2. LEARNING TO WRITE WITHOUT FEAR
Selling the sizzle: an IT example
Hope for the best and plan for the worst
The passive voice and weak verbs
Long sentences and endless paragraphs
Take advice from George Orwell
Why you should banish buzzwords and junk the jargon
How to win friends and influence people
How to present your business case for a large project
ROI: plan for the best but try to predict the worst
8. WRITING FOR ROBOTS: BUSINESS WRITING FOR THE INTERNET
SEO: how to do it the right way
What to do about long documents
Someone invented a new way to get readers; you’ll never guess what happens next!
10. COMMUNICATING GOODWILL AND DELIVERING BAD NEWS
11. WHAT TO DO WHEN THE WORDS WON’T COME
12. THE BUSINESS WRITING HOUSE OF HORRORS
Aviva accidentally fires its entire workforce
Proof that spell checking matters
Why Damore should have written less