More Praise for
Beyond Learning Objectives

“Anyone who has a stake in the success of a project or program—and that is just about everyone in business—needs to read Beyond Learning Objectives. Jack and Patti Phillips have written a comprehensive, practical, step-by-step approach to developing measurable objectives. How I wish I had read this guidebook years ago!”

Patricia M. Crull, PhD
Vice President and CLO
Time Warner Cable

“Filled with insights, exercises, and case studies, Beyond Learning Objectives clearly demonstrates why every project or program must begin with the right objectives to be successful. This is exactly the information every CEO needs before committing and investing resources.”

Jon Gornstein
President, Persona Global, Inc.

“Identifying the business objectives supported by learning has not traditionally been a strength of trainers. This book, however, clearly outlines the process of developing business objectives for training in a way that is simple and easy to understand and makes it possible to evaluate a program’s success in a credible manner.”

M. Theresa
Breining President, Concepts Worldwide, Inc.
Strategic Meeting Management

“In today’s competitive global environment, clearly connecting program and project objectives to business results has never been more important. This book will show you exactly how to make this connection and will provide needed support for your bid to participate in strategic decisions at the highest level.”

D. Brian Roulstone
CEO, Quality Resources

“If you want to show your project’s value to the organization with a focus on results, follow the guidelines for developing six different levels of measurable objectives as set out in this book. A great resource to be referred to often as new programs are developed, this book is easy to read, clearly explains the various levels, links the levels forming the chain of impact, and provides numerous tips and exercises throughout.”

Madonna Pendley
Senior Director of Finance, RSM McGladrey

“This latest contribution from Jack and Patricia Phillips gives professionals the knowledge and skill to define objectives at multiple levels of evaluation that are clear, complete, specific—and communicate a strong message to stakeholders. It’s an excellent practical resource for professionals wanting to maximize the impact of their programs.”

John Sherlock
Associate Professor and Director MS Degree in
Human Resources
Western Carolina University