advertising, 2nd
agencies, 2nd, 3rd
and alternative marketing
and brand entertainment
creating brilliant propositions
customer relations marketing
and digital marketing
essential art of
how it works
marketing plans, 2nd, 3rd
mobile marketing
small businesses
storytelling
television commercials, 2nd, 3rd
Affinity Petcare
AGB
agencies
advertising, 2nd, 3rd, 4th
marketing
Agent Provocateur
Amazon, 2nd, 3rd
Apple, 2nd, 3rd, 4th, 5th, 6th
design, 2nd, 3rd
iPad
apps
youthful developers of
B2B (business to business), 2nd, 3rd
customer relations marketing
and PR
selling
sponsorship
Baker, Emily
banks
and customer relations marketing
Barclays Cycle Hire
Bartle BogleHegarty
Beattie, Trevor
Bell, Lord Tim
Bell, Rachel
Ben & Jerry’s, 2nd, 3rd, 4th
Bento
Berlitz
Bernbach, Bill
Betty Crocker cake-mix
big businesses
marketing plans, 2nd
Blampied, Clare
Blankenship, George
Blendtec
blogs, 2nd, 3rd
BMW, 2nd
BMW Films
Bolland, Mark
books on marketing, 2nd, 3rd
Bose
the brain
and experiential marketing
and marketing plans
brand partnerships
brand surgeries
branded entertainment, 2nd
brands
characteristics of
creating
decade of
and experiential marketing
ingredients
logos, 2nd, 3rd, 4th
and people
people as
personality
power of
PR and brand reputation
repositioning
rules of brilliant branding
small brands, 2nd, 3rd
and social media
stories of
Ten Branding Commandments
top global brands
breakfasts, group working
briefs
marketing plans, 2nd, 3rd
product design
Brown, Richard
budgets see money management
Buffett, Warren
Bullmore, Jeremy
business to business see B2B (business to business)
buzz marketing, 2nd, 3rd
creating buzz
creating excitement
customer power
marketing plans, 2nd
strategic
call centres, 2nd
Calvin Klein
Cameron, David
campaign management
Carlsberg, 2nd
Castlemaine XXXX
Castrol
champions
change
the changing world, 2nd
changing your mindset
and experiential marketing
in selling
working with
Chapman, Nick
charities
and market research
Petit Miracle
sponsoring
Charles Tyrwhitt
China
Co-operative movement
Cobley, Dan
Coca-Cola, 2nd, 3rd
Cognosis
complaints
consumers see customers/consumers
conversations, never-ending
Coolidge, Calvin
corporate social responsibility
creativity, 2nd, 3rd
in advertising, 2nd
characteristics of
and consumers
creative abundance
creative identity
creative teams
and direct marketing
examples of
fast-forward creativity
and laughter
and marketing plans, 2nd
marketing on a shoestring
mobilising crisis-creativity
power of
CRM, 2nd
cultural festivals
customers/consumers, 2nd, 3rd, 4th
being faithful to
and buzz marketing
and creativity
and digital marketing
giving presents to
listening to
loving
and market research, 2nd, 3rd
and marketing plans
relations marketing, 2nd, 3rd
and B2B service
British banks
the customer’s viewpoint
first impressions, 2nd
improving
people as brands
rewarding customer loyalty
segments
shift in control to
small businesses, 2nd, 3rd
and social media
Ten Customer Commandments, 2nd
women as, 2nd, 3rd
customised marketing
cutting edge
data mining
Daunt Books
Davis, Stan
DDB
Delaney, Sam
Delicious
design, 2nd
books on
designers
do’s and don’ts
how it works
importance of good design
marketing plans, 2nd, 3rd
product brief and packaging brief
Design Council
Diageo, 2nd
Digg
digital marketing, 2nd, 3rd, 4th, 5th
and affordable communication
and Blur
and direct marketing, 2nd
human needs and technology
and small businesses
understanding and using formats of
see also internet
Direct Line
direct marketing, 2nd, 3rd
books on
and creativity
customisation
databases, 2nd
how it works
iDirect Marketing, 2nd
and junk mail
key rules of
Doyle Dane Bernbach
Dreyfuss, Henry
Ecademy
Einstein, A.
email marketing, 2nd, 3rd
Emerson, Ralph Waldo
ethical shopping
Eurostar
experiential marketing, 2nd, 3rd, 4th
marketing plans, 2nd
Eyres, Kevin
Eyres, Richard
Face-to-face marketing
Facebook, 2nd, 3rd, 4th, 5th
and buzz marketing, 2nd
how to use it
Fast Company, 2nd
films
branded entertainment, 2nd
first impressions, 2nd
Flickr
Flight Tracker
focus groups
focusing
Ford, 2nd
Ford, Henry, 2nd
Formula One, 2nd
Freedom
freelance workers
French Connection
French, Richard, 2nd
GE, 2nd
Geico.com
Generation Y and Z
Gladwell, Martin, 2nd
Godin, Seth, 2nd, 3rd
Google, 2nd, 3rd, 4th, 5th
HQ in Zurich
selling message
Google +, 2nd
how to use it
Gosht, Arjo
Greenfield, Susan
Grove, Andy
Harding, James
Alpha Dogs
Harley Davidson
Hefferman, Margaret, 2nd
Hegarty, Sir John
Heinz, 2nd, 3rd, 4th, 5th
Hey Where Are You
history of marketing, 2nd
HMV
the idea, age of
IE (Improve Everywhere)
India
Innocent, 2nd, 3rd, 4th
interactive marketing
internet
chat rooms
consumer-complaint
email marketing, 2nd, 3rd
market research websites
mobile marketing
search engine marketing
web marketing, 2nd, 3rd, 4th
see also digital marketing
interruption marketing, 2nd
iPad
Ive, Jonathan
Jacob, Oren
Jefferson, Thomas
Jobs, Steve, 2nd, 3rd, 4th, 5th
and product design, 2th
John Deere, 2nd
John Lewis Partnership, 2nd, 3rd
Joshi, Frank, 2nd
JP Morgan
Keynes, J.M.
Khan, Sal
Kindles, 2nd, 3rd
Knight, Phil, 2nd
Knowledge Peers
La Fromagerie
laughter and creativity
leadership
Lehman Brothers
Leonard, Scott
Levine, Rick
Levinson, Jay Conrad
Guerilla Marketing
Lindstrom, Martin
Buyology
LinkedIn, 2nd, 3rd, 4th
Lisagor, Adam
little things
Lloyds
local communities
logos, 2nd, 3rd, 4th
M&S, 2nd, 3rd, 4th
McCabe, Ed
McDonalds’
magazines
market leaders
market research
brand surgeries
characteristics of
companies
consumer-complaint chat rooms
DIY
and focus groups
online questionnaries
people watching, 2nd
pros and cons of
qualitative
quantitative
small businesses
super-groups
trend-spotters
marketers
developing marketing muscle
exercises for
as jugglers, 2nd
learning from your peers and the stars
love of selling
rebelliousness
researching
and sales planning
marketing commandments
marketing plans, 2nd, 3rd
advertising, 2nd, 3rd
briefs
reading your own
writing, 2nd
creating integrated
advertising
checklist
creating the right plan
hooking people
media for
using marketing agencies
using professionals
headline questions
and money management, 2nd
presenting
for small businesses, 2nd
small plans
Marks, Simon
mass marketing, 2nd, 3rd
noisy
Mastercard
Mazda
media
branded entertainment
and marketing plans
buying media
and PR
revolution
social networking, 2nd
see also television
medium-sized companies
marketing plans, 2nd
Meehan, Professor Sean
meetings
Meyer, Christopher
Microsoft, 2nd, 3rd
mobile marketing
momentum
money management, 2nd, 3rd
avoiding waste
and marketing plans, 2nd
and ROI, 2nd
spread versus depth
transparency in
moonlighting
Morgan, Adam
Eating the Big Fish
Morrisons
Motorola
Muller
multi-tasking
Mustafa, Isaiah, 2nd
My Big Fat Greek Wedding
names, remembering
Nash, Mick
Neill, John
Nestlé
Nespresso, 2nd, 3rd
Skinny Cow Hot Chocolate
Netlog
Newsom, Marc
newspapers, 2nd
press interviews
niggle-points, identifying
Nike, 2nd, 3rd, 4th, 5th, 6th
and buzz marketing
Nokia, 2nd
note-taking
Obama, Barack
Ogilvy, David
Old Spice advertising, 2nd
older people, 2nd
Oliver, Jamie
Olympics
Orange
O’Reilly, Tony
Osborne, George
Otis Lift
Owen-Lloyd, Linda
packaging, 2nd, 3rd
Panasonic
Patrikios, Sophie
Pen-to-Paper
people
choosing marketing people
managing
watching, 2nd
Peperami
perception
personality checklist
Peters, Tom, 2nd
Petit Miracle
Picasso, Pablo
Pimm’s
plans see marketing plans
Popeil, Ron
Porsche
Portas, Mary
posters
PR (public relations)
agency engagement
and brand reputation
changing world of
disasters
how it works
human qualities
ideas
importance of
marketing plans, 2nd
and spin
using the tools of
writing a press release
Prada
press interviews
press releases
Pretzel
Print and Share
product design see design
product placement
product quality
public transport, advertising on
publications
Pure
QR (Quick Response) codes
qualitative market research
quantitative market research
radio, 2nd
Rank Hovis McDougall
Rapp, Stan
Maxi-Marketing
Ray, Professor Michael
receptionists
Red Bull
Red Thread Research
research
results, measuring
retail revolution
Rice, Butch
Ridley, Matt
Roberts, Kevin, 2nd
Robinson, Sir Ken
Roddick, Anita
ROI (return on investment), 2nd
round tables
Rubinstein, Helena, 2nd
Russell, Bertrand
Saachi, Maurice
Saatchi & Saatchi, 2nd, 3rd
Sautoy, Marcus du
Saclà
Scobie, Robert
Scott, Daryll
search engine marketing
Selfridges
selling
art of sales planning
attitudes to salesmen
B2B
finding the right people
and marketing plans
rules of
and small businesses
twenty-first century
senses see experiential marketing
Shine Communications
shopping, 2nd
experiential
high-tech shops
and market research
people watching
showing what you can do
Skoda
Slacker Radio
slideshare
small brands, 2nd, 3rd
small businesses
advertising
customers, 2nd, 3rd
and digital marketing
learning from failure
market research
marketing checklist
marketing plans for, 2nd
planning for
selling
and social networking
stakeholders
Ten Small Commandments for
small-scale marketing
smaller challenger brands
SMEs (small and medium-sized enterprises)
and digital marketing
smiling
social marketing
social networking, 2nd
blogs, 2nd, 3rd
Flickr
Google +, 2nd, 3rd
and identity management
LinkedIn, 2nd, 3rd, 4th
linking strategy
lurking
other sites
revolution and authority
slideshare
and small businesses
YouTube, 2nd, 3rd
see also Facebook; Twitter
Sony Ericsson
South Western Airlines
Spannerworks
sponsorship, 2nd
branded entertainment
costs, 2nd
making it work
marketing plans, 2nd, 3rd
reasons for growth of
Steiff
Stella Artois
Stevenson, Howard
Do lunch or be lunch
storytelling
in advertising
in PR
StumbleUpon
supermarkets
Sutherland, Rory, 2nd, 3rd
Swedish Fish, 2nd
Sydnick, Darren
talent
target marketing
teams
creative
finding the right team
and marketing campaigns
TED, 2nd
Teerlink, Rich
television
branded entertainment
channels
commercials, 2nd, 3rd
and PR
Ten Branding Commandments
Ten Customer Commandments, 2nd
Ten Marketing-Weapon Commandments
Ten Product or Service Commandments
Ten Small Commandments
Tesco, 2nd
Tesla
Textfree Unlimited
Tide
Topman
trade shows, 2nd
travelling
Trevillion Images
Tumblr
TweetDeck
Twitter, 2nd, 3rd, 4th, 5th, 6th
and buzz marketing
how to use it
Urbanski, Nicole
Virgin
virtual reality
VW advertising
Waitrose
Walmart
Waterstones
Watts, Duncan, 2nd
web marketing
Webb, Keith
Weinberger, David
Weldon, Fay
The Bulgari Connection
Wilkins, Sue
Wilson, Ian
women
consumers, 2nd, 3rd
entrepreneurs
Wood, Jess
Woodhead, Simon
workouts
Xing
Yahoo, 2nd
Yelp
Yeo Valley, 2nd
YouTube, 2nd, 3rd, 4th, 5th