A Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation

Copyright © Business Expert Press, LLC, 2010.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—electronic, mechanical, photocopy, recording, or any other except for brief quotations, not to exceed 400 words, without the prior permission of the publisher.

First published in 2010 by Business Expert Press, LLC

222 East 46th Street, New York, NY 10017

http://www.businessexpertpress.com

ISBN-13: 978-1-60649-101-0 (paperback)

ISBN-10: 1-60649-101-6 (paperback)

ISBN-13: 978-1-60649-102-7 (e-book)

ISBN-10: 1-60649-102-4 (e-book)

DOI 10.4128/9781606491027

A publication in the Business Expert Press Public Relations collection

Collection ISSN: Forthcoming (print)

Collection ISSN: Forthcoming (electronic)

Cover design by Jonathan Pennell

Interior design by Scribe, Inc.

First edition: May 2010