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by Dr. Milan Frankl
Business Decision Making, Second Edition, 2nd Edition
Cover
Title Page
Copyright Page
Contents
Introduction
Prologue
Chapter 1 What Are Heuristics?
Chapter 2 How Do Business Executives Make Decisions?
Chapter 3 When You Do Not Decide, You Have Decided
Chapter 4 Why Technology Is Not Important—Or Is It?
Chapter 5 Experience Counts
Chapter 6 Learn from Your Failures
Chapter 7 Personal Presence Management
Chapter 8 Safety First
Chapter 9 People Count
Chapter 10 Quality Is Free
Chapter 11 Believe in Numbers—But Not Too Much
Chapter 12 The Customer Is Always Right
Chapter 13 If It Ain’t Broken, Break It
Chapter 14 Managing Errors
Chapter 15 The Dog Ate My Shipment
Chapter 16 Let Go of the Banana
Chapter 17 Everybody Knows the Future
Chapter 18 Complexity Is Out—Simplicity Is In
Chapter 19 Meaningless Choices
Chapter 20 The Bank Manager Is Not Your Friend
Chapter 21 The Government Can Help
Chapter 22 Do Not Quit Your Day Job
Chapter 23 Freedom 55: Myth or Reality?
Notes
About the Author
Index
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Business Decision Making
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