An Annotated Table of Contents

• Chapter 1: Traditional Strategy Dies

  An obituary for “Traditional Strategy” points out the beliefs we need to recognize as passé, before we can reformulate future strategy, value creation, and work for the twenty-first century.

• Chapter 2: Rules of the Social Era

  An outline of the key principles and ethos of the Social Era and a preview of many examples of business model changes, along with a simple table for a visual overview.

• Chapter 3: Shift Forward

  We’re at an inflection point—where we can see that social components add up to more than tools, products, services, or processes. No, the components add up to a new way of creating value . . . for and in the Social Era. What is this thing called “Social Era,” and how does it differ from the industrial era, the Web or information era, Enterprise 2.0, and social business?

• Chapter 4: Organize

  The first part of the how we create value differently: by how we organize.

• Chapter 5: Deliver

  The second part of the how we create value differently: by how we deliver value.

• Chapter 6: Connect

  The third part of the how we create value differently: by how we sell and market.

• Chapter 7: Capture

  What creating value differently means for the economic and business models of the Social Era; why it matters for competitiveness.

• Chapter 8: Unlocking Talent

  Too often, the idea that “people matter” is in conflict with “create scaled performance.” A clear picture of Social Era leadership that reconciles the two.

• Chapter 9: Social Purpose

  Social purpose drives alignment, reducing the friction between “strategy” and “execution” and invites those outside to participate and care about something together.

• Chapter 10: Openness

  Openness is the frame that helps us understand innovation in the Social Era.

• Chaptre 11: Levers

  Practical exercises to initiate change.

• Acknowledgments
• About the Author