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Listen First!: Turning Social Media Conversations into Business Advantage
Author Stephen D. Rappaport
"This superb book synthesizes the industry's best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage."—Dave Hudson, CEO, NM Incite, a joint vent....
Release Date 2011/04 -
Author Joy R. Butler
A resource for media producers who don’t want to be sued! Clearing rights means keeping your media production free of any material likely to spark legal action. Yet, knowing which materials may permissibly be used is a constant challenge. The Permission ....
Release Date 2007/03 -
The Ultimate LinkedIn Sales Guide
Author Daniel Disney
Become a LinkedIn power user and harness the potential of social selling With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do ....
Release Date 2021/06 -
Author Anthony Iannarino
Accelerate your sales career with this how-to book from an expert in sales In Elite Sales Strategies, expert sales leader Anthony Iannarino offers his philosophy about becoming a commercial success. This guidebook provides unique insights into how to approach every sale by serving your clients from ....
Release Date 2022/04 -
Author Richard Hammond
Richard Hammond is a retailing expert, and Smart Circle is his problem-solving consultancy. Together with select subject-matter experts he tackles a wide range of retail challenges: from ‘big idea’ and format development to customer engagement and retail futurology. He is also the author of Smart Re....
Release Date 2019/08 -
Author Ritchie Mehta
Ritchie Mehta is the Founder and CEO of Learn et al and the School of Marketing, a leading education platform that has over 8 FTSE 100 and 250 clients and partners including; Unilever, Three, TSB, RBS, Direct Line Group, Global and Pearson. A business leader, speaker and consultant who has worked wi....
Release Date 2021/06 -
Managing Customer Service, 5th Edition
Author Institute of Leadership & Institute of Leadership & Management
Super series are a set of workbooks to accompany the flexible learning programme specifically designed and developed by the Institute of Leadership & Management (ILM) to support their Level 3 Certificate in First Line Management. The learning content is also closely a....
Release Date 2013/06 -
Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn & Twitter for Business
Author Linda Coles
Discover how to use social media to give your business an unbeatable competitive edge in no time!Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, Li....
Release Date 2011/10 -
Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Author Liana Evans
ProfitBigfrom Social Media: Strategies and Solutions That Work!Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-ren....
Release Date 2010/06 -
Developer's Digital Media Reference
Author Janette Bradley , Curtis Poole
Designed for media professionals working across a broad range of formats, Developer's Digital Media Reference is an excellent reference guide for those keeping pace with this dynamic industry. As "convergence" between the World Wide Web, multimedia, and telev....
Release Date 2013/04 -
The Courage to Lead through Values
As society rapidly increases in complexity, we are in great need of sustainable leadership in accord with beliefs and values as we experience continuous changes. The Courage to Lead through Values: How Management by Values Supports Transformational Leadership, Culture, and Success is about having th.... -
Author Justin B. Craig
Organize and plan for your family business’s continued, intergenerational successContinuity Model Generation: Integrating Wealth, Strategy, Talent, and Governance Plans delivers a cohesive and comprehensive plan for family business leaders who seek to improve the chances of sustaining success across....
Release Date 2021/11 -
Author Matt Fortnow , QuHarrison Terry
The NFT Handbook is a detailed guide on how to create, sell and buy non-fungible tokens without the need for a technical background. Learn exactly what NFTs are, how they evolved, and why they have value.We’ll delve into the different types and aspects of NFTs and discuss the different NFT marketpla....
Release Date 2021/10 -
It's the Customer, Stupid!: 34 Wake-up Calls to Help You Stay Client-Focused
Author Michael Aun
Ruthlessly focus on what's convenient for customers, not what's convenient for youNinety percent of dissatisfied clients will take their business elsewhere and never tell you why. However, ninety-five percent will become loyal customers again if their needs and pr....
Release Date 2011/02