Brilliant presentation, like brilliant advertising, makes things happen; increases share price and sells product. Quite simply it can make the difference between corporate and career success and failure. And, like all important things, it is undergoing rapid change because people are getting better at it, working harder at it and finding new ways to make an impact. In this third edition of my book I’ve tried to update you on those changes and make the advice to all would-be-brilliant-presenters up to date, telling and memorable.

My thanks and love to Kate, my wife, who is my most helpful and patient critic. Also thanks to Samantha Jackson, my original commissioning editor and to Eloise Cook who is managing this edition. She and a large team of excellent people at Pearson do the company and themselves credit by their energy, enthusiasm and brilliant support to writers like me.