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Dedication
by Don Stacks
A Practioner's Guide to Public Relations Research, Measurement and Evaluation
A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
List of Titles
Copyright
Dedication
Abstract
Contents
Preface
Part I: Introduction to Public Relations Research, Measurement, and Evaluation
Chapter 1: Introduction to Research and Evaluation in Public Relations
Chapter 2: The Business of Public Relations
Chapter 3: Measuring Public Relations Outcomes
Part II: Qualitative Methods for Effective Public Relations Research, Measurement, and Evaluation
Chapter 4: Secondary Research
Chapter 5: Qualitative Research Methodologies
Chapter 6: Content Analysis
Part III: Quantitative Methods for Effective Public Relations Research, Measurement, and Evaluation
Chapter 7: Survey Methodology
Chapter 8: Statistical Analysis
Chapter 9: Sampling
Part IV: Wrapping Up
Chapter 10: Best Practices in Public Relations Research, Measurement, and Evaluation
Appendix: Dictionary of Public Relations Measurement and Research
Notes
References
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