Contents

Introduction   How I Accidentally Became an App Millionaire

The Happiest People on Earth

The Appreneur Lifestyle

Starting from a Hospital Bed

Game Plan

The Real Question

Chapter 1   The Treasure in Your Hand: Why Mobile Apps Can Make You Rich

A Bigger Opportunity than the Internet!

Ludicrous Speed

Take Advantage of This Phenomenon Now

The Players

Apple–iPhone/iPad/iPod

Google Android

BlackBerry

Setting Up Shop

Future Trends

Build a Gold Mine

Chapter 2   Install This First: The App Millionaire Mindset

Winning Beliefs in the App Business

Create a Golden Mindset

Qualities of a Winning Mindset

Chapter 3   Discover the New World: The App Store

Gathering Intelligence

Read Between the Apps

Two Types of Apps

App Discovery

How Developers Make Money

The Impulse Buy

Hooking the Customer

Traits of Successful Apps

Serious Fun

Chapter 4   Your Golden App-ortunity: How to Create Hit Apps

Don't Fall in Love with Your Idea

Stop Hatin', Start Emulatin'

Learn from Existing Apps

Narrowing Down Your Ideas

Timing Is Everything

Taking Small Steps

Chapter 5   You're the Brains and They're the Brawn: How to Hire Great Programmers

The Importance of Programmers

What to Look for in Programmers

Finding and Selecting Programmers

How to Convey Your Idea

Testing Hired Programmers

How to Manage Programmers

How to Test Your Apps

Chapter 6   Sex App-eal: Marketing Basics to Attract More Buyers

Dressed to Kill

Icons

App Title

Descriptions

Screenshots

Keywords

Categories

The Power of Free Apps

Course Correcting

Chapter 7   Keeping Score: What to Measure to Win the App Game

The Stats that Matter

Tools for Tracking Stats

Using Stats to Your Advantage

Paying Attention to Reviews

Cutting Your Losses

Chapter 8       Ninja Techniques that Will Grow Your Business: Advanced Marketing Tips and Tricks

Hitting a Plateau

Your App Network

Nag Screens

Promo Pages

Push Notifications

Your Developer Network

Updates

Paid Traffic

Chapter 9       Show Me the Money! Monetizing Your Apps

The Three Revenue Models

Banner Advertising

Affiliate Marketing

In-App Purchases

Translating Your Apps

Reinvesting in Your Business

Your BackEnd

Selling Your App Business

Chapter 10       Cruise Control: How to Automate and Monitor Your Business

Be Dispensable

Setting Up Your Team

Remote Management

Outsourcing Your Life

The Seven Pillars of an App Business

Your Daily Routine

Afterword: JUMP!

Resources

Website

Market News and Research

Help Guides and Tutorials

Top Mobile App Development Outsourcing Sites

Developer Platforms

Acknowledgments

About the Author

Index