Section III: Conducting Strategic Benefit Auctions for Donors and Dollars
by Kathy Kingston
A Higher Bid: How to Transform Special Event Fundraising with Strategic Auctions
- Title Page
- Copyright
- Dedication
- About the Author
- Foreword
- Introduction
- Section I: Strategic Benefit Auctions: The New Catalyst for Philanthropy
- Chapter 1: The Shift: Event Transaction to Philanthropic Transformation
- Pillar 1: Find Out What Matters Most to Your Supporters
- Pillar 2: Invite Your Supporters In
- Pillar 3: Inspire Your Supporters to Fall in Love with You
- Pillar 4: Give your supporters reasons to stay in love with you forever
- Pillar 5: Invest in What Counts; Ignore the Rest
- Revitalized Leadership Roles for Board Members and Auctioneers
- Philanthropy Model versus Transaction Model of Auction Fundraising
- The Giving Gap
- Conclusion
- Notes
- Chapter 2: Bid High and Prosper: Are Auctions Right for You?
- Critical Factors for First-Time Benefit Auctions and Every Year, Really ...
- Decide What Kind of Auction You Want
- Consider These Questions for a First-Time Auction
- A: The Role of the Professional Benefit Auctioneer
- U: One-of-a-Kind Items Make Your Event Unique
- C: Cultivate Auction Guests
- T: Timing Is Everything
- I: Inspiration for Impact
- O: Outcomes
- N: No Bidder Left Behind: The Fund-a-Need
- S: Sound, Lights, Action!
- Conclusion
- Notes
- Chapter 3: Energize and Empower Your Board and Team
- Chapter 4: Make Your Auctioneer Your Quarterback
- Catapult Your ROI: Increase Your Profit by 20 Percent or More
- All Auctioneers Are Not the Same
- Audience Motivation
- Lead Time
- The Style of Selling: The Chant (That Thing Auctioneers Do)
- Showmanship and Fun
- Advantages of a Professional Fundraising Auctioneer
- Your Magic Formula: Return on Auctioneer (ROA)
- What Do Organizations Want?
- How Nonprofits Benefit: What's in It for You
- Other Services Fundraising Auctioneers Offer
- The Auction Team: Professional Auctioneer Bid Assistants
- How to Retain a Great Auctioneer
- How to Interview an Auctioneer
- Competencies of a Benefit Auctioneer
- Auctioneer Compensation
- Your Mission Ambassador
- The Fundraising Auctioneer—Your New Philanthropic Partner
- Your Auctioneer Can Be Your Coach Too
- Conclusion
- Notes
- Chapter 1: The Shift: Event Transaction to Philanthropic Transformation
- Section II: Designing Strategic Benefit Auctions
- Chapter 5: Attract the Right People First
- Obsess on Strategic Audience Development
- A Philanthropic Approach to Audience Development
- Attract More High Bidders
- Draw on Your Development Professionals Expertise
- Empower Your Community of Champions
- The Super Connectors
- Get Rid of Your Ticket Committee
- Kathy's Top Strategies for Audience Development
- Five Mistakes You'll Want to Avoid
- We Sold Out! Create the Expectation to Give
- Make Your Event a Signature Networking Opportunity
- Conclusion
- Chapter 6: Procure Incredible Auction Items
- It's All about Relationships
- What's Hot? Fulfill Fantasies, Hit Emotions
- What's Not? It's Personal
- How Many Items to Procure?
- Analyze Your Auction Data
- Use Time as a Guide
- Making the Ask
- No Is Not Always No
- Kick-Off Rally
- Connections to Procure Auction Items
- A Few of My Favorite Things
- Consignment items
- The Dream Game
- Conclusion
- Note
- Chapter 7: Make Your Show Flow
- Chapter 8: Communicate Donor Impact
- It's Not the Plane—It's the Destination
- Riveting Remarks Raise More Money
- Getting to the Heart of Your Message
- Extreme Focus on Fundraising
- Kathy's FAB Formula
- Leverage Your Sponsors' Marketing Power
- Sponsors Have Powerful Relationships
- The Gift of Influence
- Public Relations
- Specialty Newsletters and Publications
- Social Media Marketing for Benefit Auctions
- Item Solicitation and Procurement
- Marketing during Your Fundraiser
- Climb the Golden Ramp
- Conclusion
- Notes
- Chapter 9: Measure Impact
- Chapter 10: Leverage New Technology
- Chapter 5: Attract the Right People First
- Section III: Conducting Strategic Benefit Auctions for Donors and Dollars
- Chapter 11: Optimize Silent Auctions for Loud Results
- Too Little Money for Too Much Work?
- Strategically Cultivate Guests during Silent Auctions
- Empower Your Leadership Team Now
- Your Auctioneer Is Your Ambassador Too
- Learn from the Retailers
- Claim the Prime Space
- Amazing Grazing
- How Many Silent Auction Items?
- Generate Crowd Momentum
- Elevate Your items
- Superb Sound
- Silent Auction Quad Pods
- Timing: When to Close Silent Auctions
- Volunteers Are the Key to Success
- What's New in Silent Auctions? Mobile Bidding
- Conclusion
- Notes
- Chapter 12: Maximize the True Worth of Your Live Auction
- Twin Morals of the Story
- Twin Strategies for Ultimate Live Auctions
- Why Live?
- Stop Selling Items—Start Selling Your Cause
- Why Risk It?
- Stand Up Front and Gain a New Perspective
- Combo Auctioneer and Emcee
- A Hidden Benefit of Live Auctions
- Increase Generosity: Prepare Your Guests to Bid
- New Stakeholder Leadership for Higher Bids
- Curate Your Live Auction Items
- The Fun and Profit Factor at Your Live Auction
- “Auction-tainment”: Lights, Camera, Auction!
- Double Double—Dollars and Donors
- When Bigger Is Better—Bid Cards
- The Value of a Live Auctioneer Team
- Engage Donors in New Ways
- Note
- Chapter 13: Ignite Generosity with Fund-a-Need Special Appeals
- Double Your Income in 10 Minutes
- Inspire Generosity and Goodwill
- The Secret Ingredient
- Communicate Emotionally
- Characteristics of a Successful Fund-a-Need
- Showing Donors That Their Gifts Made a Difference
- Why You Need a Professional Benefit Auctioneer
- Preparing Your Fund-a-Need Speaker
- The Run-Through Required
- Visuals during the Fund-a-Need
- A Long-Term Strategy
- Eight Key Points for a Successful Fund-a-Need
- Conclusion
- Notes
- Chapter 14: Add Strategic Income Streams (…and Fun)
- Make Every Minute a Revenue Minute!
- Planned Spontaneity and Profits
- Add More Fun
- Fresh, Fun, and Profitable Income Streams
- Heads-and-Tails
- The Mystery Grab Bag
- Premium Dessert Frenzy
- Auction Chicken
- Party Boards
- Gift Card Frenzy
- Centerpiece Auctions
- Silent Auction Green Line Auction
- Golden Ticket
- Pot of Gold
- Wild Card Auction
- Mini Live Auction
- A Word on Raffles
- Great Fundraiser Warm-Ups
- Notes
- Chapter 11: Optimize Silent Auctions for Loud Results
- Section IV: Leveraging Strategic Benefit Auctions
- Chapter 15: Keep the Money Flowing
- The Party's Over—See Ya Next Year…Maybe…
- Stop Inviting Guests and Start Engaging Donors
- Do You Treat Every Guest as a Donor?
- Your Auction Items Are Sold, but Are Your Guests?
- Cheers! Sonoma Harvest Wine Auction's Stunning $4 Million Success
- Pick Door Number 3: Take Your Organization to the Next Level
- Create the Greatest Impact—A Strategic Donor Cultivation Plan
- Get to the Heart of What Matters
- The Power of a Story
- Notes
- Chapter 15: Keep the Money Flowing
- Acknowledgments
- Resources
- References
- A Final Call: Giving Back and Passing Forward
- Index
- End User License Agreement
Section III
Conducting Strategic Benefit Auctions for Donors and Dollars
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