Index

AEZ. See Art Economic Zones

Art(s)

challenge of commercialism, 17–20

conventional definition of, 3

cultural embeddedness and, 49–51

culture and, 47–49

culture free, 52–54

institutional context of, 5–6

Art communities, 141

Art Economic Zones (AEZ), 141

Art galleries

core functions of, 74

effectual reasoning, 78–80

Istanbul, 77–78

research and findings, 80–82

Artist(s)

being sellout, 20–21

entrepreneurial behavior of, 112

entrepreneurship and, 4–5

paradox of, 16–17

as self-employed entrepreneur, 111

as students, 20

Artist entrepreneurs

business structure, 37–39

clarifying artistic philosophy, 28–30

customer profile development, 34–36

goal settings, 36–37

idea generation, 30–33

implementing proposed process, 41

postmortem, 39–40

premortem, 39–40

strategic action plan, 138–140

strategies for execution, 36–37

visioning, 33–34

ARTrepreneur Roundtables, 88

ARTrepreneurship, 85

ARTrepreneur Workshop Series (AWS), 86, 91–93

Arts entrepreneurship

context of, 125–126

extant definitions, 125

learning points, 104

overview of, 124

strategic assessment guide, 136–137

strategies in, 135–136

Audience development, 61

Available means principle, 80

AWS. See ARTrepreneur Workshop Series

Behavior of artist, 111–112

Branding and marketing, 92

British Council, 48

Budgeting, 93

Business structure, 37–39

Channels, 38

Cinema, Iranian, 6–11

Client base development, 98–99

Commercialism, 17–20

Commercial-uncommercial firm, 21–22

Contemporary art

chronology of, 74–77

description of, 73

growth rate of, 73–74

research and findings, 80–82

in Turkey, 74–77

Copyrights and Contracts, 92–93

Cost structures, 38

Course content relationship, 99–100

Cross-cultural researchers, 52

Cultural embeddedness

arts and, 49–51

domains, 51–52

managing challenges of, 54–55

Cultural exception, 62

Culture and creative industries (CCI)

internationalization, 60–63

small and medium-sized enterprises, 59–60

Culture free arts, 52–54

Customer profile development, 34–36

Customer relationships, 38

Customer segments, 38

Diverse revenue streams, 92

Downside risk principle, 80–81

Entrepreneur

artist and, 16–17

artist entrepreneurs and, 28

Entrepreneurial behavior of artists, 112

Entrepreneurial learning, 112

Entrepreneurial self-employed artist, 110

Entrepreneurship

artist and, 4–5, 16–17

classical definitions of, 5

Fado, cultural journey, 51

Forming partnerships principle, 81

Goethe Institute, 48

Insidership, 61

Institutional context of arts, 5–6

Internationalization at home (IaH) strategy

description of, 60

Glej Theatre, case study, 66–68

IGLU—Improvisational Theatre of Ljubljana, case study, 64–66

International projects

client base development, 98–99

course content relationship, 99–100

internationalization, 100

learning from successes, 100–105

recommendations for, 105–107

International research learning points, 102–103

Iranian cinema, 6–11

Istanbul, contemporary art galleries, 77–78

Key activities, 38

Key partners, 38

Key resources, 38

Learning points

arts and entrepreneurship, 104

International research, 102–103

management, 103

operational, 101–102

solution, 105

Leveraging contingencies principle, 81

Limited Liability Company (LLC), 37

LLC. See Limited Liability Company

Management learning points, 103

Mentors, 141

Negotiation, 92

Operational learning points, 101–102

Opportunity recognition, 31

Optimal scenario, 114

Personal development, 141

Personality, 111

Postmortem, 39–40

Premortem, 39–40

Professional memberships, 140–141

Revenue streams, 38

Self-employed entrepreneur, 111

SEM. See Single European Market

Single European Market (SEM), 60

Social networks, 141

2016 Society for Arts Entrepreneurship Education, 36

Solution learning points, 105

Strategic action plan, 138–140

Strategic thinking

arts entrepreneur, 128–133

future of, 132–133

modes of thinking, 130–132

perspectives on, 128

traditional process, 126–127

Strategic thinking bridge, 128–130

Suboptimal scenario, 115

Teaching through community, 88–91

Turkey, contemporary art, 74–77

Uncommercial firm, 21–22

University partnerships, 88–91

Value proposition, 38

Visioning, 33–34