Index

Body language, 10

Bretton Woods Agreement, 49

“Cleopatra Scheme,” 15

Commonality, 27–28

Compulsory citizenship test, 28–29

Covid-19 effects

disruption, 47–48

educational institutions, 61–63

trade, 63–65

Counterfeit goods, 67–68

Cultural innovation, 3

Cultural interactions, 25–41

Curative marketing, 54, 61–69

De-subsidization, 59

Disruptive dislocations, 47–49

Educational institutions, Covid-19

effects, 61–63

European Union Intellectual Property Office (EUIPO), 67–68

Expansive imagery, 35

Exporting, 22–23

Free trade zones (FTZ), 67–68

German aircraft debacle, 38

German Air Force, 37–38

German food culture, 25–26

HaiDiLao International Holding Ltd., 30–33

Hot-pot, 30–32

Inspiring sounds and music, 35

Interest of food, 30–32

International data, 49–50

International manager, choices of, 8–9

International marketing, 1–24, 28, 36

China, 4–7

National Export Assistance Policy, 22–24

offsets, 14–16

United States, 1–5

world without, 13–15

Kibo Experiment Module, 2

Language, 9

Late-developing Advantage Theory, 57

Low-tech, 17

Media, 56–57

Medical tourism, 11–13

Messages, 9

Most favored nation (MFN), 8

National Export Assistance Policy, 22–24

Naturalization test, 29

Offsets, 14–16

Olympic advertising, 34–35

Organization for Economic Cooperation and Development (OECD), 67–68

“Papal bull,” 40

Personal space, 10

Product advantage, in advertising, 35

Risk-sharing agreements, 48–49

Services, 50–52

Socialism, 18–20

Spargelzeit, 25–27

Super Bowl advertising, 34–35

Symbolism, 35

Synchronicity, 50

Technological relationships, 43–60

Cuban engagement, 54–55

developments, 44

disruptive dislocations, 47–49

Germany, 45–47

Hungary, 45–47

international data, 49–50

services, 50–52

United States, 45–47

Time, concept of, 9–10

Trade, 63–65

United States Postal Service (USPS), 59

Universal human emotions, 34–34

Universal Postal Union (UPU), 58–59

Winning techniques, 34–34

World Trade Organization (WTO), 4–6, 53, 66

China, 5–7

as reflection of new world, 7–22

as rule taker, 6