Books in the CIM series

The CIM Handbook of Export Marketing, Chris Noonan

The CIM Handbook of Selling and Sales Strategy, David Jobber

The CIM Handbook of Strategic Marketing, Colin Egan and Michael J. Thomas

CIM Marketing Dictionary (fifth edition), Norman A. Hart

Creating Powerful Brands (second edition), Leslie de Chernatony and Malcolm McDonald

The Creative Marketer, Simon Majaro

The Customer Service Planner, Martin Christopher

Cyberstrategy, Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley

The Fundamentals and Practice of Marketing (third edition), John Wilmshurst

The Fundamentals of Corporate Communications, Richard Dolphin

Innovation in Marketing, Peter Doyle and Susan Bridgewater

Integrated Marketing Communications, Tony Yeshin

International Marketing (third edition), Stan Paliwoda and Michael J. Thomas

Key Account Management, Malcolm McDonald and Beth Rogers

The Marketing Book (fourth edition), Michael J. Baker

The Marketing Manual, Michael J. Baker

The Marketing Planner, Malcolm McDonald

Market-Led Strategic Change (second edition), Nigel Piercy

Marketing Logistics, Martin Christopher

Marketing Planning for Services, Malcolm McDonald and Adrian Payne

Marketing Plans (fourth edition), Malcolm McDonald

Marketing Professional Services, Michael Roe

Marketing Research for Managers (second edition), Sunny Crouch and Matthew Housden

Marketing Strategy (second edition), Paul Fifield

Practice of Advertising (fourth edition), Norman A. Hart

Practice of Public Relations (fourth edition), Sam Black

Relationship Marketing, Martin Christopher, Adrian Payne, Moira Clark and Helen Peck

Relationship Marketing for Competitive Advantage, Adrian Payne, Martin Christopher, Moira Clark and Helen Peck

Relationship Marketing: Strategy and Implementation, Helen Peck, Adrian Payne, Martin Christopher and Moira Clark

Retail Marketing Plans, Malcolm McDonald and Christopher Tideman

Sales Management, Chris Noonan

Strategic Marketing Management, Richard Wilson and Colin Gilligan

Tales from the Marketplace: Stories of Revolution, Reinvention and Renewal, Nigel Piercy

Total Relationship Marketing, Evert Gummesson

Forthcoming

Cyberknowledge, Pauline Bickerton, Matthew Bickerton and Victor Newman

Direct Marketing, Brian Thomas

Key Customers: How to manage them profitably, Malcolm McDonald, Beth Rogers and Diana Woodburn

Principles of Customer Care and Service Quality, Colin Gilligan and Laurie Young