Index

A

Accountants, 178, 180

Acquisitions, 170

Action games, 41

Administrative work, 178

AdMob, 156, 171

Advertising, 117, 147, 154, 155, 156, 157. See also Banner advertising

AdWhirl, 156, 157, 158, 171

Affiliate marketing, 121, 144, 152, 153, 158–161, 169, 171, 184

Aha moment, 151

Alarm Security, 126, 147, 166

Analytics, 43, 106, 181, 183, 185

Android, 8, 9, 10, 11, 12, 43

Angry Birds, 41, 109, 127

App Annie, 122, 129

App discovery, 42–43, 47–48

App Empire, 55, 170

App Market, 10

App networks, 134–135, 138, 141, 142, 144, 147, 160, 168, 169, 179, 183

App Store

app discovery, 42, 47–48

available content, 5–6

categories, 111–112

Chomp analytics, 43, 106

evolution of, 11

exclusivity, 9

guidelines, 69, 71

in-app purchases, 162, 164

keywords, 109, 111

long-term customers, 50

and market research, 41

as marketplace, 29, 37

opportunities of, 64

paid apps, 119

resources, 36–37

revenue models, 152–153

reviews, 127–128

statistics, 7, 8, 39–40, 44, 111, 119–120, 163

traffic, 160

updates, 146

visibility, 103, 140

App World, 10

AppAnnie, 122

AppFigures, 121, 122, 123, 128, 129

Apple

app distribution, 20

in-app purchases, 162, 163

brand loyalty, 9

Developer's Portal, 121

digital content, 159

guidelines, 69, 71

innovation, 63, 96–97

keywords, 111

ranking algorithm, 43, 66

software distribution, 44

top grossing apps, 39–40

Apple guidelines, 69, 71

App-specific nondisclosure agreements, 82. See also Nondisclosure agreements (NDAs)

AppsRevolution, 170–171

AppZilla, 6, 44

Asymco, 8

Attitude, 27

Australia, 161

Automation, 169, 170, 173, 184

Auto-tuning, 46

B

Backend systems, 161, 169–170, 171

Backfill priority, 157

Banner advertising, 117, 121, 134, 140, 144, 152, 153, 154–165

BarMax, 44

Basecamp, 180

Berkeley, California, 117

BlackBerry, 9, 11, 12

BlackBerry OS, 10

Blogs, 40, 47, 144, 183

Bottlenecks, 177

Brand loyalty, 9

Browsing, 47–48

Bubble Wrap, 143

Budgets, 180

Bui, Quoc, 63

Business brokers, 170

C

C programming language, 87

Canada, 161, 168

Canalys, 8

Cash flow, 170

Categories, 113, 126, 184

Cell phones, 4

Change, 1, 28, 29, 39, 69, 124

China, 168

Chomp, 43, 106

Clicks, 155

Click-through rate (CTR), 138, 140, 155

Cocoa programming language, 87

Code recycling, 183

Conflicts of interest, 82, 84

Consumers, 3–4, 43

Context-aware service, 13

Contingency planning, 94

Conversion, 103, 117, 124, 135, 137, 143

Cost-per-click (CPC), 155

Cost-per-mile (CPM), 155

Covey, Stephen, 27

Craigslist, 83

Cross-platform compatibility, 96–97

Cross-promotion, 135, 139, 142, 153, 184

Cunningham, Keith, 28–29, 177

Customer support, 170

D

Data analysis, 178, 179

Databases, 169

Debugging, 97

Delegation, 176, 184

Demand, 6, 61

Demographics, 62, 66, 70, 109, 111, 125, 143

Deposits, 83

Descriptions, 49, 103, 106–107, 113, 125, 126, 165, 166, 184

Design strategy, 81

Developers

blogs, 40, 144

common mistakes, 53, 60, 113

communication with, 83, 88–89

contingency planning, 94

course correction, 112–114

and cross-promotion, 142

defined, 12

developer accounts, 12

developer networks, 134, 144–145, 185

development lifecycle, 183

development services, 75–76, 183

functionality, 163

and market research, 60

and marketing, 40, 102

outsourcing, 77

performance testing, 95–97

and programmers, 83, 88–89

project management, 93–94

and revenue, 154–155

strategy, 46

sub-contracting, 94–95

tools, 37

Developer's Portal, 121

Device capabilities, 41

Device market-share, 11

Device platforms, 9, 10, 12, 14, 96–97, 156

DGM, 161, 171

Digital content, 159

Discovery, 42–43, 47–48

Dispensability, 176, 177, 186

Distribution, 20

Domain names, 5

Doodle Jump, 44, 52–53, 143

Downloads, 179, 183

Duke, Lynn, 6

E

EBay, 5

E-commerce, 22

Effective cost-per-mile (eCPM), 155

Elance, 85–86, 167

Electronic Arts, 44

E-mail, 12, 29, 46

Emoji, 67, 68, 164

Emoticons, 66–67

Empire Apps, 54

Emulation, 40, 60, 63, 66, 67–68, 88, 125

Engagement, 52, 54

Entertainment apps, 41, 42

Escrow services, 81, 87

Europe, 45, 161

F

Facebook, 46, 62

Feature selection, 89

Field of Dreams, 60

Fill rate, 155, 156

Financial transactions, 163

Fingerprint Security Pro, 55, 107, 110, 111

Fixed-rated projects, 81

Flashlight, 128–129

Flexibility, 28

Flight Control, 47–48

Flurry, 120, 123, 129, 138

Ford, Henry, 73

Fossil Software, 6

France, 168

Free advertising, 147

Free apps

advantages of, 37, 71, 112, 129, 134, 137

and nag screens, 135–136, 138

popularity of, 37, 65

revenue, 39, 46, 152–153, 163

Free traffic, 158

FreeAppADay, 147, 158

Freelancer, 81, 85–86, 87

Freemium apps, 153, 163, 164, 171

FreeTheApps, 63

Fruit Ninja, 53–54

G

Games, 41

Gartner, Inc., 5, 13

Germany, 168

GetJar, 8

Gholson, John, 47

Global economy, 6, 29

Global marketplace, 4

Google, 5, 8, 9, 10, 12, 43, 156

GoToMeeting, 97

Graphic design, 52, 80, 109, 178

Gun simulators, 41

Guru, 85

H

Hill, Napoleon, 57

Hitch, 99

I

iAd, 121, 122, 156, 171

iBooks, 137

Icons, 40, 48–49, 103, 104, 113, 125, 128, 140, 184

Impressions, 155

Impulsivity, 47–49, 50

In-app purchases, 37, 46, 152, 153, 162–165, 171, 184

Industry conferences, 185

Information Age, 6–7

In-house advertising, 157

Innovation, 54, 63, 96–97

Instant messaging, 63

Intellectual property rights, 84, 180

International affiliate links, 170

International traffic, 161, 165, 166, 169

Internet, 4, 5, 6–7, 8, 22

iOS, 8, 9, 12, 14, 43

iPhone, 3, 8, 11, 42, 54, 63, 75, 128, 176, 180, 185

iPod, 62

IQ tests, 41

iTunes, 7, 8, 159, 161

iVip Black, 44

J

Jaffray, Piper, 8

Johansen, Alan, 11

Jordan, Michael, 15

K

Kennedy, John F., 1

Keywords, 109, 111, 113, 125–126, 165, 168, 184

L

Languages, 117, 165, 166, 167. See also Translation

Lawyers, 178, 180

Lee, Bruce, 131

Leveraging, 28–29

Lima Sky, 143

LinkShare, 159–161, 169, 171

Localization, 165, 166, 167

Location-based services, 13

Long-term customers, 50, 112

M

Macbook-Pro, 11

Macworld, 75

Maintenance, 183

Market research and analysis

app industry evaluation, 6, 8

benefits of, 40–41, 60

course correction, 112–113

importance of, 61, 181–182

and outsourcing, 77

Marketing. See also Affiliate marketing

advanced marketing strategies, 133, 143–144

and app networks, 134–135, 138, 141, 142, 144, 147

backend systems, 169–170

banners (see Banner advertising)

calls to action, 140

changes in, 69, 124

click-through rate, 138, 140

common mistakes, 113–114

conversion rate, 135, 137, 143

costs, 21, 70–71

cross-promotion, 135, 139, 142

demographics, 143

and developers, 40, 102

emulation, 66

evaluation, 30, 112–114

foreign languages, 117, 165, 166, 167

free apps, 112, 136–137

graphics design, 80

improvement, 22

management, 178, 179

and monetization, 183–184

More buttons, 140, 141

nag screens, 135–139, 141, 147

promo pages, 139–143, 147

push notifications, 143–144, 147

strategy, 112, 126

and teambuilding, 178

techniques, 102

traffic, 135, 143

tweaks, 114, 126

during updates, 145–147

updates, 134, 147

visibility, 103, 140

Market-share, 11

MDaily, 123

Meetup.com, 144

Microsoft, 10

Milestones, 81, 83, 87, 94, 95

Millennial Media, 156, 171

Mindset, 22–30, 31, 181, 182

Mobile commerce, 13

Mobile e-mail, 13

Mobile instant messaging, 13

Mobile internet, 5

Mobile payment, 13

Mobile search, 13

Mobile technology, 4–5, 8, 170

Mobile video, 13

Monetization, 46, 152, 153, 158, 163, 165, 181, 183–184

Monster.com, 83

Moon, Michael, 63

More buttons, 117, 140, 141, 142

MP3 players, 62

Mubarak, Hosni, 4

Mureta, Chad

10/30 rule, 50–51

90/10 Principle, 27

Aha moment, 151

daily routine, 185–186

golden mindset, 22–23

on outsourcing life, 180–181

on partnerships, 179

sells Empire Apps, 171

Myers-Briggs Type Indicator (MBTI), 178

N

Nag screens

and backend systems, 169–170

changing, 176, 179

and cross-promotion, 153

evaluation, 184

explained, 135–139

and paid apps, 157

and promo pages, 141

revenue, 134

traffic, 160

Networking, 30

Networks

advertising networks, 154, 155, 156, 157

app networks, 134–135, 138, 141, 142, 144, 147

developer networks, 134, 144–145, 185

professional networking, 181, 185

New Zealand, 161

90/10 Principle, 27

Nondisclosure agreements (NDAs), 78, 82, 84, 85, 87, 180

O

Objective C programming language, 87

ODesk.com, 81, 85–86, 87, 167

148Apps.biz, 7

Open rates, 143

Optimization, 176

Outfit7, 64–65, 143

Outsourcing, 19, 28–29, 85–88, 171, 176, 180–181

Overhead, 11

P

Paid apps, 37, 39, 46, 138, 152, 153, 168

Paid traffic, 134, 147

Pareto rule, 23

Partnerships, 179

Performance testing, 95–97

Personality testing, 178

Phone Security app, 137

Planning, 28

Platforms, 9–11, 12, 14, 96–97, 156

Pocket Dream Girl, 60–61

Position App, 122, 124

Positive thinking, 18–19, 26

Prank apps, 41

Premium apps, 152–153, 168, 171

Pricing models, 40, 44, 66

Product development cycle, 60

Productivity apps, 41

Professional networking, 181, 185

Programmers

affiliate links, 161

code recycling, 183

communication with, 78–80, 88–89, 178

conflicts of interest, 82, 84

contingency planning, 94

cross-platform compatibility, 156

finding and selecting, 77–85, 177–178

importance of, 76–77, 178

managing, 93–95, 177

performance testing, 95–97

pricing models, 81–82

sub-contracting, 94–95

teambuilding, 80–81, 177

testing, 90, 93

Programming languages, 87

Project management, 93–94, 178–179

Promo pages

and backend systems, 169–170

changing, 179

and click-through rate, 140

common difficulties, 141

and cross-promotion, 134, 139, 142, 147

integration, 158

traffic, 153, 160

Proust, Marcel, 33

Psychology, 181, 182

Purchase notifications, 162

Push notifications, 134, 143–144, 147

Puzzles, 41

Q

Quality, 103

R

Rankings

algorithms, 66

and app discovery, 42–43, 49, 137–138

categorization, 111

evaluation, 183

evaluation of, 183

importance of, 118, 119–120

statistics, 122, 124, 179

visibility, 44

Record keeping, 170

Reinvestment, 168–169, 171, 183

Remote management, 180

Replay value, 41, 46, 53–54, 55, 120, 125, 133, 168–169

Resource management, 30

Responsiveness, 79

Return on investment, 161

Revenue

advertising, 156, 184

affiliate marketing, 161

annual, 171

in-app purchases, 164

and developers, 154–155

international, 167

and localization, 166

and marketing, 122, 136, 154–155

maximization, 134, 153, 184

models, 46, 152–153, 163

reinvestment, 183

sales tracking services, 159

statistics, 118, 120–121

Reviews, 51, 122, 127–128, 183

RIM, 9, 10

Robbins, Anthony, 19, 22, 116

Rosten, Leo, 172

Royalty agreements, 82

S

Sales and acquisitions, 152, 170–171

Sales tracking services, 159, 179, 183

Scalability, 170, 177, 178

Screen capture, 108, 109

Screenshots, 40, 49, 50, 103, 107–109, 113, 125, 165

Search analytics, 43

Searching, 47–48

Seven Habits of Highly Effective People (Covey), 27

Skype, 3, 83, 87, 88, 97, 180

Smack Talk, 63–64

Smartphones, 8–9, 12, 63, 154, 159

Social networking, 13

Software distribution, 44

Songify, 46

Sound effects, 52

Spaceballs, 6

Startup costs, 19

Statistics, 118–121, 123–127, 176, 178

Sub-contracting, 94–95

Submission, 158

Synergy, 30

Systems, 161, 171, 181, 184–185

T

Talking Friends, 41, 63, 64, 143

Tap Pet Hotel, 41

Teams, 177–180, 181, 184–185

Technical assistants, 178, 179

10/30 rule, 50–51

TestFlight, 97

Testing apps, 179

Text banners, 109, 125

Text messaging, 12

Thoreau, Henry David, 173

Tic Tac Toe, 128

Time difference, 83

Titles, 103, 104–106, 113, 125, 140, 165

Top Girl, 41

Top grossing apps, 38, 39–40, 41, 65, 105, 163

TradeDoubler, 161, 171

Traffic

advertising, 157

direction, 129, 133, 138, 153, 160

free traffic, 158

growth, 166, 168–169, 179, 183

international traffic, 161, 165, 166, 169

monetization, 165, 184

patterns, 135

and promo pages, 141

and revenue, 121

statistics, 118–119

Translation, 152, 153, 165–168, 169, 171

Trends, 7–8, 12–13, 36, 37, 40, 41, 118, 124, 182, 183

Turn-key operations, 170

Tweaks, 114, 126, 179, 181, 183, 185

Twitter, 46

Types, 41

U

United Kingdom, 168

Unlimited Power (Robbins), 19

Updates, 134, 145–147, 168

User activity, 117, 118, 119, 179

User data, 169

Utility apps, 41, 42

V

Value, 50, 52, 109, 179

Video chat, 63

Viral, 46, 52, 55, 69

Visibility, 103, 111, 118–120, 126, 140

Voicemail, 12

W

Wall Street Journal, 8

Windows Phone, 10

Womack, Marshall, 6

Workshops, 185