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by Greg Nudelman
Designing Search: UX Strategies for eCommerce Success
Cover Page
Title Page
Copyright
Dedication
About the Author
About the Contributors
Credits
Acknowledgments
Contents
Foreword
Part I: OPTIMIZING ECOMMERCE SEARCH RESULTS PAGES
CHAPTER 1: STARTING FROM ZERO: Winning Strategies for No Search Results Pages
THE NO SEARCH RESULTS PAGE: YOUR KEY TO COMPETITIVE SEARCH ADVANTAGE
CREATE A ROBUST PARTIAL MATCH STRATEGY
EMPLOY MULTIPLE CONTENT STRATEGIES
CASE STUDY: HOTMAIL NO SEARCH RESULTS PAGE
HOW CAN YOUR SITE-SEARCH ANALYTICS HELP YOU?
REFERENCES
CHAPTER 3: CHOOSING THE RIGHT SEARCH RESULTS PAGE LAYOUT
USING LIQUID LAYOUTS
USING FIXED-WIDTH LAYOUTS
OPTIMIZING FOR YOUR BEST CUSTOMERS
HANDLING MARGINS IN FIXED-WIDTH LAYOUTS
REFERENCES
CHAPTER 4: BALANCING POGOSTICKING AND PAGE RELEVANCE
POGOSTICKING IS NO FUN
OVERLY RICH SEARCH RESULTS CAN BE UNHEALTHY FOR YOUR SITE
OPTIMIZE RESULTS FOR YOUR BUSINESS AND YOUR CUSTOMERS
THE “FEEL” OF SEARCHING
REFERENCES
CHAPTER 5: MAKING $10,000 A PIXEL: optimizing Thumbnail Images in Search Results
A PICTURE IS WORTH A THOUSAND WORDS
MAKE THUMBNAIL IMAGES LARGE AND INFORMATIVE
INCLUDE SUPPORTING TEXT
GO EASY ON THE BORDERS
KEEP THE FOCUS ON THE IMAGE CONTENT
HELP CUSTOMERS TO JUDGE AN ITEM'S ACTUAL SIZE
BE CREATIVE IN CHOOSING INFORMATIVE Images
REFERENCES
CHAPTER 6: BEST PRACTICES FOR ADS IN SEARCH RESULTS
DON'T KILL YOUR GOLDEN GOOSE
INTEGRATE AD DISPLAYS WITH THE REST OF YOUR SITE
MAKE SURE CUSTOMERS CAN EASILY DISTINGUISH ADS FROM CONTENT
KEEP ADS RELEVANT AND APPROPRIATE
UNDERSTAND HOW YOUR CUSTOMERS INTERACT WITH ADS
UNDERSTAND WHAT MAKES A GOOD AD
LIMIT CANNIBALIZATION
PROVIDE ADS FOR INTERNAL MERCHANDISE INSTEAD OF THIRD-PARTY ADVERTISING
PAY SPECIAL ATTENTION TO ADS IF THERE ARE NO SEARCH RESULTS
IN CONCLUSION
EYETRACKING TIPS AND TRICKS
PART II: DESIGNING ECOMMERCE SEARCH INTERACTIONS
CHAPTER 7: BEST PRACTICES FOR DESIGNING FACETED SEARCH FILTERS
CHOOSE DRILL-DOWN OR PARALLEL SELECTION
PROVIDE UNDO FOR FILTER SELECTIONS
MAKE ALL FILTERS EASILY AVAILABLE
PROVIDE ONLY FILTER OPTIONS THAT REFLECT THE AVAILABLE INVENTORY
PROVIDE FILTER OPTIONS THAT ENCOMPASS THE COMPLETE INVENTORY
TEST YOUR FACETED SEARCH INTERFACE
THE DESIGN OF FACETED SEARCH UI CONTROLS
CHAPTER 8: NUMERIC FILTERS: Issues and Best Practices
REPRESENTING DISCRETE VALUES FOR ASPECTS AS SETS OF RANGES
NUMERIC SLIDERS
CHAPTER 9: DATE FILTERS: Successful Calendar Design Patterns
PROVIDE GOOD DEFAULTS
SHOW ONLY VALID DATE VALUES
MINIMIZE CLICKS
RETAIN CUSTOMER-ENTERED VALUES
CONSIDER IF YOU NEED YOUR CUSTOMERS TO ENTER DATES
REFERENCES
CHAPTER 10: THE MYSTERY OF FILTERING BY SORTING
FILTERING BY SORTING: IT WAS COLONEL MUSTARD IN THE STUDY
THE MYSTERY OF FILTERING BY SORTING
FIVE MYTHS OF SORTING
CASE STUDY: REDESIGNING HOTMAIL SORTING
CHAPTER 11: DESIGNING QUERY DISAMBIGUATION SOLUTIONS FOR ONLINE SHOPPING
WHICH CANON?
SHOW RELATED SEARCHES
DEFAULT TO CATEGORY
PRESENT A PROMINENT CATEGORY SELECTOR
CASE STUDY: HOME DEPOT QUERY DISAMBIGUATION REDESIGN USING THE EXPANDING CATEGORY WIDGET DESIGN PATTERN
CLARIFY, THEN REFINE
REFERENCES
CHAPTER 12: INTRODUCING THE MORE LIKE THIS DESIGN PATTERN
SHOW ME MORE
MAKE GROUP ORGANIZATION SIMPLE AND OBVIOUS
FOCUS ON HELPING CUSTOMERS MAKE DECISIONS
FORMAT GROUPS DIFFERENTLY FROM SEARCH RESULTS
CASE STUDY: TRIPADVISOR REDESIGN USING THE TWO-DIMENSIONAL MORE LIKE THIS PATTERN
CHAPTER 13: DESIGNING EFFECTIVE BREADCRUMBS
HISTORICAL BREADCRUMBS
HIERARCHICAL BREADCRUMBS
EMERGENT BREADCRUMB DESIGNS THAT INTEGRATE SEARCH AND BROWSE
Overstock.com's Set-Remove-Set Breadcrumb
Edmunds' Breadcrumb with Mega-Menus
Guardian.co.uk's Bidirectional Breadcrumb
Microsoft Services' Bidirectional Breadcrumb with Mega-Menus
Yahoo! TV's Tabbed Breadcrumb
CASE STUDY: INTEGRATED FACETED BREADCRUMBS ON WALMART
USABILITY, SEO, AND FACETED NAVIGATION
SEO and Usability
Faceted Navigation
So Where Does This Leave You?
ON THE FUTURE OF BREADCRUMBS
REFERENCES
CHAPTER 14: THE BRAVE NEW WORLD OF VISUAL BROWSING
INTRODUCING VISUAL BROWSING
BROWSING IMAGES USING TEXT ATTRIBUTES OR TAGS
USING IMAGES IN QUERIES
USING IMAGES FOR NAVIGATING IN THE REAL WORLD
READING BARCODE IMAGES ON MOBILE DEVICES
AUGMENTED REALITY AND MOBILE NEAR-FIELD COMPUTING
SOCIAL SEARCH CAN'T BE SOLVED BY AN ALGORITHM
“Social Search” Engines
References
PERSONALIZED SEARCH AND RECOMMENDER SYSTEMS
Searching for Products on Amazon
In Conclusion
References
REFERENCES
CHAPTER 15: DESIGNING MOBILE SEARCH: Turning Limitations into Opportunities
UNDERSTANDING MOBILE PLATFORMS
OPTIMIZING USER EXPERIENCE FOR MOBILE CONTEXT OF USE
CHANGING SEARCH PARADIGMS
REFERENCES
CHAPTER 16: DESIGN PATTERNS FOR MORE EFFECTIVE MOBILE FACETED SEARCH
MOBILE FACETED SEARCH CHALLENGES
FOUR CORNERS AND MODAL OVERLAY PATTERNS
STATUS BAR DROP-DOWN MENU PATTERN
WATERMARK PATTERN WITH THE FULL-PAGE REFINEMENT OPTIONS PATTERN
TEASER MOBILE DESIGN PATTERN
BASIC/ADVANCED PARALLEL ARCHITECTURE PATTERN
REFERENCES
CHAPTER 17: SEARCH ON TABLET DEVICES: THE FLIGHT OF DISCOVERY
TABLET BEHAVIORS AND ERGONOMICS
A FINE LINE: THE IPAD AS A PORTABLE DEVICE
BUTTONS ARE A HACK
TABLET ECOMMERCE SEARCH
WHAT'S NEXT?
REFERENCES
CONCLUSION
CHAPTER 18: SEARCH FOR ECOMMERCE HELP SYSTEMS
ASPIRIN VERSUS VITAMINS
STICK TO ESTABLISHED BEST PRACTICES
CREATING A COMPREHENSIVE USER ASSISTANCE STRATEGY
BEST PRACTICES
REFERENCES
APPENDIX: DESIGNING SEARCH: Best Practices
CHAPTER 1: BEST PRACTICES
CHAPTER 2: BEST PRACTICES
CHAPTER 3: BEST PRACTICES
CHAPTER 4: BEST PRACTICES
CHAPTER 5: BEST PRACTICES
CHAPTER 6: BEST PRACTICES
CHAPTER 7: BEST PRACTICES
CHAPTER 8: BEST PRACTICES
CHAPTER 9: BEST PRACTICES
CHAPTER 10: BEST PRACTICES
CHAPTER 11: BEST PRACTICES
CHAPTER 12: BEST PRACTICES
CHAPTER 13: BEST PRACTICES
CHAPTER 14: BEST PRACTICES
CHAPTER 15: BEST PRACTICES
CHAPTER 16: BEST PRACTICES
CHAPTER 17: BEST PRACTICES
Index
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