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by Richard Anthony D'Aveni
Beating the Commodity Trap: How to Maximize Your Competitive Position and Increase Your Pricing Power
Title Page
Copyright Page
Dedication
Table of Contents
PREFACE
ONE - The Three Commodity Traps
HARLEY-DAVIDSON: COMMODITIZATION OF A CLASSIC
WHY DIFFERENTIATION IS NOT ENOUGH
THE THREE COMMODITY TRAPS
THE RIGHT STRATEGY TO FIT THE TRAP
TWO - The Deterioration Trap
TELLTALE SIGNS
FASHIONING BRIDGES
MORE TO COME
STRATEGIES FOR RESPONDING TO DETERIORATION
FIGHT OR FLIGHT? YOU CHOOSE
THREE - The Proliferation Trap
SEARSUCKERS
PROLIFERATING HOTELS
STRATEGIES FOR RESPONDING TO PROLIFERATION
FOUR - The Escalation Trap
BITTER SWEET: ESCALATION SOURS THE ARTIFICIAL SWEETENER MARKET
PRIMO BATTLES THE ESCALATION TRAP
COMMODITY DELL . . . OR COMMODITY HELL?
STRATEGIES FOR RESPONDING TO ESCALATION
CHOOSING A MOMENTUM STRATEGY
MANAGE PERPETUAL MOTION
FIVE - The Diamond in the Rough
FOOD FOR THOUGHT
SOMETHING FISHY
TO AFFINITY AND BEYOND
SEIZE THE OPPORTUNITY: SET PRODUCT R&D PRIORITIES
SKATE TO WHERE THE PUCK WILL BE
THE PUCK STOPS HERE
APPENDIX - Tips for Doing Price-Benefit Analysis
NOTES
ACKNOWLEDGMENTS
INDEX
ABOUT THE AUTHOR
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Beating the Commodity Trap
How to Maximize Your Competitive Position and Increase Your Pricing Power
Richard D'Aveni |
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