Sharp, insightful and highly amusing … so entertaining, you don’t realise how much you’re learning. * * * * * 5 stars!
Ian George, Executive President Marketing,
Paramount Pictures International
Richard Hall’s book doesn’t lie. It is brilliant! Read this book. It is stimulating, entertaining and nutrient rich. Written in an engaging and inspiring style, it is packed with ideas and examples and is a must for grads and seasoned marketers alike.
Tom Hings, previously Director,
Brand Marketing, Royal Mail
Brilliant Marketing reflects all I know of Richard: not only is he a man of great humour and wisdom, but his belief in the endless possibilities of people’s potential shines through. Use this book to challenge yourself and the ‘right way of doing things’ – Richard will show you that the only barriers to success are lack of self-belief and passion for your brand.
Rupert Maitland-Titterton, Cluster Leader
Communications North Europe, Tetra Pak
I’m a huge fan of both Richard’s writing and wisdom. This book is packed with brilliant nuggets that offer the kind of insight that will transform your understanding of the marketing mix and allow you to harness its potency. A must-read for anyone about to engage with this industry.
Rachel Bell, founder, Shine Communication
Brilliant Marketing is the antithesis of many a marketing textbook. Hall backs up his claims that the business of marketing should be a roller coaster, with a high-speed tour of what makes this profession great.