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COVER
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Building For Everyone
COVER
FOREWORD
INTRODUCTION
Planning for Success
Making Inclusive Design a Priority
Bringing an Inclusive Lens to Google Assistant
Building for Everyone, with Everyone
Notes
CHAPTER 1: Building for Everyone: Why Product Inclusion Matters
Product Inclusion Team Approach
Understanding Who Your User Is
Understanding What Exclusion Looks Like
Speaking a Common Language
Expanding Diversity and Inclusion to Products and Services
Recognizing the Need to Communicate with Underrepresented Users
Case Studies: Prioritizing Inclusion Across Industries
How Google's Product Inclusion Team Got Its Start
Notes
CHAPTER 2: Google's Capstone Research: What We Learned
Understanding Our Research
Learning from Our Experience
Putting Our Research and Experience to Work in Your Organization
CHAPTER 3: 20 Essential Product Inclusion Questions to Light the Way
The 10 Questions Every Team Needs to Ask and Answer
10 Questions Most Teams Ask Our Product Inclusion Team
What's the one thing I should focus on?
Note
CHAPTER 4: Building the Case for Product Inclusion and Getting Buy‐In
Building the Case for Product Inclusion
Building Buy‐In: Top‐Down and Bottom‐Up
Notes
CHAPTER 5: Adopting Product Inclusion Principles to Guide Your Work
Checking Out Existing Product Inclusion Principles
Pinpointing Your Own Product Inclusion Principles
Putting Principles into Practice
Note
CHAPTER 6: Integrating Product Inclusion with Your Work
Holding Teams Accountable with Objectives and Key Results ( OKRs )
Integrating Product Inclusion at Key Touchpoints
Staying on Track with the Product Inclusion Checklist
CHAPTER 7: Getting to Know Your Underrepresented Users
Building an Inclusive Research Team
Modifying Research Studies for Underrepresented Users
A Six‐Step Inclusive Research Framework
Bringing It All Together: From Research to Product
Note
CHAPTER 8: Integrating Product Inclusion into the Ideation Process
Conducting Inclusive Design Sprints
Delivering Lightning Talks
CHAPTER 9: Starting Your Own Dogfooding and Adversarial Testing Programs
Creating and Managing a Dogfooders/Testers Pool
Case Studies on Inclusive Dogfooding/Adversarial Testing
Notes
CHAPTER 10: Making Your Marketing More Inclusive
Inclusive Marketing Guidelines
Google's Inclusive Marketing Consultants Task Force
CHAPTER 11: Measuring Product Inclusion Performance
Mastering Performance Measurement Fundamentals
Choosing the Right Performance Metrics
Combining Metrics with Objectives and Timelines
Note
CHAPTER 12: The Many Shades of Nude: Product Inclusion in Fashion and Retail
Focusing on Inclusive Fashion
Making Your Retail Store More Inclusive and Accessible
Product Inclusion at the Gap
Product Inclusion at Dyne Life
Notes
CHAPTER 13: Looking to the Future of Product Inclusion
Sharing Perspectives on the Future of Product Inclusion
Product Inclusion Across Industries
So What Does All This Mean?
Notes
ACKNOWLEDGMENTS
ABOUT THE AUTHOR
INDEX
END USER LICENSE AGREEMENT
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