Contents

Foreword

Introduction

Acknowledgments

Section I      Dealing With Current Crises

Chapter 1     Securing America’s International Business Future (with P. Dickson)

Chapter 2     The Cost of Terrorism Keeps on Rising

Chapter 3     The U.S. Senate Report on Torture

Chapter 4     Anti-Corruption War

Chapter 5     The Volkswagen Crisis

Chapter 6     Of Crimea and Punishment

Chapter 7     Terrorism and International Business

Chapter 8     Hungary’s Unacknowledged Leadership

Section II     International Innovations

Chapter 9     International Marketing After Macro Disruption

Chapter 10   In Need of Honorable Merchants

Chapter 11   Shame Factor Can Curb Bad Behavior in Firms and Individuals

Chapter 12   Thoughts on the World Economic Forum

Chapter 13   Achieving “Glocal” Success

Chapter 14   Innovation in Developing Economies

Chapter 15   How Companies Can Befriend a Trend

Chapter 16   Eagles Fly But Don’t Always Soar

Section III    International Marketing and Freedom

Chapter 17   Why International Marketing strengthens Freedom

Chapter 18   The Cost and Obstacles for Freedom

Chapter 19   Parallel Parking and National Security

Chapter 20   Too Much Information for Germans and Americans

Chapter 21   Trust: A Tool to Defeat Corruption

Chapter 22   Guilt or Competition: Wining the Cyber-Espionage War

Chapter 23   The European Prayer of Saint Augustine

Section IV    Our Daily Lives with a Global Perspective

Chapter 24   International Health Care of the Future: The Evolution of the Doctor

Chapter 25   Super Bowl Versus Olympics: Discerning the Marketing Differences

Chapter 26   Is It Just Me?

Chapter 27   Royal Wedding

Chapter 28   What We Should Be Teaching Kids That Is Not Found in Heavy Books

Chapter 29   Assault at the Cathedral

Chapter 30   Why the Trans-Atlantic Trade and Investment Partnership Is More Important Than TPP

Chapter 31   The World Trade Organization (WTO): Challenges and Solution

Chapter 32   Does the WTO Contribute to World Trade?

Chapter 33   A Moral Dilemma: Understand the Challenges of Sourcing from the International Market

Index

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