APPENDIX C
Beyond Learning Objectives:
Develop Measurable Objectives That Link to the Bottom Line
An Interactive Workshop from the ROI Institute
Description
One of the best ways to transform your present approach to developing more powerful, specific, and results-based objectives is to participate in a one-day workshop offered by the ROI Institute. This workshop, conducted by the authors of this book or other senior members of the ROI Institute, will focus on the hands-on application with practice sessions to learn how to develop all levels of objectives. The specific topics covered are
- the importance of objectives—how they make a difference
- the origin of objectives—who, what, when, where, and how
- developing input objectives
- developing reaction objectives
- developing learning objectives
- developing application objectives
- developing impact objectives
- developing ROI objectives
- making it work routinely—getting into the habit
- next steps.
Workshop Objectives
After being involved in the workshop, participations should
- perceive the workshop as valuable to their current work
- view the workshop as important to their projects
- see the material as practical in use.
After completing the workshop, participants should be able to
- describe the importance of objectives to various stakeholder groups, including clients
- uncover the precise objectives from those individuals who understand the project most
- construct objectives at each of the levels given a detailed description and documentation of the project.
After completing the workshop and returning to the workplace, participants should
- develop input, reaction, learning, and application objectives for at least 70 percent of new projects and programs
- develop impact objectives for at least 30 percent of new projects and programs
- develop ROI objectives for at least 10 percent of new projects and programs
- use the objectives to drive results from the project.
After completing the workshop and at the end of six months
- programs and projects will achieve increased results
- participants will be motivated to drive results
- the relationships with various stakeholders will improve.
The materials for the workshop includes a 50-page workbook containing tips, techniques, exercises, case studies, and practice opportunities; a copy of this book Beyond Learning Objectives: Develop Measurable Objectives That Link to the Bottom Line, and an additional case study.