Part I: OPTIMIZING ECOMMERCE SEARCH RESULTS PAGES
by Greg Nudelman
Designing Search: UX Strategies for eCommerce Success
- Cover Page
- Title Page
- Copyright
- Dedication
- About the Author
- About the Contributors
- Credits
- Acknowledgments
- Contents
- Foreword
- Part I: OPTIMIZING ECOMMERCE SEARCH RESULTS PAGES
- CHAPTER 3: CHOOSING THE RIGHT SEARCH RESULTS PAGE LAYOUT
- CHAPTER 4: BALANCING POGOSTICKING AND PAGE RELEVANCE
- CHAPTER 5: MAKING $10,000 A PIXEL: optimizing Thumbnail Images in Search Results
- CHAPTER 6: BEST PRACTICES FOR ADS IN SEARCH RESULTS
- DON'T KILL YOUR GOLDEN GOOSE
- INTEGRATE AD DISPLAYS WITH THE REST OF YOUR SITE
- MAKE SURE CUSTOMERS CAN EASILY DISTINGUISH ADS FROM CONTENT
- KEEP ADS RELEVANT AND APPROPRIATE
- UNDERSTAND HOW YOUR CUSTOMERS INTERACT WITH ADS
- UNDERSTAND WHAT MAKES A GOOD AD
- LIMIT CANNIBALIZATION
- PROVIDE ADS FOR INTERNAL MERCHANDISE INSTEAD OF THIRD-PARTY ADVERTISING
- PAY SPECIAL ATTENTION TO ADS IF THERE ARE NO SEARCH RESULTS
- IN CONCLUSION
- EYETRACKING TIPS AND TRICKS
- PART II: DESIGNING ECOMMERCE SEARCH INTERACTIONS
- CHAPTER 7: BEST PRACTICES FOR DESIGNING FACETED SEARCH FILTERS
- CHOOSE DRILL-DOWN OR PARALLEL SELECTION
- PROVIDE UNDO FOR FILTER SELECTIONS
- MAKE ALL FILTERS EASILY AVAILABLE
- PROVIDE ONLY FILTER OPTIONS THAT REFLECT THE AVAILABLE INVENTORY
- PROVIDE FILTER OPTIONS THAT ENCOMPASS THE COMPLETE INVENTORY
- TEST YOUR FACETED SEARCH INTERFACE
- THE DESIGN OF FACETED SEARCH UI CONTROLS
- CHAPTER 8: NUMERIC FILTERS: Issues and Best Practices
- CHAPTER 9: DATE FILTERS: Successful Calendar Design Patterns
- CHAPTER 10: THE MYSTERY OF FILTERING BY SORTING
- CHAPTER 11: DESIGNING QUERY DISAMBIGUATION SOLUTIONS FOR ONLINE SHOPPING
- CHAPTER 12: INTRODUCING THE MORE LIKE THIS DESIGN PATTERN
- CHAPTER 13: DESIGNING EFFECTIVE BREADCRUMBS
- HISTORICAL BREADCRUMBS
- HIERARCHICAL BREADCRUMBS
- EMERGENT BREADCRUMB DESIGNS THAT INTEGRATE SEARCH AND BROWSE
- Overstock.com's Set-Remove-Set Breadcrumb
- Edmunds' Breadcrumb with Mega-Menus
- Guardian.co.uk's Bidirectional Breadcrumb
- Microsoft Services' Bidirectional Breadcrumb with Mega-Menus
- Yahoo! TV's Tabbed Breadcrumb
- CASE STUDY: INTEGRATED FACETED BREADCRUMBS ON WALMART
- USABILITY, SEO, AND FACETED NAVIGATION
- SEO and Usability
- Faceted Navigation
- So Where Does This Leave You?
- ON THE FUTURE OF BREADCRUMBS
- REFERENCES
- CHAPTER 7: BEST PRACTICES FOR DESIGNING FACETED SEARCH FILTERS
- CHAPTER 14: THE BRAVE NEW WORLD OF VISUAL BROWSING
- INTRODUCING VISUAL BROWSING
- BROWSING IMAGES USING TEXT ATTRIBUTES OR TAGS
- USING IMAGES IN QUERIES
- USING IMAGES FOR NAVIGATING IN THE REAL WORLD
- READING BARCODE IMAGES ON MOBILE DEVICES
- AUGMENTED REALITY AND MOBILE NEAR-FIELD COMPUTING
- SOCIAL SEARCH CAN'T BE SOLVED BY AN ALGORITHM
- “Social Search” Engines
- References
- PERSONALIZED SEARCH AND RECOMMENDER SYSTEMS
- Searching for Products on Amazon
- In Conclusion
- References
- REFERENCES
- CHAPTER 15: DESIGNING MOBILE SEARCH: Turning Limitations into Opportunities
- CHAPTER 16: DESIGN PATTERNS FOR MORE EFFECTIVE MOBILE FACETED SEARCH
- CHAPTER 17: SEARCH ON TABLET DEVICES: THE FLIGHT OF DISCOVERY
- CHAPTER 18: SEARCH FOR ECOMMERCE HELP SYSTEMS
- APPENDIX: DESIGNING SEARCH: Best Practices
- CHAPTER 1: BEST PRACTICES
- CHAPTER 2: BEST PRACTICES
- CHAPTER 3: BEST PRACTICES
- CHAPTER 4: BEST PRACTICES
- CHAPTER 5: BEST PRACTICES
- CHAPTER 6: BEST PRACTICES
- CHAPTER 7: BEST PRACTICES
- CHAPTER 8: BEST PRACTICES
- CHAPTER 9: BEST PRACTICES
- CHAPTER 10: BEST PRACTICES
- CHAPTER 11: BEST PRACTICES
- CHAPTER 12: BEST PRACTICES
- CHAPTER 13: BEST PRACTICES
- CHAPTER 14: BEST PRACTICES
- CHAPTER 15: BEST PRACTICES
- CHAPTER 16: BEST PRACTICES
- CHAPTER 17: BEST PRACTICES
- Index
PART I
,OPTIMIZING ECOMMERCE SEARCH RESULTS PAGES
Search is a wicked problem of terrific consequence... the defining element of user experience. It changes the way we find everything... It shapes how we learn and what we believe.
—PETER MORVILLE
CHAPTER 1 Starting from Zero: Winning Strategies for No Search Results Pages
CHAPTER 2 How Shoppers Search
CHAPTER 3 Choosing the Right Search Results Page Layout
CHAPTER 4 Balancing Pogosticking and Page Relevance
CHAPTER 5 Making $10,000 a Pixel: Optimizing Thumbnail Images in Search Results
CHAPTER 6 Best Practices for Ads in Search Results
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