About the Author

During her twenty-year career, Nilofer Merchant has gone from admin to CEO to board member of a NASDAQ-traded company, gathering nicknames along the way such as “the Jane Bond of Innovation” for her ability to guide Fortune 500 companies through seemingly impossible challenges.  

HP, Nokia, Adobe, Symantec, Yahoo!, and many others have turned to her for guidance as they develop new product strategies, enter new markets, defend against competitors, and optimize revenues.

Her Harvard Business Review articles are among the most commented on and widely disseminated ideas, and her previous book, The New How: Creating Business Solutions Through Collaborative Strategy, was described as a must-read. She lectures on innovation and marketing at Stanford University.

You can read about her current thinking at nilofermerchant.com and follow her on Twitter at @Nilofer.