INDEX
The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device to search for terms of interest. For your reference, the terms that appear in the print index are listed below.
accountability
accountants
accounting
accrual-basis
cash basis
accounts payable
as current liability
setting policy for
accounts receivable
Norm Brodsky on
as current asset
see also receivables
accounts receivable turnover rate
accrual basis accounting
advertising, online
aging invoices report
Apple Computer
Applegate, Jane
The Applegate Group
assets
on Balance Sheet
current
definition of
fixed
Balance Sheet
assets on
Norm Brodsky on importance of
effects of business transactions on, see business transaction[s]
and going concerns
improving your
information on
liabilities on
owner’s equity on
bankruptcy
credit lines from
dealing with
do’s and don’ts when working with
duration of and collateral for loans from
evaluation of businesses by
fees and charges of
myths about dealing with
Basement Waterproofing Systems
Bedazzled, Inc.
Beginning Cash
benchmarks
for employee performance
for marketing performance
from Net Income Statement
Best Small Biz Help.com
bonds
Bonobos Company
the bottom line, see net income
brand equity
breakeven point
and breakeven unit volume calculation
and breakeven unit volume for service businesses
discovering
and fixed expenses, variable expenses, and net revenue vs. units sold
and fixed expenses and variable expenses vs. units sold
and fixed expenses vs. units sold
importance of
and marketing expenses
and net revenue line
profits above and losses below the
reaching the
staying at or above the
breakeven unit volume (breakeven point volume)
calculation of
for service businesses
Brodsky, Elaine
Brodsky, Norm
on Balance Sheet’s importance
on collecting receivables
on discussing payment terms
on handling crises
on mistakes entrepreneurs make
on numbers that drive business
on reasons entrepreneurs run out of money
on reasons for bankruptcies
on small business survival
budget, cash flow
bundling products
business managers, responsibilities of
business transaction(s)
collecting on a receivable as
paying back loans as
paying expenses with cash or on terms as
paying expenses with credit cards as
selling products/services for cash as
selling products/services on payment terms as
taking out loans as
capacity, scaling
capital equipment cost
cash
as current asset
discrepancies between net revenue and
importance of
paying expenses with
selling products/services for
sources of
cash basis accounting
cash-burning traps
cash crunch
cash cycle
cash flow
in evaluating a business
importance of
managingsee also cash inflow management; cash outflow management
measuring
cash flow budget
Cash Flow Statement
Norm Brodsky on importance of
building cash flow budget from
and cash basis vs. accrual basis accounting
and cash-burning traps
cash received on
effects of business transactions on, see business transaction[s]
ending cash on
expenses on
and importance of cash flow
and net revenue vs. cash
Cash In
cash inflow management
due diligence in
invoicing strategy for
relationship building in
by setting payable policy
through invoice design
Cash Out
cash outflow management
asking suppliers for discounts in
controlling subcontractor fees in
managing bank fees and charges in
cash received
on Cash Flow Statement
predicting
“change of scope” document
Chevy Volt
client (customer) base, diversifyingsee also customers
COGS, see cost of goods sold
collections
Norm Brodsky on
financial dashboard effects of
importance of
and invoicing strategy
managing process for
policies for
competitors’ prices
consultants
contribution margin, see gross margin
cost of goods sold (COGS)
definition of
and gross margin
managing
maximum
on Net Income Statement
and selling price
credit cards
interest rates on
paying expenses with
unnecessary fees with
credit extensions
credit lines
with credit cards
uses of
credit lines payable
credit sales
crises, Norm Brodsky on handling of
current asset(s)
accounts receivable as
cash as
financing of
inventory as
current liabilities
current ratio
customers
and net revenue–cash discrepancies
profitable
warning, about price changes
see also client (customer) base, diversifying
debit cards
demand problem (inventory)
depreciation
direct costs, lowering
direct variable cost/expense
discounting policies, net revenue–cash discrepancies and
discounts, asking for
diversification of client (customer) base
due diligence
earnings before taxes (EBT)
formula for
on Net Income Statement
economies of scale
emotional brands
Ending Cash
entrepreneurs
Norm Brodsky on mistakes of
running out of money by
equity investments
in cash flow budget
on Cash Flow Statement
depreciation
interest
marketing
paid with cash or on terms
paid with credit cards
reducing
sunk costs
see also fixed expenses; variable expenses
failure of small businesses
Ferris, Tim
financial dashboard
Balance Sheet on
basic business transactions on
Cash Flow Statement on
finding ratios and percentages from
gauges on
as key to success
Net Income Statement on
when collecting on a receivable
when paying back loans
when paying expenses with cash or on terms
when paying expenses with credit cards
when selling products/services for cash
when selling products/services on payment terms
when taking out loans
fixed assets
fixed expenses
and breakeven point
in cash flow budget
definition of
managing
on Net Income Statement
forecasted demand
Gates, Bill
General Motors
going concern
good will
gross (as qualifier)
gross margin
and bundling products
calculating
definition of
in evaluating a business
formula for
increasing
and low-margin products
managing
methods for finding
on Net Income Statement
raising
and selling price
and volume sales
gross margin percentage
gross profit, see gross margin
Groupon
The Highest Calling (Larry Janesky)
Hill, Vernon
Income Statement, see Net Income Statement
interest
on credit cards
as expense
on loans
interest expense
inventory
as current asset
management of
measuring value of
investors, cash from
investor’s draw
invoices
aged or unpaid
design of
invoicing policy
invoicing process
and net revenue–cash discrepancies
and relationships with invoice-payers
timeliness of
invoicing strategy
It’s a Wonderful Life (film)
Janesky, Larry
Job Creator’s Alliance
Jobs, Steve
key employees
lease agreements
liabilities
on Balance Sheet
current
definition of
long-term
liquidity
loans
cash from
duration of and collateral for
myths about
paying back
taking out
long-term liabilities
low-margin products
Marcus, Bernie
margin, see gross margin
marketing expenses
and breakeven point
focused on high gross margin products/services
return on investment in
markup
Microsoft Corporation
mismanagement
mistakes entrepreneurs make, Norm Brodsky on
mortgages
net income
formula for
on Net Income Statement
Net Income Statement
cost of goods sold on
earnings before taxes on
effects of business transactions on, see business transaction[s]
fixed expenses on
gross margin on
net income on
net revenue on
taxes on
variable expenses on
net margin
net margin percentage
net profit, see net income
net revenue
and breakeven point
building
calculating
definition of
in determining maximum COGS and gross margin
discrepancies between cash and
in evaluating a business
on Net Income Statement
scaling capacity for increasing
and sustainability
tracking
net revenue line, breakeven point and
net worthsee also owner’s equity
notes payable
notes receivable
numbers that drive business, Norm Brodsky on
offshore talent
online advertising
operating costs, tracking
operations, cash from
overdraft protection
overestimation of sales
owner’s draw
owner’s equity
on Balance Sheet
definition of
determining
patterns, identifying
payable policy
payment terms
and asking for discounts
Norm Brodsky on
and net revenue–cash discrepancies
paying expenses on
selling products/services on
PayPal
percentages
P&L, see Net Income Statement
PPE (property, plant, and equipment)
the premium
prices
changing or raising
checking COGS against
formula for
preserving sales while raising
and unit costs
using COGS to determine
warning customers of changes in
pricing
below cost
for service businesses
principal (loans)
product business profitability
diversifying client base for
increasing gross margin for
and marketing expenses
raising prices while preserving sales for
products
bundled
low-margin
profitability
measured by net income
of product businesses, see product business profitability
on quarterly basis
restoring
of service businesses, see service business profitability
Profit and Loss Statement, see Net Income Statement
property, plant, and equipment (PPE)
quick ratio
ratios
real demand
receivables
on balance sheet
Norm Brodsky on collecting
collecting on, see collections
notes as
relationship building
with clients’ employees who handle invoices
with profitable customers
retained earnings
return on investment (in marketing)
revenue, see net revenue
running out of money, Norm Brod- sky on reasons for
salaries payable
salespeople
accountability of
and company payment terms
seasonality
selling products/services
for cash
on payment terms
service business profitability
and breakeven unit volume
changing pricing structure for
and different value of work hours
interior design firm example of
photography studio example of
scaling capacity to grow revenue for
shareholder’s equitysee also owner’s equity
“sleep at night” pointsee also breakeven point
small business failures
small business survival, Norm Brodsky on
social media
staff expenses, reducing
subcontractor fees, controlling
sunk costs
suppliers
asking for discounts from
dealing with
sustainable profits
taxes
on Net Income Statement
percentage of earnings usually paid in
withholding
terms of paymentsee also payment terms
Toyota
underestimation of costs
unit cost
unit price
units sold
and breakeven unit volume
fixed expenses, variable expenses, and net revenue vs.
fixed expenses and variable expenses vs.
fixed expenses vs.
value, of different work hours
variable expenses
and breakeven point
in cash flow budget
definition of
managing
on Net Income Statement
volume sales
websites
withholding taxes
The Wizard of Oz (film)
Wood, Peter
work hours, different values of