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Choose Your Customer: How to Compete Against the Digital Giants and Thrive
Cover
Title Page
Copyright Page
Dedication
Contents
Acknowledgments
Introduction
Part I The End of an Era
1 Today’s Flood of Change
Part II Choose your Customer
2 Navigate the Currents of Change
3 Build your Strategic High Ground
4 Manage to Thrive in a Period of Crisis
Part III Align your Company
5 Create a Winning Customer Value Footprint
6 Own your Customer High Ground
7 Develop the Right Customer Relationships
Part IV Manage to Win
8 Manage at the Right Level
9 Become a Value Entrepreneur
Index
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