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Author Lam Thuy Vo
Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories....
Release Date 2019/12 -
Display Advertising: An Hour a Day
Author Corey Koberg , David Booth
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaignThe display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized business....
Release Date 2012/09 -
Author Gary Burnison
Lead is a different kind of book. Rather than being the "last word" on leading others, it is meant to be the "first word"—an invitation to the reader to reflect on what the leadership journey means to each and every individual.At its core, Lead will benefit anyone w....
Release Date 2013/07 -
Author Alison Kramer , Scott Stratten
Easy to digest tips and tools on how not to run a businessExperts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advic....
Release Date 2013/10 -
Optimization Modeling with Spreadsheets, 3rd Edition
Author Kenneth R. Baker
An accessible introduction to optimization analysis using spreadsheetsUpdated and revised, Optimization Modeling with Spreadsheets, Third Edition emphasizes model building skills in optimization analysis. By emphasizing both spreadsheet modeling and optimization to....
Release Date 2015/07 -
Fundraising for Social Change, 7th Edition
Author Kim Klein
The bible of grassroots fundraising, updated with the latest tools and methodsFundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits n....
Release Date 2016/05 -
Author Aron Levin
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertisi....
Release Date 2019/11 -
What Great Service Leaders Know and Do
Author Leonard A. Schlesinger , W. Earl Sasser , James L. Heskett
Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands o....
Release Date 2015/09 -
Marketing Plan Templates for Enhancing Profits
Author Elizabeth Rush Kruger
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic deci....
Release Date 2015/11 -
Microsoft Dynamics AX 2012 R2 Services
Author Kenny Saelen , Klaas Deforche
Using Microsoft Dynamics AX to create and run your own services is made plain sailing with this in-depth tutorial. Covering everything from document services to building customized services and batch processing, it’s the complete guide.In DetailIntegrating Microsoft....
Release Date 2014/03 -
Author Magulan D
Revolutionize the use of simple query strings to make them more efficient using SOQLIn DetailThis practical guide will tell you everything you need to know about SOQL statements. You will learn the optimum way to write complex SOQL statements with this easy-to-under....
Release Date 2014/04 -
Microsoft Dynamics AX 2012 Development Cookbook
Author Mindaugas Pocius
Customizing Dynamics AX to suit the specific needs of an organization is plain sailing when you use this cookbook of modifications. With more than 80 practical recipes it’s the perfect handbook for all Dynamics AX developers.Develop powerful, successful Dynamics AX ....
Release Date 2012/05 -
Salesforce.com Customization Handbook
Author Sagar Pareek , Rakesh Gupta
Customize Salesforce to automate your business requirements In DetailSalesforce.com has contributed in bringing about a social revolution to the Internet era. Salesforce.com provides you with the power of cloud computing, enabling you to quickly build enterprise app....
Release Date 2014/09 -
Author Eden White
Innovative Selling is a unique book for corporate sales professionals and their sales leaders about how to prepare, manage, cope, and succeed at corporate global sales.Recent research has discovered concerning underlying discontent with professional sales people who repre....
Release Date 2020/05 -
Tiger Woman on Wall Street: Winning Business Strategies from Shanghai to New York and Back
Author Junheng Li
"For investors who are feeling tipsy at 'The Red Party,' Tiger Woman on Wall Street is a much-needed sobering up."--Forbes.comJunheng Li was the perfect Chinese tiger daughter, but from childhood on, she dreamed about America and working on Wall Street. Born in Sh....
Release Date 2013/10 -
Shifting from YouTube to Ustream and Beyond
Author Michael Tasner
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.Go beyond YouTube: use Ustream.TV to deepen user interact....
Release Date 2010/07 -
Author Andrew McStay
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity ....
Release Date 2013/06 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
Author Nicholas J. Webb
The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expe....
Release Date 2016/10 -
Author John Chen
Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The....
Release Date 2012/05 -
The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment
Author Christer Holloman
The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media pl....
Release Date 2014/06 -
Author Marc Benioff , Maria Valdivieso de Uster , Homayoun Hatami , Thomas Baumgartner
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.There are no simple solutions to this situation, but in this thoroughly ....
Release Date 2016/05 -
YouTube Channels For Dummies, 2nd Edition
Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel..... -
Introducing SEO: Your quick-start guide to effective SEO practices
Author Anirudh Prabhu , Aravind Shenoy
Use this easy-to-digest brief introduction to leverage search engine optimization (SEO) - an imperative methodology used to improve the visibility of websites using different strategies and techniques.Using a calculative and practical approach, this book teaches yo....
Release Date 2016/07 -
Author Philip Weinmeister
Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more.Practical ....
Release Date 2019/06 -
Author Paul Barnett
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channel....
Release Date 2016/01 -
The Multigenerational Sales Team
Author David Szen , Warren Shiver
A business’s greatest asset is its experience combined with the innovative. According to estimates by the US Department of Labor, Millennials will represent roughly almost 50% of the workforce in less than 10 years. A flood of blogs, articles, and books are already....
Release Date 2017/03 -
Salesforce Reporting and Dashboards
Author Johan Yu
Master the art of building successful reports and dashboards with this comprehensive guideIn DetailSalesforce.com is the leading CRM platform. It offers cloud functionality even at the enterprise level. One of its most powerful features is the ability to build repor....
Release Date 2015/03 -
Microsoft Dynamics 365 Extensions Cookbook
Author Rami Mounla
More than 80 recipes to help you leverage the various extensibility features available for Microsoft Dynamics and solve problems easilyAbout This BookCustomize, configure, and extend the vanilla features of Dynamics 365 to deliver bespoke CRM solutions fit for any ....
Release Date 2017/06 -
Author Byron Hanson , David H. Henard , Michael A. Stanko , Charan K. Bagga , Neil T. Bendl
Too often, great products fail because customers do not recognize the value that they create. Although we now have ample insight into how customers evaluate new products, many companies focus primarily on creating value -- without enough regard to how customers rec....
Release Date 2016/04