To Introduce Us to Companies and Brands

If there is one thing that can help us improve companies and make them more efficient and effective, it is the knowledge that others have gone out of their way to share with us. The following list is not exhaustive, but it is packed with vivid experiences and brilliant intellects. People who have learned and people who have taken risks. Theorists and practitioners who have helped us understand and make better decisions.

Aaker, David: Managing Brand Equity

Agell, Pere; Segarra, José Antonio: Escuchando la voz del mercado (Listening to the Voice of the Market)

Ahmed, Ajaz; Olander, Stefan: Velocity: The Seven New Laws for a World Gone Digital

Brandt, Richard L.: One Click: Jeff Bezos and the Rise of Amazon.com

Carlson, Richard: Don’t Sweat the Small Stuff

Chías, Josep: El mercado son personas (People Are the Market)

Christensen, John; Lundin, Stephen; Paul, Harry: Fish! A Remarkable Way to Boost Morale and Improve Results

Collins, Jim: Good to Great and Built to Last

Cubeiro, Juan Carlos: La sensación de fluidez (The Sensation of Fluidity)

Damiano, Silvia: Engage Me: Inspirational Insights for Leaders Who Want to Engage

Day, George S.: Market Driven Strategy

De Bono, Edward: Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas and Lateral Thinking for Management

Franzen, Giep; Bouwman, Margot: The Mental World of Brands

Ghemawat, Pankaj: World 3.0: Global Prosperity and How to Achieve It

Gladwell, Malcolm: The Tipping Point

Godin, Seth: Tribes: We Need You to Lead Us

Goleman, Daniel: Emotional Intelligence

Hamel, Gary: What Matters Now and The Future of Management

Handley, Ann; Chapman, C.C.: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Hatch, Mary Jo; Schultz, Majken: Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding

Heath & Heath: Made to Stick

Holt, Douglas; Cameron, Douglas: Cultural Strategy

Horrell, Ed: The Kindness Revolution

Isaacson, Walter: Steve Jobs

Joachimsthaler, Erich: Hidden in Plain Sight

Kim, Chan; Mauborgne, Reneé: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Lehrer, Jonah: Imagine: How Creativity Works

Levitt, Steven D.; Dubner, Stephen J.: Freakonomics

Lindstrom, Martin: Buyology

Maister, David: Practice What You Preach

Moon, Youngme: Different

Morgan, Adam: Eating the Big Fish

Núñez, Antonio: Será mejor que lo cuentes (You’d Better Tell the Whole Story)

Osterwalder & Pigneur: Business Model Generation

Peppers, Don; Rogers, Martha: The One to One Future

Renvoise, Patrick; Morin, Christophe: Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain

Roberts, Kevin: Lovemarks

Schwartz, Barry: The Paradox of Choice

Seelig, Tina: inGenius: A Crash Course On Creativity

Semler, Ricardo: Maverick

Sharma, Robin S.: Leadership Wisdom From The Monk Who Sold His Ferrari: The 8 Rituals of Visionary Leaders

Thomassen, Lars; Lincoln, Keith: Private Label

Thomassen, Lars; Lincoln, Keith; Aconis, Anthony: Retailization