Learn how to build the online presence you want whatever your business goals by strategizing your content and “persona” to your goals.
Decide which digital platforms are right for you: websites, blogs, social media, LinkedIn and/or Twitter accounts and how to adapt your writing to each channel.
Learn techniques for writing long-form digital content that is fast-reading, engaging and convincing.
Understand the strategies for building a website from the ground up or reviewing a current site.
Determine whether to blog and what to blog about, and how to capture the right tone and style for both blogs and articles.
Find tips for networking with Twitter, writing online profiles and engaging with other social media sites.
See how you can leverage video as a marketing tool and learn how to apply professional approaches to creating videos.