Isabela Capeto 137
040
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After learning the
trade at the Accademia
di Moda in Florence,
Italy almost 15 years
ago, Isabela Capeto
has become a shining
light in the rmament
of Brazilian fashion
design. Before creating
her own designer label,
Isabela spent some time
in creative environments
of important designers
such as Maria Bonita,
Maria Bonita Extra, and
Lenny, as well as having
worked with prints in
the Bangu factory. In
April 2003, she nally
inaugurated her own
atelier in Rio de Janeiro.
Isabela possesses a
unique method of
creating her collections.
She is inspired by
museums and books,
never by predetermined
trends. Each piece is like
a work of art: handmade,
always embroidered,
dyed, or plissé, with
many attachments of old
lace, sequins, tulle, or
fabric trims. Her object
is always–in her own
words–“to make women
feel beautiful wearing
romantic clothes.”
Isabela Capeto
www.isabelacapeto.com.br
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391 INSPIRATION. Choosing a theme
is the rst thing I like to do. After that, I
always organize a trip to see, learn, and
experience the theme as much as I can. I
also read and learn from books, artists,
pictures, memories of places I have visited,
food I have tasted, and people I have met.
392 W
ORKPLACE. It is located in an
antique house, on a calm street in Rio de
Janeiro surrounded by trees and birds in a
very quiet neighborhood. The decoration
is very colorful, which inspires my
imagination. My office has a big white table
in the center and many drawings, books,
posters, and pictures all around.
393 C
OLORS. I love colorful clothes. I
think colors lift you up and make people
look happy and in a good mood. I work with
a color pale in each collection and I love
when I can make it as colorful as possible.
394 Y
OUR RIGHT ARM? My right arm is
Eduarda Braga, a really good friend and an
amazing professional!
395 B
RAND VA L U E S . My collections
evoke individuality, each piece has a lot
of personality and anyone who dresses in
Isabela Capeto will be well-dressed, with a
unique style.
138 1,000 Ideas by 100 Fashion Designers
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Isabela Capeto 139
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396
M
ISSION. I am inspired by museums and
books, never by predetermined trends.
Each piece is like a work of art: handmade,
always embroidered, dyed or plissé, with
many attachments of old lace, sequins,
tulle, or fabric trims. My main objective
is to make women feel beautiful wearing
romantic clothes.
397 EVOLUTION. De nitely, I feel the
need to improve myself every six months.
I will always be learning and studying.
Forever!
398 S
ALES. I love to hear someone say
that wearing Isabela Capeto made her feel
better, happier, and prettier.
399 G
OOD HABITS. Read, study, be
curious, travel, walk around, meet knew
people, and do social work.
400 P
HILOSOPHY. I create and draw
with passion, for me each piece is artwork.
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401 INSPIRATION. I always work that
way. I do a kind of script, as if I were
creating a story within a strong, feeling-
based fairytale and mood world. Then, I
just start choosing things there–adding
colors, shapes, textures…kind of lling up
the frame.
402 W
ORKPLACE. I live in a loft in
Williamsburg, Brooklyn. I work at home.
Huge windows, lots of daylight, trains
passing by, with the Williamsburg bridge
in front of me. I have one big, white table
with everything on it that I do need,
including two computers–sometimes I’m
so restless, that I can’t wait for a le to
download and I need to use two Macs
working at the same time.
403 M
ATERIALS. I use a few southern
European material manufacturers and my
jerseys come from Finland. The materials
need to have strong character. I never look
at the price. Our collection is so wild-
minded and artsy that I don’t think of the
commercial side at all. All of our dresses
are very wearable. It’s my philosophy to do
“pieces of wearable art.”
404 TRADITIONAL MANUFACTURING VS.
EXPERIMENTATION. I love the combination
of experimentation and tradition. The
dresses need to be wearable, but quirky,
savvy-chic, and edgy-hippy. I always do
just a few so-called showpieces. One odd
thing I do have in my design philosophy:
I never de ne a silhouette. I just choose
the strong mood and theme for the
collection and then I start picking out the
silhouettes and shapes, randomly.
405 I
NDIVIDUALITY VS. GROUP
BELONGING. Both, always. They are really
off-mainstream pieces, but everyone that
wears one and meets someone else wearing
one feels like they are still one-of-a-kind
but also soulmates. I personally feel even
closer to anyone I see on the street wearing
my dresses. It’s a little IVANAhelsinki
tribe, where cool chicks share a rocker-girl
attitude with hippy-twisted, bohemian-
glamour style.
140 1,000 Ideas by 100 Fashion Designers
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Ivana Helsinki 141
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407 STYLE. It retains the feeling of
vagabond chicks and a certain aesthetic
of the rocker type of hippy girl that’s on
the road and living the dream. It’s a bit
romantic, savvy, and bohemian, with
Scandinavian moods and Slavic avor.
Sometimes it gets romantic (antique and
darker), sometimes more Scandinavian
(light and graphic). Those are the worlds
that it keeps mixing and matching always.
408 S
TREET FASH ION VS. FASHION
DESIGNER. I think fashion nowadays has
gone to too much engineering work. It’s too
structured and commercially driven rather
than having come from the streets, from
charismatic, endearing individuals, that live
strongly. Fashion picks up their moods and
sells these free-soul dreams to the ones not
daring enough to live them.
409 A
DVICE. Be truthful to yourself.
Never do anything that you don’t believe in.
410 S
ALES. I’ve decided to outsource
myself from thinking about the money. My
sister and I have decided to work that way.
We only need enough money to keep the
business running with no assistance from
outside investors. That guarantees us the
free playground to do the things we love.
406
C
OMMUNICATION STRATEGY. We don’t
have any strategy. I have to say
that there are so many manmade
structures and rules in the world,
that I always enjoy something that
still has free ow, spontaneous
moves, madness with respect
and reasonability, passion, and
hardwork. That’s our strategy.
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