any crisis effectively by having a plan before you actually need one—and by understandi....
Release Date 2015/09 -
Search Engine Optimization All-in-One For Dummies, 3rd Edition
Author Bruce Clay
The most comprehensive coverage of search engine optimizationIn Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the enti....
Release Date 2015/09 -
Author Scott Anderson Miller
Don't chase business—bring new customers to you!Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know ab....
Release Date 2015/09 -
Author Joe Pulizzi
The NEW Rulebook for Entrepreneurial SuccessWhat’s the surest way to startup failure? Follow old, outdated rules.In Content Inc., one of today’s most sought-after content-marketing strategists reveals a new model for entrepreneurial success. Simply put, it’s about ....
Release Date 2015/09 -
What Great Service Leaders Know and Do
Author Leonard A. Schlesinger , W. Earl Sasser , James L. Heskett
Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands o....
Release Date 2015/09 -
Author Dominique Levin , Omer Artun
Make personalized marketing a reality with this practical guide to predictive analyticsPredictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized mark....
Release Date 2015/08 -
Behavioral Marketing: Delivering Personalized Experiences At Scale
Author Bill Nussey , Dave Walters
Grow revenue by leveraging behavioral marketing during your next campaignBehavioral Marketing guides you in using relatively new marketing tactics to grow revenue and create process efficiencies. An incredibly valuable text, this book defines the key principles of ....
Release Date 2015/08 -
Producing New and Digital Media
Author Thomas Kenny , James Cohen
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approac....
Release Date 2015/08 -
Author Eric Enge , Jessie Stricchiola , Stephan Spencer
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digi....
Release Date 2015/08 -
Author Kimberly Delvin
Effective customer service training covers more than niceties. Organizational profitability is threatened when staff are unable to manage customer needs. Yet it takes more than soft skills training to turn these situations around. A great customer service trai....
Release Date 2015/08 -
Author Greg Moss
Learn how to use Odoo, a resourceful, open source business application platform designed to transform and modernize your businessAbout This BookConfigure, manage, and customize Odoo to fit the needs of your businessLearn about the new Odoo 8 website builder and e-co....
Release Date 2015/08 -
Creating Online Videos That Engage Viewers
Author Raymond Pirouz , Matthew Thomson , Allison R. Johnson , Dante M. Pirouz
The Holy Grail of modern online marketing is video content that “goes viral,” meaning that it captures an enormous number of views and leads audiences to share, comment or click that they “like” a video. Various experts have ....
Release Date 2015/07 -
Optimization Modeling with Spreadsheets, 3rd Edition
Author Kenneth R. Baker
An accessible introduction to optimization analysis using spreadsheetsUpdated and revised, Optimization Modeling with Spreadsheets, Third Edition emphasizes model building skills in optimization analysis. By emphasizing both spreadsheet modeling and optimization to....
Release Date 2015/07 -
A Companion to New Media Dynamics
Author Axel Bruns , Jean Burgess , John Hartley
A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic changePresents a state-of-the-art collection o....
Release Date 2015/06 -
The New Social Learning, 2nd Edition
Author Tony Bingham , Marcia Conner
“Social learning is a fundamental shift in how people work leveraging how we have always worked, now with new, more humanizing tools, accelerating individual and collective reach, giving us the resources to create the organization, and the world, we want ....
Release Date 2015/06