Contents
Prologue: Capitalism at the Crossroads
Chapter 1. From Obligation to Opportunity
Breaking Free of Command-and-Control
Smart Mobs Versus Smart Globalization
Chapter 2. Worlds in Collision
New Lenses on the Global Market
Developed Markets: Reducing Corporate Footprint
Emerging Markets: Avoiding the Collision
Traditional Markets: Understanding Real Needs
Chapter 3. The Sustainable Value Portfolio
Connecting the Dots: The Sustainable Value Portfolio
Growing Profits and Reducing Risk Through Pollution Prevention
Enhancing Reputation and Legitimacy Through Product Stewardship
Accelerating Innovation and Repositioning Through Clean Technology
Crystallizing the Firm’s Growth Path and Trajectory Through Sustainability Vision
Charting the Sustainable Value Portfolio
Chapter 4. Creative Destruction and Sustainability
Continuous Improvement Versus Creative Destruction
Greening = Continuous Improvement
Beyond Greening = Creative Destruction
From Textile Dyes to Biomaterials
Using Carbon Dioxide to Change the World
Chapter 5. The Great Leap Downward
Driving Innovation from the Base of the Pyramid
Chapter 6. Reaching the Base of the Pyramid
It’s the Business Model, Stupid
Assessing Sustainability Impact
Village Phones: The Triple Bottom Line
Part Three. Becoming Indigenous
Chapter 7. Broadening the Corporate Bandwidth
The Post-Development Challenge
Fanning Out: Extending the Scope of the Firm
Fanning In: Integrating Diverse and Disconfirming Information
From Transparency to Transactiveness
Chapter 8. Developing Native Capability
Expanding Our Concept of the Global Economy
Experiment with Low-Cost Probes
Work with Nontraditional Partners
Build Social, Not Legal, Contracts
Moving Beyond the Transnational Model
Chapter 9. Toward a Sustainable Global Enterprise