About the Authors

JAMES D. WHITE is a transformational leader with more than thirty years of experience as a CEO and operating executive. He has overseen the evolution and growth of some of the world’s most iconic brands in the consumer products, retail, and restaurant industries. As the former Chair, President, and CEO of Jamba Juice, White led the successful turnaround and transformation of the company from a smoothie shop to a leading global healthy- and active-lifestyle brand, and he has held senior executive roles at Safeway Stores, Gillette, Nestlé Purina PetCare, and Coca-Cola.

A passionate champion for diversity and inclusion, White has been recognized with numerous awards, including the American Heart Association’s Corporate Citizen Award and Junior Achievement of Northern California’s Lifetime Achievement Award. The San Francisco Business Times also named him the San Francisco Bay Area’s Most Admired CEO.

White was inducted into the 2021 Alumni Hall of Fame at the University of Missouri. He received an honorary Doctorate of Humane Letters from Fontbonne University and was invited to be the commencement speaker for the class of 2017.

KRISTA WHITE is a writer and consultant in the DEI space, focusing on work at the intersection of race and queerness. She is the founder and CEO of Kiki the App and the cofounder of Culture Design Lab, two DEI-focused startups. An avid traveler and lifelong learner, Krista has studied film at the India Study Abroad Center, writing at the Paris American Academy, user experience design at the General Assembly, and web development at SheCodes. Krista is based in New York City and is a graduate of Columbia University.

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