IN THIS PART …

• Learn the core elements of good business writing that equip you to create successful everyday messages and solve your most pressing communication challenges.
• Adopt the professional writer’s goal-plus-audience strategy that will never fail you, no matter how hard the writing challenge seems.
• Discover how to make people care about your message by connecting with specific readers, highlighting benefits and showing them “what’s-in-it-for-me.”
• Understand how to use the tools of writing — language, tone and structure — to say what you mean in a way most likely to earn respect, support and agreement.
• Use everything you write to build relationships through understanding other people’s perspectives and how they will perceive your messages.
• Learn how to switch into the editor’s role and fix common writing problems so that your messages accomplish what you want.