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Author Gary Burnison
Lead is a different kind of book. Rather than being the "last word" on leading others, it is meant to be the "first word"—an invitation to the reader to reflect on what the leadership journey means to each and every individual.At its core, Lead will benefit anyone w....
Release Date 2013/07 -
Author Catharine Findiesen Hays , Yoram Wind
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change?Beyond ....
Release Date 2016/02 -
Fundraising for Social Change, 7th Edition
Author Kim Klein
The bible of grassroots fundraising, updated with the latest tools and methodsFundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits n....
Release Date 2016/05 -
Social Media for Musicians: SoundCloud®
Author Simone Hiebner , Gary Hiebner
These days, achieving success in the music business requires not only talent and persistence, but a healthy dose of social media savvy. Getting the word out and attracting fans has always played a crucial role in building a music career, and today, much of that audi....
Release Date 2014/06 -
Promotional Marketing, 2nd Edition
Author Roddy Mullin
In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, ....
Release Date 2018/05 -
Mastering Zoho CRM: Manage your Team, Pipeline, and Clients Effectively
Author Ali Shabdar
Teaches you to use Zoho CRM effectively to benefit your business. This book takes you through a number of real-life scenarios and teaches you how to use Zoho CRM to create solutions for your business, with no technical background needed and with little to no coding....
Release Date 2017/09 -
Marketing Plan Templates for Enhancing Profits
Author Elizabeth Rush Kruger
This workbook coaches business leaders to magnify the profits of a business. They learn a unique scientific system for predicting and achieving results. Their systematic decisions will spark the profits of any business. This system comprises all strategic deci....
Release Date 2015/11 -
Microsoft Dynamics 365 Extensions Cookbook
Author Rami Mounla
More than 80 recipes to help you leverage the various extensibility features available for Microsoft Dynamics and solve problems easilyAbout This BookCustomize, configure, and extend the vanilla features of Dynamics 365 to deliver bespoke CRM solutions fit for any ....
Release Date 2017/06 -
Salesforce.com Customization Handbook
Author Sagar Pareek , Rakesh Gupta
Customize Salesforce to automate your business requirements In DetailSalesforce.com has contributed in bringing about a social revolution to the Internet era. Salesforce.com provides you with the power of cloud computing, enabling you to quickly build enterprise app....
Release Date 2014/09 -
Tiger Woman on Wall Street: Winning Business Strategies from Shanghai to New York and Back
Author Junheng Li
"For investors who are feeling tipsy at 'The Red Party,' Tiger Woman on Wall Street is a much-needed sobering up."--Forbes.comJunheng Li was the perfect Chinese tiger daughter, but from childhood on, she dreamed about America and working on Wall Street. Born in Sh....
Release Date 2013/10 -
Shifting from YouTube to Ustream and Beyond
Author Michael Tasner
This Element is an excerpt from Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First (9780137081097), by Michael Tasner. Available in print and digital formats.Go beyond YouTube: use Ustream.TV to deepen user interact....
Release Date 2010/07 -
Facebook® & Twitter® For Seniors For Dummies®
Author Marsha Collier
A fun and easy social media guide for the over-55 setPeople over 55 were the fastest-growing user group on Facebook in the first half of 2009, and they're flocking to Twitter at a faster rate than their under-20 grandchildren. From basic information about establish....
Release Date 2010/09 -
Working with Microsoft Dynamics™ CRM 4.0, Second Edition
Author Jim Steger , Mike Snyder
Get a practical introduction to Microsoft Dynamics CRM now updated for Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM is a value-packed customer-relationship management (CRM) solution for small- and mid-market businesses. The latest version adds workflow managem....
Release Date 2008/02 -
Author Mike Weinberg , Paul Smith
Despite all the high-tech tools available to salespeople, the most personal method still works best.Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connec....
Release Date 2016/09 -
Author Nicholas J. Webb
The best companies in the world discover what their customers desire—and then deliver it in memorable and deeply human experiences. How well do you know your customers?What Customers Crave examines how the hyper-connected economy is radically changing consumer expe....
Release Date 2016/10 -
Author David B. Thomas , Mike Barlow
Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. ....
Release Date 2011/02 -
Author John Chen
Use technology to increase loyalty and productivity in your employees50 Digital Team-Building Games offers fun, energizing meeting openers, team activities, and group adventures for business teams, using Twitter, GPS, Facebook, smartphones, and other technology. The....
Release Date 2012/05 -
Author Judith Humphrey
Be Prepared to Lead in the Moment: Assess, think, and respond on-the-spotImpromptu shows leaders how to think on their feet and respond eloquently in every situation. Never have there been so many opportunities to inspire and influence in everyday situations -- ele....
Release Date 2017/12 -
Author John Stanton , Guilherme D. Pires
Together with the development of transformative technologies that epitomize globalization, the ongoing movements of people across borders and other socio-economic pressures are creating a fast-changing business environment that is difficult for business to understa....
Release Date 2018/12 -
Author Philip Weinmeister
Use this hands-on guide to build powerful solutions on the Salesforce platform without using a single line of code. This revised and expanded second edition includes Process Builder, Flow Builder, Lightning App Builder, Lightning Bolt Solutions, and more.Practical ....
Release Date 2019/06 -
What Great Service Leaders Know and Do
Author Leonard A. Schlesinger , W. Earl Sasser , James L. Heskett
Entire service businesses have been built around the ideas of Heskett, Sasser, and Schlesinger, pioneers in the world of service. Now they test their ideas against the actual experiences of successful and unsuccessful practitioners, as well as against demands o....
Release Date 2015/09 -
Author Paul Barnett
The book follows the story of the Big Beverage Company, a large multinational company, whose main source of profit is coffee. Their growth has stalled though in the face of increased competition from private label brands, and consumption shifts to different channel....
Release Date 2016/01 -
Author Mathew Sweezey
In a world of limitless media noise, how can businesses break through to customers? Context.We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume conten....
Release Date 2020/03 -
Author Magulan D
Revolutionize the use of simple query strings to make them more efficient using SOQLIn DetailThis practical guide will tell you everything you need to know about SOQL statements. You will learn the optimum way to write complex SOQL statements with this easy-to-under....
Release Date 2014/04 -
Salesforce Reporting and Dashboards
Author Johan Yu
Master the art of building successful reports and dashboards with this comprehensive guideIn DetailSalesforce.com is the leading CRM platform. It offers cloud functionality even at the enterprise level. One of its most powerful features is the ability to build repor....
Release Date 2015/03 -
Author Eden White
Innovative Selling is a unique book for corporate sales professionals and their sales leaders about how to prepare, manage, cope, and succeed at corporate global sales.Recent research has discovered concerning underlying discontent with professional sales people who repre....
Release Date 2020/05 -
Author Byron Hanson , David H. Henard , Michael A. Stanko , Charan K. Bagga , Neil T. Bendl
Too often, great products fail because customers do not recognize the value that they create. Although we now have ample insight into how customers evaluate new products, many companies focus primarily on creating value -- without enough regard to how customers rec....
Release Date 2016/04 -
Author Robert Barocci , Taddy Hall , Steve Rappaport , Joseph Plummer
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The O....
Release Date 2007/04 -
Microsoft Dynamics® CRM 2011 Step by Step
Author Jim Steger Mike Snyder and Brendan Landers
The smart way to learn Microsoft Dynamics CRM 2011—one step at a time! Use the easy-to-follow lessons to master the fundamentals of creating and managing accounts; working directly within familiar tools such as Microsoft Outlook; tracking customer activity and commu....
Release Date 2011/01 -
Author Frank Leistner
Practical guidance on how to successfully introduce enterprise social networks to connect employeesWhile there are a fast growing number of books around social media and enterprise 2.0, the focus is often on the technical tools. Connecting Organizational Silos appro....
Release Date 2012/10