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by Joe Pulizzi
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Cover
Title Page
Copyright Page
Dedication
Contents
Foreword
Introduction
Part 1 Starting the Journey
Chapter 1 Beginning with the End in Mind
Chapter 2 The Content Inc. Opportunity
Part 2 The Sweet Spot
Chapter 3 Knowledge or Skill + Passion
Chapter 4 Adding Audience to Your Sweet Spot
Part 3 The Content Tilt
Chapter 5 Understanding the Power of the “Tilt”
Chapter 6 Discovering Your Content Mission
Chapter 7 Ways to Unearth Your Content Tilt
Part 4 Building the Base
Chapter 8 Selecting Your Platform
Chapter 9 Content Ideation
Chapter 10 The Content Calendar
Chapter 11 Content Staffing
Chapter 12 The Collaborative Publishing Model
Chapter 13 Planning for Repurposing
Part 5 Harvesting Audience
Chapter 14 The Metric That Drives the Model
Chapter 15 Building for Findability
Chapter 16 Stealing Audience
Chapter 17 Social Media Integration
Part 6 Diversification
Chapter 18 The Three and Three Model
Chapter 19 Building Out Extensions
Chapter 20 Acquiring Content Assets
Part 7 Monetization
Chapter 21 Waiting for Revenue
Chapter 22 Building the Revenue Model
Part 8 Next-Level Content Inc.
Chapter 23 Putting It All Together
Chapter 24 Join the Movement
Acknowledgments
Appendix A: CMI’s Contributor/Blogging Guidelines
Appendix B: An Inside Look into CMI’s Publishing Process
Index
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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses PULIZZI
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