Absolute cost advantage 37–46
Advertising 37, 50–55, 71, 76, 81
Barriers to entry
definitions 7–14
determinants 15–59
Barriers to exit 59–63
Differentiation 46–55
Dominant firm 63–68
Empirical models & entry 68–82
Fixed costs 31–81
Incumbency 12–14
Information
asymmetric 41–47
Index of barriers to entry 68–69
Learning by doing 43–44
Limit pricing
dynamic 63–68
Minimum efficient plant (MEP) 17–24
Multiproduct 61
Network economies 44
Oligopoly and entry 33
Opportunity cost 39–40
Pre-emption 67
Profit and entry 71–77
Product differentiation 47–55
Scale economies 17–25
Signalling 16
Sunk costs 26–37, 47, 60, 62, 83
Switching costs 47–49
Takeovers 13–14
War of attrition 60
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