- Cover
- Title Page
- Copyright
- Introduction
- Part 1: Winning with Writing
- Chapter 1: Making Writing Your Weapon for Success
- Putting Strategic Writing to Work for You
- Planning and Structuring Every Message
- Applying the Goal-Plus-Audience Strategy to More Media
- Chapter 2: Planning Your Message Every Time
- Adopting the Plan-Draft-Edit Principle
- Fine-Tuning Your Plan: Your Goals and Audience
- Making People Care
- Choosing Your Written Voice: Tone
- Using Relationship-Building Techniques
- Chapter 3: Making Your Writing Work: The Basics
- Stepping into Twenty-First-Century Writing Style
- Energizing Your Language
- Employing Reader-Friendly Graphic Techniques
- Chapter 4: Self-Editing: Professional Ways to Improve Your Work
- Changing Hats: From Writer to Editor
- Reviewing the Big and Small Pictures
- Moving from Passive to Active
- Sidestepping Jargon, Clichés and Extra Modifiers
- Energizing What You Write
- Chapter 5: Fixing Common Writing Problems
- Organizing Your Document
- Catching Common Mistakes
- Fielding Pronoun Challenges
- Fixing Common Word Confusions
- Reviewing and Proofreading: The Final Check
- Part 2: Applying Your Skills to Business Messages and Documents
- Chapter 6: Writing Email and Letters That Get Results
- Fast-Forwarding Your Agenda with Email
- Starting Strong
- Building Content That Achieves Your Goals
- Structuring Your Middle Ground
- Closing Strong
- Polishing Your Email
- Using Email for Marketing
- Composing Effective Letters
- Chapter 7: Creating High-Impact Business Materials
- Creating Valued Reports
- Fast-Tracking Your Proposals
- Writing an Executive Summary
- Writing Tips for All Business Documents
- Part 3: Writing to Present Yourself Effectively
- Chapter 8: Building Persuasion into Your Writing
- Connecting with Your Readers
- Strategizing in Many Dimensions
- Planning Your Persuasive Message
- Using Persuasive Language
- Finding Your Core Business Message
- Finding, Shaping and Using Stories
- Translating Words into Visuals
- Chapter 9: Speaking Well for Yourself
- Building Your Elevator Speech
- Preparing and Giving Presentations
- Composing Talking Points for Live Interaction
- Chapter 10: Writing for the Job Hunt
- Knowing and Expressing Your Value
- Assessing All Your Skills
- Writing Résumés That Win the Race
- Styling Language for Résumés
- Succeeding with Cover Letters
- Networking with Messages
- Part 4: Writing for Online Media
- Chapter 11: Writing for the Digital World
- Positioning Yourself Online
- Understanding Visual Platforms
- Choosing Your Platforms
- Writing for Digital Media
- Using Social Media Platforms
- Networking with Twitter
- Working with LinkedIn
- Chapter 12: Creating Content for Your Online Life
- Creating a Website from the Ground Up
- Creating a Blog
- Telling Your Story with Video
- Part 5: Leveraging Your Writing Skills
- Chapter 13: Writing for the Workplace: Managing Up, Down and Sideways
- Communicating as a Manager
- Writing to Manage Up
- Writing to Colleagues, Collaborators and Teammates
- Using Backup Memos
- Language for Communicating Sideways
- Using Turnaround Techniques
- Communicating with a Team of Equals
- Chapter 14: Writing for Entrepreneurs and Virtual Workers
- Communicating as a Virtual Worker
- Teaming Techniques and Practices
- Using Everyday Communication Tools: Email and Group Chat
- Writing as an Entrepreneur
- Writing Challenges for the Entrepreneur
- Part 6: The Part of Tens
- Chapter 15: Ten (or So) Ways to Grow Your Personal Power with Writing
- Use Writing to Problem-Solve
- Write a “Pro” and “Con” List
- Handwrite to Spark Creativity
- Write to Take Charge of Your Emotions
- Take Notes about Your Work
- Take the Meeting Notes
- Take Notes of Your Anytime Ideas
- Prepare for Confrontation
- Write a Long-Range Career Plan
- Create Profiles of Your VIPs
- Write Gratefully
- Chapter 16: Ten Steps to Writing Your Own Book
- Envision Your Finished Book
- Create an Elevator Speech for Your Book
- Think about Marketing — Early
- Break the Writing into Pieces
- Create a Folder System
- Assess the Practicalities
- Write a Proposal
- Draft the Copy
- Liven Up Your Content
- Check Out Self-Publishing Options
- Index
- About the Author
- Connect with Dummies
- End User License Agreement
-
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