Part 4
Commercial Research Practice

CHAPTER 20: DEMYSTIFYING COMMERCIAL RESEARCH METHODS

by Anne Dye of the Royal Institute of British Architects

CHAPTER 21: WORKING AS AN EXPERT WITNESS

by Gordon Gibb of Gibb Architects

CHAPTER 22: MARKETING ARCHITECTS

by Paul Iddon of Agency Spring

CHAPTER 23: PROCUREMENT

by Walter Menteth of Walter Menteth Architects