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by Julienne W. Shields, J. Mark Munoz
Arts and Entrepreneurship
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Title Page
Copyright
Contents
Introduction
Part I Understanding Arts Entrepreneurship
Chapter 1 The Value(s) of Arts Business
Chapter 2 We Are Not a Commercial Firm
Chapter 3 Creating Value in the Performing Arts Industries: A Process for Arts Entrepreneurs
Part II Arts Culture, Values and Internationalization
Chapter 4 Cultural Embeddedness in the Arts
Chapter 5 Art Entrepreneurship and Internationalization at Home: Internationalization Strategies of Theaters from a Central European Country
Part III Pathways to Growth and Success
Chapter 6 Exploring the Emergence of Contemporary Art Galleries in Istanbul: The Effectuation Perspective
Chapter 7 ARTrepreneurship: Shifting to a Business Mindset in a Creative World
Chapter 8 Development of Performance-Based Class Projects in the Arts
Chapter 9 Strategic Entrepreneurship in Self-Employment in the Arts
Chapter 10 Strategic Thinking in Arts Entrepreneurship
Conclusion
About the Contributors
Index
Backcover
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Arts and Entrepreneurship
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J. Mark Munoz and Julienne W. Shields
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