Who Are We?

We’re Sandy Mamoli and David Mole, and we spent several years doing transformational work with Trade Me. If you aren’t from New Zealand (or Australia at a stretch), then the chances are you will not have heard of the company we’re talking about. Trade Me is an iconic Kiwi brand with more than 3.7 million accounts, and more than a million New Zealanders will have bought or sold something via the site in the past year.

The site is a popular place for Kiwis to buy, sell, and trade everything from cars and antiques to clothes, crafts, property, and farm gear. It’s a Kiwi success story, having grown over the past sixteen years to a unique position where it commands more than half of New Zealand’s domestic Internet traffic, serving more than one billion pages per month. For context, there are only 4.5 million people living in New Zealand, a country with Internet penetration up around 86%.

Trade Me has also been growing pretty fast. A year ago there were 110 employees in their technology department; now there are approximately 250. In total, there are more than 450 staff members at the time of writing and no sign of the growth slowing down anytime soon.